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Pardot vs Optimizely Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

50000

/yryear
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

234

211

91

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.5

5

4

3

2

1

55

29

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

AR

Anonymous Reviewer

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Anna H.

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

TS

Todd S.

Pros

It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.

Zsolt M.

It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing.

AR

Anonymous Reviewer

Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early.

AR

Anonymous Reviewer

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Colleen P.

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

KE

Katie E.

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Randy M.

Cons

Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.

AR

Anonymous Reviewer

Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.

AG

Aaron G.

The problem with Optimizely is that it make take a long time to create the different variant for the tests.

Gianni G.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features99
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Project Management
  • Prospecting Tools
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Trend Analysis
  • Version Control
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • Total features48
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • For Websites
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Project Management
  • Prospecting Tools
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • Trend Analysis
  • Version Control
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations150
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations101
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Pardot logo

Pardot

Higher End, but worth it if you use Salesforce

Reviewed 7 months ago
Pros

The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce.

Cons

Costs. I've only had one client that could afford this investment. It's really an enterprise solution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Powerful email marketing tool with difficult deep analysis

Reviewed 2 years ago

Overall we are able to utilize Pardot in a huge way to expand and target our email marketing capabilities. There is just enough reporting to ensure there is room for optimization analysis but it has room to grow.

Pros

It has some really powerful capabilities that can extend your typical email marketing efforts to extraordinary email campaigns.

Cons

The reporting and analysis component is not easy to pick up and in some cases not flexible enough to give valid reporting capabilities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Good Marketing Automation Solution with Room to Grow

Reviewed 7 years ago
Pros

It is incredibly robust. My favorite feature is Page Actions, which allow us to keep track of prospects as they move around on our site and act on them when they visit pages that we have deemed most important. I've also found a lot of value in the ability to assign completion actions to certain prospects' actions. It is completely automated and saves us time in the long run.

Cons

It seems like there are still a lot of areas where this product could be improved. For being owned by Salesforce, it seems the integration isn't quite as tight as it could be (eg., it takes up to 24 hours to sync some data between the two). Another pain point is lack of mobile optimized landing pages. We have had to have one of our developers devote his time to building out pages that are mobile optimized since the product currently lacks that feature.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Learning Curve

Reviewed 2 years ago

Overall it is an okay tool with a bit of a learning curve with so many silos to create an email.

Pros

It is a solid email marketing tool with your standard templates, reporting, and some analytic functionality.

Cons

I don't like that there is no way to use data from your list to schedule times that are optimized for opens. I have used other applications with that functionality and makes A/B testing that more useful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Not Bad for Marketing Automation if You Use Salesforce

Reviewed 4 years ago
Pros

Pardot integrates seamlessly with Saleforce, so if you are using Salesforce for your CRM, this system will work well for you. The software in general is good, and the email building is superior to anything else I have used, however, the functionality is limited compared to other marketing automation software, and the price is similar.

Cons

Pardot does not have a robust blogging platform that tracks your key word rankings like other marketing automation software of similiar cost. In addition, it does not optimize email sending times and days based on your past performance. And there is no social media integration.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Expensive but if you can afford it, go for it

Reviewed 3 years ago

Loved playing with the tools, hate the price

Pros

The tool comes with so many features to help create, track, and optimize marketing campaigns and ROI across the board. Although I didn't get to use it for long (because I left the organization using it), I would say that so far this was my favorite marketing automation system

Cons

It's so expensive! For a startup marketing firm, this tool would be an important part of the marketing fabric but the cost is just not in reach