Pardot vs Selligent MC Comparison

Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$1250.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

221

202

85

21

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.5

(13)

5

4

3

2

1

8

4

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck.
Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.

Pros

We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Cons

Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.

Cons

Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible.
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
Reporting could be more user-friendly. For a new user, reporting is difficult to navigate.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features61
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Anti Spam
  • Application Integration
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Interactive Content
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Integration
  • Sales Reporting
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Status Reporting
  • Summary Reports
  • Third Party Integration
  • Trend Analysis
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management
  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Anti Spam
  • Application Integration
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Delivery Tracking
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Interactive Content
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Integration
  • Sales Reporting
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Status Reporting
  • Summary Reports
  • Third Party Integration
  • Trend Analysis
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations123
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Pardot vs. Selligent MC

See how Pardot and Selligent MC stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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