Picreel Features

Picreel

Turn Bounce Traffic Into Customers

4.86/5 (90 reviews)

Picreel Feature Summary

  • Exit offers
  • Insight Analytics
  • A/B Testing
  • Mail Marketing Integration
  • 10 Second Installation
  • E-Commerce Integration
  • Design Service
  • Unique Technical Customization
  • Mobile And Tablet Integration

Picreel Features In Depth

Tracking Mouse Movements

Picreel tracks the movement and velocity of a website visitor’s computer mouse to determine the moment a visitor is about to abandon a page. At that moment, the solution immediately deploys a conversion page meant to keep the visitor on your website for longer.

To begin tracking the movements of your website visitors and turning bounced traffic into leads, add a line of snippet code provided by Picreel to each page of your website. Picreel’s code will not slow your website down, and it is possible to install with no coding skills necessary.

Creating Campaigns

The key to any campaign’s success is the banner page that appears when a visitor attempts to abandon the site. Picreel users can create templates for their campaigns using either Picreel’s Visual Editor or the HTML editor. Users can also contact Picreel directly for help creating a custom campaign design.

To make your own banners in Picreel, upload your design to the platform. Picreel’s specialists will convert your design into a ready-to-deploy campaign within 24 hours. You also have the option to use the HTML editor to a design a campaign from scratch.

Running A/B Testing

A/B testing is a way to compare two versions of a website to see which performs better among targeted visitors. Picreel provides users with a way run A/B tests using its mouse movement technology. Essentially, a business can deploy two versions of any campaign to see which leads to a higher conversion lift.

To add A/B testing to your site, click on the “A/B Testing” tab. All past A/B tests will be listed on the page, or you can create a new A/B test by clicking on the “Add A/B Test” button in the upper left-hand corner. A/B testing is only available for businesses with Plus, Pro, and Enterprise pricing plans.

Generating Statistical Data

The data that businesses generate through Picreel’s platform can play an integral role in determining how future marketing campaigns are set up. Picreel provides users with real-time statistical data on visits, conversions, and conversion rates, along with full campaign reports.

To generate statistical reports, visit the dashboard and select the period that Picreel should review. You can select custom start and end dates, and quickly review the total page views, conversions, and impressions for that period of time. You can also narrow down the focus of your reports by selecting specific campaigns.

Acquiring Leads

Picreel provides its users with data about every person who visits their sites. This information can then be funneled into the email marketing campaigns intended to bring those visitors back long after they’ve gone.

Click on the “Leads” tab to see a list of the leads that Picreel has collected. For each lead, you’ll see the request URL, the request time, and details like an email address (when applicable). You have the option to export your lead lists to CSV. Or, integrate your Picreel account with email marketing platforms like MailChimp and GetResponse to create custom follow up campaigns right away.

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (134 other apps)
API (360 other apps)
Activity Dashboard (193 other apps)
Campaign Analysis (176 other apps)
Campaign Management (155 other apps)
Content Management (152 other apps)
Customizable Branding (173 other apps)
Customizable Templates (175 other apps)
Data Import/Export (132 other apps)
Drag & Drop Interface (182 other apps)
Engagement Analytics (151 other apps)
Monitoring (164 other apps)
Multi-Channel Marketing (141 other apps)
Real Time Analytics (137 other apps)
Real Time Data (126 other apps)
Reporting & Statistics (184 other apps)
Social Media Integration (198 other apps)
Social Network Marketing (131 other apps)
Tagging (134 other apps)
Third Party Integration (187 other apps)

Picreel Feature Reviews

25 reviewers had the following to say about Picreel's features:

Adam Bookbinder

A great tool with many features that helps gather info on your customers

2018-02-27

Pros

Very cool feature allows you to have pop up overlays on your site.

Cons

The analytics interface was a bit complicated to understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
ravi rajotiya

Amazing increase in conversion

2018-01-30

It has better insights and overall very convenient solution for campaigns monitoring and statistics .

Pros

The display option is very nice and the advanced settings make it very easy to get leads of our choice.

Cons

I faced some issues while getting my latest campaigns. The things should be easily filtered out for the out of box experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Picreel


Glad you enjoy Picreel, Ravi!

BTW, we've just added more campaign filter options that can be found at the top of the Campaigns screen. Check it out!

If you've questions, reach out to me personally at kelly@picreel.com anytime

Read more
Marko Jelic

Amazing customer support

2017-02-14

I love that I can just fire chat on and leave a question and someone is already working on it.

Pros

Visuals, advanced options...

Cons

The dashboard itself, it's default screen is Statistics whereas it should be the campaign overview, and it also doesn't remember my filter (All/Enabled/Paused) it just reverts to All everytime which is frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Picreel

Yes, it would be really good if you could implement javascript triggers (like HotJar has) so that we could trigger overlays depending on user actions or timers or other stuff.

Source: Capterra
Helpful?   Yes   No
Read more
Ramish Imran

Less expensive than Exit Monitor

2018-02-15

Pros

Integrates with marketing apps and devices.

Cons

No additional person to monitor the system and No guarantees of it be coming an alternative to needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Picreel


Thank you for using Picreel, Ramish!

