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Pardot vs Webflow Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

587

5

4

3

2

1

241

222

94

23

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.6

175

5

4

3

2

1

126

36

7

1

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

It's super powerful, and the integrations that are available with the software are superb. Gives you endless possibilities.
If you are a designer and want to make your web design "live", this is the tool you need. Smooth learning curve (with help of an amazing knowledge base and a very active & supportive community).
Webflow is super powerful and we recommend all our clients to transition to Webflow from WordPress. It's so much easier to use and maintain and the CMS is class-leading.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

The danger of having so many plugins and composers mixed into a WP site is just that. Danger to a small business who has no staff or staging site to test the latest updates.
This is a web-based client and not downloadable software, so that gets a bit annoying if I accidentally close a window. Tutorials on the website also need to be update to match the current version.
There customer service is non-existent, I had numerous situations where there was a bug or I was stuck and there was literally no way of solving it.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features117
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto Update
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • No-Code
  • Online Booking Tools
  • Online Forms
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Pre-built Templates
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey Builder
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web/Mobile App Development
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features69
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto Update
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • No-Code
  • Online Booking Tools
  • Online Forms
  • Online Store Builder
  • Performance Metrics
  • Pipeline Management
  • Pre-built Templates
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey Builder
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web/Mobile App Development
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations155
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations69
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier