Pardot vs SharpSpring Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Security
Audit logs
Encryption
File sharing
Security alerts
Access control
Data policy
Social presence
Facebook
Twitter


Reviews

Anonymous
(Computer Software company, 11-50 employees)

Great price

2018-12-14

Pros

We just switched from Pardot to SharpSpring and are saving nearly $10,000 a year with this move.

Cons

There are a few features missing from SharpSpriing that Pardot had, such as being able to require someone to use their work email address when filling out forms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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Brad Meinen

Extremely Customer Focused and a great amount of features for the price.

2019-01-11

Great. They are extremely customer focused when it comes to their quick response times to our support tickets, feature requests, and feature releases. They take care of you and you will be hard pressed to find something as good for the money.

Pros

They have a lot of features that other MA tools don't have for the price. They seem to really focus on technology for the companies using it. It is mostly out of the box tools, but they have a decent amount of API capability that we have taken advantage of.

Cons

It is mostly out of the box so it sacrifices some of CRM features and other out of the box features are a little less customize-able than some other, albeit more expensive, tools like Salesforce, Pardot, and Marketo.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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Brenda Stoltz

Solid product with high value for low cost

2016-09-01

We use a variety of platforms, such as Eloqua, Marketo, Pardot, InfusionSoft, Act-On, etc. across our client ecosystem.

Pros

SharpSpring provides tremendous value for the cost. It has a breadth of functionality that provides the "all-in-one" integrated platform that our clients need but at a lower price point than other similar providers. I like the visual representation of the life of the lead and the the very light but easy to use CRM.

Cons

I don't think this platform is as easy to use for end users as more expensive options. Some of the navigation and set-up can be tricky. It can also be glitch-y, but it's still relatively young and the company is responsive about listening to feedback and fixing issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering SharpSpring

I believe this is a solid choice for SMBs that are priced out of other options. I would recommend making sure you understand your requirements to make sure you choose the best solution and then working with a partner agency to get the best price and to minimize frustration with implementation and set-up (which you would experience with any marketing automation implementation).

Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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Ernst Wallinga

Verified Reviewer

The foundation for our repeating revenue

2016-10-06

Competitors like Hubspot, Infusionsoft and Pardot are way overpriced compared to SharpSpring when you're a small or mid-sized company.

Pros

Ease of use, great designer/editor for landingpages Best value for money No need to adjust your website Dynamic landing pages Dynamic emails Visitor ID tracking

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering SharpSpring

Best value for money for SMB

Source: GetApp
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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Kyle Moloo

All-in-one marketing/sales automation tool at a great value

2019-01-14

Overally, we've been using SharpSpring for a few months and it's exceeded our expectations and we haven't hit any limitations with it. Glad to have a tool where all parts of sales/marketing automation exist and all of our sales/marketing data can be tracked. I'd definitely recommend it to an organization looking to get the most out of their sales/marketing teams.

Pros

SharpSpring mimics the best parts of other, more expensive marketing automation platforms like HubSpot, Pardot, Act-On and Marketo.

Cons

There was a slight learning curve for a few of the tools, but that's to be expected for any new platform. Certain parts of the UI seem a bit old-school with some custom property options labeled as "boolean," "bit," or "text-input," but those are easy to get past. It's actually hard to pin point things that I don't like about SharpSpring.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
Read more
Anonymous
(Internet company, 11-50 employees)

SharpSpring is a Great Alternative to Big MA Systems

2018-11-26

It makes 360 reporting and ROI measurement a cinch. Everything can be pulled into SharpSpring when we can really see where our money is going when it comes to ad spend.

Pros

It really stands up against a Pardot or Marketo when it comes to low/mid-level marketing automation or email marketing.

Cons

There is a learning curve (as there is with any email marketing tool) but once you're over the hump, it's very user friendly. I also wish the incremental price per email (after you hit your limit) was less.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
Read more
Rafael Zabala

I recommend this to everyone!

2017-01-12

Overall I give this tool 5 stars, A's all across, two thumbs up, a wink and a smile. As I mentioned, I have been using the tool now for 4 years and have quite a bit of experience using their competitors and so-called "market leaders". I love Sharp Spring it does everything, at a value you can hardly compare.

Pros

Sharp Spring provides me and my clients with several advantages over its competition (like Eloqua, Marketo, Pardot, Infusionsoft).

Cons

At first, I had a hard time understanding how they do automation. I was used to using a drag and drop "visualization" interface to build drip campaigns. I also had a bit of a hard time getting used to their nomenclature. The way that automation processes are set up in Sharp Spring are through two things... Tasks (which I was used to calling triggers) and Workflow (which I was used to calling task automation). You can see how it was confusing for me. Well I learned it, it was not that hard, and I actually see now how it is a way superior way to program automation then using visual aids that would be cumbersome to try to set up and manage in large scale automation projects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering SharpSpring

Get it... if you need marketing automation and CRM you can not beat this software at its price.

Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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Renee Miller

Sharp Spring - worth considering!

2016-10-18

Salesforce + Pardot are much more expensive and cost was a factor for us.

Pros

Ease of use, great customer service, new program for building landing pages, the company is open to enhancing its current suite of services.

Cons

It's a bit frustrating when I hear from my staff that the system is down and we're in the midst of launching a new campaign. Other than that, it seems to operate very well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering SharpSpring

If you're a small to mid-size company and you're not sending tens of thousands of e-mails a month, this is an ideal CRM for you.

Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
Read more
Alexander Lindroth

Great Marketing Automation With a Solid Support Team

2017-01-30

SharpSpring costs only a fraction of competing tools like HubSpot, Pardot, Marketo, etc., but it offers all of the core features of these platforms and has a few of its own features, like a built-in customizable CRM, that make it a great fit for just about any marketing team.

Pros

The core marketing automation functionality in SharpSpring is excellent. If you're looking for Visitor ID tracking, better email communication, personalization, a landing page builder, or a CRM, SharpSpring is definitely worth a look. Even though it's a "soft" feature, it's worth noting that the customer service team has been great to work with. I've been able to give my clients solid timelines for when to expect a fix or help.

Cons

The email and landing page builders are solid, but they lack some of the intuitive features that you might get from a dedicated email service provider like Campaign Monitor or Mail Chimp. There might be a few things you'll miss migrating over from one of these platforms, though nothing important for obtaining the same end results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering SharpSpring

Make sure to ask lots of questions during the on-boarding phase. The on-boarding team is great, but you'll get much more out of the experience if you prepare for the onboarding meetings and take the time to practice with the software between onboarding sessions. I don't think SharpSpring is more complicated than other marketing automation systems, but all marketing automation tools require a nuanced approach to inbound marketing. So, there's going to be some learning curve no matter which platform you ultimately end up using.

Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
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William Levins

SharpSpring - Marketing Automation That Rocks!

2015-06-10

I'd examined hubspot, marketo, and pardot but they all veered towards the enterprise.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes
Read more