Pepo Campaigns Pricing, Features, Reviews & Comparison of Alternatives

Pepo Campaigns

Email marketing for Amazon SES

5.0/5 (1 review)

Pepo Campaigns overview

Pepo Campaigns is a cloud-based email marketing platform for the Amazon Simple Email Service (SES) which offers an email template library, drag-and-drop template builder, dynamic email automation workflows, A/B testing of campaigns, custom subscriber attributes, mailing list creation & segmentation, real-time reporting, and more.

With Pepo Campaigns, users can create customized email using templates from the built-in library of responsive email templates, input custom code, and modify existing templates or build their own using the drag-and-drop email designer. Standard and A/B testing campaigns can be created, with the latter enabling users to compare the effectiveness of different subject lines, sender names, or email body content. The winner of an A/B campaign can be selected manually, or automatically based on opens or clicks. Campaigns can be sent immediately, or scheduled for delivery at a later date and time. Users can also create automated workflows for autoresponders, welcome email sequences, and more.

Pepo Campaigns allows users to record custom attributes in contact profiles, in text, numeric, and date formats. These attributes can be used to segment subscribers for targeted campaigns, and to personalize email content. Fallback attributes can also be setup to maintain consistency across personalized messages when an attribute does not have an associated value, such as sending emails in English when there is no other language listed. Mailing lists can be created and managed through the list dashboard, and segmented according to demographics, interests, and other attributes. The list dashboard also gives users an overview of the subscriber count, average open rate, and average click-through rate for each list. The reports dashboard summarizes each campaign, and presents color-coded performance indicators for total emails delivered, total opens, open rate, total clicks, click-through rate, click-to-open rate, and hard bounces, unsubscribes, and complaints. Opens and clicks for the first 24 hours are visualized on a line graph, giving users insight into whether they are sending campaigns at the optimal time.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe and 3 other markets, Germany, India, United Kingdom

Supported languages

Pepo Campaigns screenshot: The drag-and-drop template builder enables users to modify templates from the built-in template library, or create their ownPepo Campaigns Demo - Configure & Connect Your Amazon AWS AccountPepo Campaigns screenshot: Regular and A/B test campaigns can be created in Pepo CampaignsPepo Campaigns screenshot: A/B test campaigns can compare different subject lines, sender names, or email body contentPepo Campaigns screenshot: When scheduling A/B test campaigns, users decide how many subscribers will receive the emails, and whether the winning variant will be selected manually or automaticallyPepo Campaigns screenshot: Automated email workflows can be created with different triggersPepo Campaigns screenshot: A welcome series automation workflow can be setup to send a series of emails when a subscriber joins a listPepo Campaigns screenshot: Custom attributes can be created and stored, enabling users to segment contacts and personalize emails with any dataPepo Campaigns screenshot: Mailing lists and subscribers can be split into segments based on demographics, interests, or other attributesPepo Campaigns screenshot: Regular campaign reports include color-coded performance metrics for clicks, opens, bounces, unsubscribes, and morePepo Campaigns screenshot: The campaign report also includes a line graph visualizing all opens and clicks over the first 24 hoursPepo Campaigns screenshot: Reports are also generated for A/B test campaignsPepo Campaigns Demo - ContactsPepo Campaigns Demo - CampaignsPepo Campaigns Demo - Segments

Pepo Campaigns reviews


Very good
Value for money
Ease of use
Customer support
Martina Canevari

Best Email Platform ever, sending emails was never so simple!

Used weekly for less than 6 months
Reviewed 2016-09-28
Review Source: Capterra

I started using Pepo a few weeks ago and I can truly recommend it, it is the best email cloud on the market, the account management team is very helpful and available 24/7 in case you have any questions or doubts. Sending emails was never so simple and effective!It is very easy to use and you can build beautiful newsletters! The technology is very advanced and the price is ridiculous for what you get!

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Pepo Campaigns pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free - 10000 emails/month
Starter - 40000 emails/month: $19/month
Professional - 120000 emails/month: $49/month
Team - 250000 emails/month: $99/month
Growth - 750000 emails/month: $249/month
Business - 2 million emails/month: $499/month
Corporate - 5 million emails/month: $999/month
Enterprise - 10 million emails/month: $1699/month

Pepo Campaigns features

A/B Testing
Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Real Time Analytics
Reporting & Statistics

Activity Dashboard (228 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Data (147 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Pepo Campaigns

Key features of Pepo Campaigns

  • A/B testing
  • Drip campaigns
  • Behavior-driven rules
  • Email template library
  • Campaign segmentation
  • Workflow creation
  • Campaign automation
  • Campaign analytics
  • Reporting & statistics
  • Transactional API
  • Reports dashboard
  • Email tracking
  • Color-coded KPIs
  • Campaign scheduling
  • Drag-and-drop template builder
  • Campaign duplication
  • Automatic notifications
  • Email notifications
  • Search functionality
  • Contact profiles
  • Custom attributes
  • Bulk blacklist & unsubscribe
  • Double opt-in
  • List dashboard
View All Features


Users can create emails using templates from the built-in email library, or design templates with the drag-and-drop editor and advanced HTML editing.

Custom attributes can be created to store contact information in text, numeric, and date formats, enabling the collection of variables including name, age, location, date of birth, language, and more, allowing emails to be personalized with this information.

A/B tests can be run for email campaigns to compare the performance of emails with different subject lines, sender names, or content, with automatic or manual selection of the winning variant.

Campaign reports include a campaign summary covering the number of recipients, subject line, campaign type, and scheduled delivery date and time, and color-coded positive and negative KPIs including total emails delivered, total opens, open rate, total clicks, click-through rate, click-to-open rate, hard bounces, unsubscribes, and complaints, or the number of emails reported as spam.

Multiple email lists can be created and managed through the list dashboard, with overviews of the subscriber count, average open rate, and average click-through rate for each list, and the ability to analyze list performance over time and compare individual campaigns to list benchmarks.