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Pardot vs Veeva CRM Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Veeva CRM is a cloud-based CRM system for the life sciences industry. Veeva CRM delivers integrated multichannel marketing,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

228

209

90

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

5

4

3

2

1

10

3

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

Veeva gives us that advantage with a comprehensive suite of applications that provide cutting-edge features using the most relevant devices across all channels.
User-friendly, ease of use, and ability to implement quickly.
I also appreciate the customer support and involvement by our Veeva solutions consultants. They are extremely invested in our success and work to eliminate barriers and problem areas our users face.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

Currently, only 2 offline versions : one for Windows, but no more maintained, and one for iPad, with an unknown future (and you have to buy iPad for all your fieldforce).
As for many companies, I have reps on the road all week long, and depending where they are, no 3G/4G connexion. And sometimes, no Wifi in hotel.
Sometimes there is a deviation between online and offline version so i have to make a synchronization at least everyday.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features105
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Collections Management
  • Contact Database
  • Contact Management
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Scheduling
  • Event Triggered Actions
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Transaction History
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features18
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Collections Management
  • Contact Database
  • Contact Management
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Scheduling
  • Event Triggered Actions
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Transaction History
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations132
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Pardot vs. Veeva CRM

See how Pardot and Veeva CRM stack up against each other by comparing features, pricing, ratings, integrations, security & more.