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Pardot vs MailUp Comparison
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Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
$1250/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$48/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.1
5
4
3
2
1
223
205
86
22
7
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.
Pros
Email editor and deliverability at the top. Good Email previews and checks (with Email On Acid I guess).
I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises.
The best thing about Mailup is the designer of emails. It is easy to use and very intuitive.
Cons
Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.
Cons
Disappointed that the package didn't include SMS functionality and the contact import and configuration could be more streamlined and simplified.
The user interface is very simple, almost boring, and some functions are not so easy to find.
If you hesitate with their tool compare to other content marketing tool, you can try the starter pricing plan first for the beginning.
Key features
- Total features61
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Anti Spam
- Auto-Responders
- Automated Scheduling
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable Templates
- Dashboard Creation
- Data Filtering
- Data Import
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Disaster Recovery
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Templates
- Engagement Analytics
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Geolocation
- Geotargeting
- Keyword Tracking
- Knowledge Base Management
- Landing Page Templates
- Lead Assignment
- Lead Generation
- Lead Management
- Lead Scoring
- Microsoft Outlook Integration
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Newsletter Management
- Offline Access
- Permission Management
- Personalized Profiles
- Preview Functionality
- Prioritizing
- Prospecting Tools
- ROI Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- SEO Management
- SMS Integration
- Sales Analytics
- Sales Integration
- Sales Reporting
- Social Media Integration
- Subscription Management
- Third Party Integration
- Trend Analysis
- Unsubscribe Database
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Total features37
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Anti Spam
- Auto-Responders
- Automated Scheduling
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Custom Fields
- Custom Forms
- Custom Landing Pages
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable Templates
- Dashboard Creation
- Data Filtering
- Data Import
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Disaster Recovery
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Templates
- Engagement Analytics
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Geolocation
- Geotargeting
- Keyword Tracking
- Knowledge Base Management
- Landing Page Templates
- Lead Assignment
- Lead Generation
- Lead Management
- Lead Scoring
- Microsoft Outlook Integration
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Newsletter Management
- Offline Access
- Permission Management
- Personalized Profiles
- Preview Functionality
- Prioritizing
- Prospecting Tools
- ROI Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- SEO Management
- SMS Integration
- Sales Analytics
- Sales Integration
- Sales Reporting
- Social Media Integration
- Subscription Management
- Third Party Integration
- Trend Analysis
- Unsubscribe Database
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
Integrations
- Total integrations122
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations32
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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Pardot vs. MailUp
See how Pardot and MailUp stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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