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Pardot vs Microsoft Power BI Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

9.99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

228

209

90

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

5

4

3

2

1

494

326

46

7

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

I find the PowerBi amazing to have an easy to navigate and attractive interface, simple to create a new panel, easy to learn, not to mention the integrations he already has.
It is a good data analytics and visualization software and its ability to import data from multiples sources is a great feature.
A great reporting tool with great visuals and user friendly graphical user interface.A wonderful application for running day to day activities.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

Could be frustrating to use when first starting as it would give you an error message but provide no specifics on what is wrong or directions to fix it.
I find it a bit frustrating when presented with a visualisation that doesn't represent the particular angle on the data I am looking for.
Had to take some training courses and even at that it was still confusing.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features105
  • 360 Degree Feedback
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Full Text Search
  • Geographic Maps
  • Image Library
  • Integration into Third Party Applications
  • Interaction Tracking
  • Interactive Reports
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Natural Language Search
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self-service Analytics
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Total features32
  • 360 Degree Feedback
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Full Text Search
  • Geographic Maps
  • Image Library
  • Integration into Third Party Applications
  • Interaction Tracking
  • Interactive Reports
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Natural Language Search
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self-service Analytics
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

Integrations

  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations199
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier