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Pardot vs Tealium Customer Data Hub Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

586

5

4

3

2

1

240

222

94

23

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

6

5

4

3

2

1

3

2

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

Not enoughreviews yet

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features117
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Behavioral Analytics
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • GDPR Compliance
  • Goal Setting / Tracking
  • Image Library
  • Information Governance
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Match & Merge
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • Online Forms
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Modeling
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features25
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Behavioral Analytics
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • GDPR Compliance
  • Goal Setting / Tracking
  • Image Library
  • Information Governance
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Match & Merge
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • Online Forms
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Modeling
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations154
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations35
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Fairly simple to learn the basics, compared to other similar tools. Though less robust.

Reviewed 4 years ago

Insights into visitor traffic, email campaign management.

Pros

Less of a learning curve than full Salesforce or other similar customer data tracking & marketing tools. Editing email templates is fairly straightforward. Love the engagement studio functions where page visits to certain pages can trigger emails to known customers.

Cons

Doesn't seem to have as much depth or ease of analysis as I'd like, though perhaps this is due to a limited access account. However, if that's the case, it should explain this to me. For example, on drip email campaigns, I can see the stats for individual emails, or for all emails in a single drip campaign, but I can't find a single page where I can see all stats for all emails sent to all prospects. I want more analytics than I find with this tool. Also, it was a pain to navigate the Wordpress integration and much of the documentation is outdated and redirects to Salesforce documentation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Pardot logo

Pardot

Pardot review

Reviewed 6 years ago

Excellent Product...this has helped us grow our customer base in an explosive way...It integrates with Salesforce and helps to keep the data in sync between both systems. We have integrated to synch up Accounts and Contacts and Cases. Great experience...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Pardot - Perhaps Not There Yet

Reviewed 6 years ago

We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there.

Pros

Great UI Easy to configure Easy to manage Lead Scoring Salesforce sync

Cons

Doesnt do well with large volumes of data

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Our communication analysis can be streamlined!

Reviewed 4 years ago

Time saved selecting recipients for e-blasts and understanding effective outreach strategies has enabled employees to focus on higher level work.

Pros

Pardot provides capabilities that could not have been realized at our company prior. The ability to analyze trends in communication helps highlight the effectiveness of marketing and communications strategies.

Cons

A data cleanup effort has been necessary to make effective use of the software. The effort to go through the data and ensure its accuracy is time intensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Powerful tool for customer engagement and data management

Reviewed 2 months ago

Robust B2B marketing platform; offers deep integrations with our website & CRM

Pros

Easy to implement to capture customer data through emails, campaigns, forms, etc. Can classify these leads based on the metrics and criteria we set - automates a lot of tasks the marketing team would have to perform. Deep integration with Salesforce Sales Cloud helps the sales team prioritize leads and action items.

Cons

UI/UX is a little poor and the platform onboarding is slightly challenging Support is very limited until you are a high-paying customer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

My Pardot Experience

Reviewed 6 years ago

My company uses Pardot integrated with SalesForce to track customer interest in our web-based shared information. We are in the midst of redesigning our website and we expect Pardot data to be of great assistance in the redesign as well as the analysis of usage trends for the new layout.

Pros

Very powerful tool for analyzing customer usage and interest in online content

Cons

Creating awareness and familiarity with how Pardot provided information and results across an organization can be take more time than necessary.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Pardot logo

Pardot

Not as Easy or Intuitive as Similar Software

Reviewed 6 years ago

We switched from another software to Pardot and realized that some of the expected functionality is missing. What I mean by that is we didn't ask about certain items that we "figured" were there and when we got into the meat of setting up email marketing we became extremely frustrated. Additionally, I didn't realize how spoiled we were with customer service. We were told that there was online chat...

Pros

You can create email campaigns based on behavior.

Cons

Customer Support is lacking and the functionality is complicated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

The best Marketing Automation tool out there!

Reviewed 2 years ago

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

It's good but sometimes too complicated

Reviewed 5 years ago
Pros

I like that it's easy to track the data behind reports. For instance, the email data reports are very valuable for me to analyze trends and best practices.

Cons

I do NOT like the email builder within pardot. It's super complicated to build a good looking email and we frequently have to using CSS coding to make changes to the templates.

Overall Rating
  • Value for money
  • Ease of use
  • Features