Glad to hear it helped you to convert leads.

Our marketing team would be more than happy to hear what you didn't like in the interface. Drop me a message when you have 15 minutes to chat -- kelly@picreel.com

Read more
Anonymous
(Computer Software company, 501-1000 employees)

Software allows you to control traffic in your website. And converts visitors into targeted leads.

2018-01-31

Converted many leads into customers and reduced bounce rates. It helps to understand user behaviour.

Pros

Integrates with marketing apps and devices.

Cons

No additional person to monitor the system and No guarantees of it be coming an alternative to needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Picreel


Thank you for your comment!

Glad we helped you to convert leads and reduce bounce rates.

Reg additional person to monitor -- we do have on-boarding specialists and experts who can review your campaigns. Reach out to me directly and I'll set up a quick meeting. kelly@picreel.com

Read more
Jennifer Gonzalez

Verified Reviewer

Great App. Instant result.

2015-04-14

Some of the abandoning customers actually turned into repeat buyers according to the statistics. Moreover, more visitors are creating accounts, rather than checking in.

Source: GetApp
Helpful?   Yes   No
Read more
Leah Calo

Verified Reviewer

Picreel is amazing

2015-07-21

I have always attracted huge traffic from my social media campaigns.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Will Morris

Cheaper Alternative to ExitMonitor

2017-02-16

PicReel is fine, it's a little less expensive than exit monitor, but the interface is really bad and confusing.

Pros

Less expensive than Exit Monitor

Cons

The interface is horrible, sometimes things dont work or they don't work as they should.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Dennis Sanders

Verified Reviewer

A good option!

2015-05-05

Also, live statistics makes it is so much easier to track and view the performance of templates.

Source: GetApp
Helpful?   Yes   No
Read more
Angela McFarland

Verified Reviewer

Absolutely friendly tool

2015-12-03

In my opinion, it’s a “must have” addition to every marketing campaign.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

What business doesn't want to convert more customers?

2018-03-15

Pros

The price definitely more than made up for it based on the data provided about what is/isn't working and the decreased bounce rates.

Cons

The interface, from a user perspective, isn't super intuitive or easy to use right away.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jason Dunn

Verified Reviewer

Great app

2015-02-03

Interface is well designed and easy to navigate.

Source: GetApp
Helpful?   Yes   No
Read more
Manuel Johnson

Verified Reviewer

Use it

2015-03-25

Within 1 month the statistics showed an increase in leads and conversions.

Source: GetApp
Helpful?   Yes   No
Read more
Elliot Jamison

Verified Reviewer

Professional service

2015-02-24

Picreel is the best app I have ever used in marketing category so far.

Source: GetApp
Helpful?   Yes   No
Read more
Alex Bungener

Verified Reviewer

The deal we have been looking for

2015-07-13

Picreel is easy to set up and indeed fun to use. My marketing is responding positively, and I am pretty sure that the app will not only pay for itself but also make me huge profits!

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Zullo Pierre

Verified Reviewer

Worth it

2015-05-25

This is also an awesome application for sending leads to email marketing services.

Source: GetApp
Helpful?   Yes   No
Read more
rose ramani

Picreel The tool

2017-01-21

Picreel optimizes offers on your website by tracking visitors mouse and scroll movements in real time and then serving up the best offer when they navigate away from the valuable content.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Vincent Davis

Verified Reviewer

5/5

2015-01-19

Such marketing is a must for ecommerce now.

Source: GetApp
Helpful?   Yes   No
Read more
Judy Goldberg

Verified Reviewer

Great software and great support

2014-04-23

The bounce offer technology, mouse movement analysis everything worked perfectly for my business.

Pros

Easy access, reliable, fast, effective and straight to the point.

Cons

None as of yet.

Source: GetApp
Helpful?   Yes   No
Read more
Steve Walton

Verified Reviewer

Professional method

2015-04-27

After reading in many places about the importance of conversion rates for lead generation, I decided to put some weight on the problem and to invest some time and effort on integrating a professional solution.

Source: GetApp
Helpful?   Yes   No
Read more
Rebecca R. Lanham

Verified Reviewer

Effective CRO software

2014-11-11

Couldn't ask for a more beneficial marketing tool!

Source: GetApp
Helpful?   Yes   No
Read more
Brooke Bianchetti

Greatly reduced our bounce rates

2018-04-25

Pros

We didn't realize that we had a high bounce rate on our website before this software.

Cons

The interface could use a facelift.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Margaret R. Brogdon

Verified Reviewer

Awesome Software

2014-07-31

I used to pay a third – party service provider for handling my business leads, and all.

Source: GetApp
Helpful?   Yes   No
Read more
Austin Brown

Verified Reviewer

Picreel is awesome!

2015-09-03

Second, the application has all the features that online retailer needs in an exit intent technology. Third, the system runs smoothly with little glitch.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Kevin Burkhart

Verified Reviewer

Great experience

2015-05-18

The latest addition of Zapier integration is an awesome feature. Very useful.

Source: GetApp
Helpful?   Yes   No
Read more