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Pardot vs Xperience Comparison

Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Xperience by Kentico is an out-of-the-box CMS used by large businesses and enterprises for web content management, eCommerce,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$1250/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$7999
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

223

205

86

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

(42)

5

4

3

2

1

22

15

4

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.

Pros

Very useful CMS with robust features and useful to generate responsive content based sites. Very useful for E-Commerce site to manage and maintain contents without disruption of deployments.
Kentico is a great mid level cms. It is more cost effective and makes more sense for small and midsize businesses who want a quality cms.
I also like the web analytics features with clean design and useful information about visitors and users' activities.

Cons

Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.

Cons

The system also suffers from jack-of-all-trades/master-of-none.
You should expect to lean on an integrator or build in-house development expertise (full disclosure: I used to work at an integrator - I no longer do).
In the backend, one huge frustration is the drop-and-drag only option for moving content items in the tree.
  • Vendor responds to reviews
  • Last review22 days ago
  • Vendor responds to reviews
  • Last review12 days ago

Key features

  • Total features61
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Anti Spam
  • Application Integration
  • Authentication
  • Auto-Responders
  • Automated Scheduling
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Contact Database
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Landing Pages
  • Customer Database
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Engagement Analytics
  • Event Calendar
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Full Text Search
  • Geographic Maps
  • Image Library
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Newsletter Management
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Integration
  • Sales Analytics
  • Sales Integration
  • Sales Reporting
  • Sales Tax Management
  • Shipping Management
  • Shopping Cart
  • Social Network Marketing
  • Third Party Integration
  • Trend Analysis
  • User Management
  • Video Streaming
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • eCommerce Integration
  • Total features29
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Anti Spam
  • Application Integration
  • Authentication
  • Auto-Responders
  • Automated Scheduling
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Contact Database
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Landing Pages
  • Customer Database
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Document Storage
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Engagement Analytics
  • Event Calendar
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Full Text Search
  • Geographic Maps
  • Image Library
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Newsletter Management
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Integration
  • Sales Analytics
  • Sales Integration
  • Sales Reporting
  • Sales Tax Management
  • Shipping Management
  • Shopping Cart
  • Social Network Marketing
  • Third Party Integration
  • Trend Analysis
  • User Management
  • Video Streaming
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • eCommerce Integration

Integrations

  • Total integrations122
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations8
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Xperience

Powerful but idiosyncratic CXM

Reviewed 2 years ago
Pros

Kentico is unparalleled at its price point as a comprehensive customer experience platform. With EMS, it has the power of an enterprise-class CMS, marketing automation and nurturing, personalization, e-commerce, and an incredibly deep bag of tricks through its API and integration options. It is not unfair to compare it to higher-end solutions such as Sitecore, which is bests in overall value and ease...

Cons

Kentico doesn't work like a lot of systems. It is well thought out, but if you are coming from Wordpress, Drupal, or even Sitecore, it's going to feel pretty alien. The system also suffers from jack-of-all-trades/master-of-none. I consider its CMS top-rate, but the marketing features are not quite up to par with the likes of Marketo or Pardot, and its e-commerce is very rudimentary (but getting...

Pardot vs. Xperience

See how Pardot and Xperience stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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