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Pardot vs Engage360 Comparison

Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Vizury Engage360 ia an AI-driven Omnichannel marketing platform that aims to bring efficiency in your marketing spends by...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$1250/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

223

206

88

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

(23)

5

4

3

2

1

12

8

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.

Pros

The reporting features they have are robust enough to scale high performing campaigns and test others. The pricing is competitive with other big-name software out there and is a nice selling point.
The overall experience is 9/10. Vizury is a great team full of intelligent individuals and I am happy we signed on with them.
Easy to segment & setup campaign. Comprehensive dashboard for easy visualisation & monitoring of performance.

Cons

Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.

Cons

Lack of documentation on site, makes it difficult to fully understand all of Vizury's features.
The user interface can be confusing especially for first time users.
They have no relevant negative points to point out.
  • Vendor responds to reviews
  • Last review16 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features105
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Churn Management
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Device Targeting
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • Forms Creation & Design
  • Full Text Search
  • Gamification
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Personalization
  • Website Visitor Tracking
  • Total features63
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Churn Management
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Device Targeting
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • Forms Creation & Design
  • Full Text Search
  • Gamification
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Online Forms
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Visual Notifications
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Personalization
  • Website Visitor Tracking

Integrations

  • Total integrations127
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Pardot vs. Engage360

See how Pardot and Engage360 stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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10+ YEARS RECOMMENDING SOFTWARE

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