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Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Reply is a sales engagement and automation platform that orchestrates multichannel interactions with the prospects throughout...
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E-Learning, 51-200 employees
Used weekly for 6-12 months
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Email automation is key for any sales team. With the features and functions in Pardot, the Marketing and Sales team will be on the same page and working together on the same goal, turning a lead into a customer.
- Reporting view - Able to see what specific link the prospect clicked on - Ability to %age in real time - Integration with SFDC - Send emails on behalf of specific person and replies go to specific person
- Inability get email notifications when a prospect does an action or reaches a lead score - The UI for sales reps in the Pardot section of SFDC. Seems difficult to use the data for action
Financial Services, 51-200 employees
Used daily for 6-12 months
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We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.
In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce....
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