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Pardot vs Reply Comparison

Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Reply is a sales engagement and automation platform that orchestrates multichannel interactions with the prospects throughout...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$1250/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$70/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

223

206

88

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.6

(88)

5

4

3

2

1

65

16

3

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.

Pros

Overall an excellent product with outstanding customer service - the team has been prompt and helpful with their replies and I look forward to working with them for a very long time.
Take the free trial and you will understand that this is a great product, the best value for money.
The trial, sales calls, tech support all fantastic. Automated email process and learning is fantastic.

Cons

Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.

Cons

The worst part of the reply platform is that once you segment in a list it pulls it out from the prior list. This makes ongoing reporting difficult.
Some minor features are still missing, but I'm a very demanding client. For example everytime you upload contacts and some of the contacts are skipped, the app should notify why.
The daily reports sent to me. But having said that, I am not sure if I set them up correctly - the reports didn't include the names of the campaigns so were pretty useless to me.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features105
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Automation
  • Sales Management
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features50
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • Business Process Automation
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Call Transfer
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Automation
  • Sales Management
  • Sales Pipeline Management
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations127
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations20
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend9/10

Share this review:

Pardot

Pardot Review

Reviewed 2 years ago

Email automation is key for any sales team. With the features and functions in Pardot, the Marketing and Sales team will be on the same page and working together on the same goal, turning a lead into a customer.

Pros

- Reporting view - Able to see what specific link the prospect clicked on - Ability to %age in real time - Integration with SFDC - Send emails on behalf of specific person and replies go to specific person

Cons

- Inability get email notifications when a prospect does an action or reaches a lead score - The UI for sales reps in the Pardot section of SFDC. Seems difficult to use the data for action

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Pardot

Horrible product, customer support, and contract.

Reviewed 4 years ago

None

Pros

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.

Cons

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce....

Pardot vs. Reply

See how Pardot and Reply stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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10+ YEARS RECOMMENDING SOFTWARE

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