Pinpointe On-Demand Features

Pinpointe On-Demand

Advanced-feature email marketing for less

4.65/5 (40 reviews)

Pinpointe On-Demand Feature Summary

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
  • Drag & Drop Campaign Builder

Pinpointe On-Demand Features In Depth

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (290 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (240 other apps)
Campaign Management (274 other apps)
Content Management (237 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Competitor Feature Comparison

Pinpointe On-Demand Feature Reviews

25 reviewers had the following to say about Pinpointe On-Demand's features:

Wayne Bains

Successful B2B email marketing

2011-12-02

If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems.

Pros

The software offers great features like surveys, an email previewer, a spam checker, etc.

Cons

Social media integration and complaints report is missing.

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Donna Parent

Verified Reviewer

Critical Component of Demand Generation & Nurturing Campaigns

2014-10-13

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives.

Pros

Easy to Use - intuitive system Accurate system; great reporting and analytics available Very good support Great value

Source: GetApp
Helpful?   Yes   No
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Linda Franklin

Excellent tool for email campaigns, tracking stats, tracking event registrations.

2017-10-06

Easy to track email campaigns stickiness.

Pros

logical UI / easy to use Great stats and reporting Support is helpful.

Cons

Need to utilize in more of daily marketing initiatives.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Christopher Boyd

Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

2017-10-19

Pros

- The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful.

Cons

Also, they offer a WYSIWYG and a drag-and-drop campaign builder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Alex Ashbaugh

Easy to use. Fantastic for tracking email campaigns!

2017-10-18

Pros

The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact.

Cons

Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Eryn Branham

Pinpointe Is Like Constant Contact On Steroids

2014-05-30

Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer
Verified Reviewer

Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

2017-11-15

Pros

The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour.

Cons

Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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steven montross

great

2017-09-19

I was able to send out email marketing using this software

Pros

The product is very intuitive and easy to use.

Cons

I also wish there were more templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Donna Parent

Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns

2014-10-13

Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Pinpointe On-Demand


Thanks Donna! We appreciate your business.

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Anonymous
A verified reviewer

I use Pinpointe for multiple small businesses

2017-11-06

Pros

Email inbox preview, drag and crop creator, A/B testing tools.

Cons

I wish they had phone support, but their chat support is very good and they will call you for advanced issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Bill Shaughnessy

I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use.

2017-09-20

Pinpointe allows us to have a high-end, professional marketing automation tool.

Pros

It's a powerful and easy to use email marketing / marketing automation tool.

Cons

I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Jeremy Shoup

Simple and reliable email marketing for our school.

2017-09-29

Pros

The reporting provided is awesome to check out the effectiveness of your email campaign.

Cons

instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Toni Krowisz

Overall, Great. The Team is very responsive, and patient with addressing issues as they arise.

2017-09-25

Pros

I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing.

Cons

It would be great, if as an administrator, I could get an automatic notification that an approval is waiting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

gave us exactly what we needed

2017-10-18

Pros

Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker High quality, informative, statistics and reporting Support is helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Anonymous
Manager, Marketing Automation ( company, 501-1000 employees)
Verified Reviewer

Enhances our Email Marketing Reach

2014-10-09

It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software.

Pros

+ Enhances our email marketing reach + Saves us money + GREAT deliverability rate – 98%+ (and we sent millions of emails each month) + GREAT tools for spam score and email client visibility

Source: GetApp
Helpful?   Yes   No
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Eric Scop

Great easy to use dashboard and overall good experience as a long time client

2017-09-19

Pros

Easy to use and add social, heat maps and website analytics with great customer support!

Cons

None

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Sr. Director of Demand Generation (Computer Software company, 51-200 employees)
Verified Reviewer

Great Product

2014-10-23

It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software.

Pros

We send several million emails a month and our deliverability rates with Pinpointe are over 98%.

Source: GetApp
Helpful?   Yes   No
Read more
Lana Levina

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the

2017-09-19

Pros

Great tool that give you the ability to email a huge number of contact with no extra steps and take out unsubscribed contacts.

Cons

Not sure at this point, however more features overall in creating email campaign might be helpful. .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
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Paul Allen

Compared to other email services PinPointe was bar for the better one.

2017-09-19

Save a lot lot lot of time (and some money)

Pros

I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons

The reporting, when exporting Summary Statics there are no totals for all the exported lines. 2.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Sandy Jones

Pinpointe's Email HTML Code Analysis Tool

2012-11-20

With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad.

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Lisa Furgison McEwen

Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

2018-02-01

Pros

I love, love the testing feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Dana Laney

Pinpointe has professional templates that are easily modified to our needs.

2017-09-29

Ease of use, peace of mind. It makes mass emailing painless and worry free.

Pros

Pinpoint does all the work and manages all the emails, bounces etc.

Cons

template codes can be a little bulky when attempting to modify key template layout components not editable in the dashboard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Mitchell Waite

Nothing can touch Pinpointe

2018-05-29

Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month.

Pros

Extremely friendly dashboard, great reporting, very competitive pricing.

Cons

I'd like to see some effort put into creating a manual or series of video tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
( company, 1001-5000 employees)

Get enterprise features for a fraction of the cost

2017-11-16

Pros

The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes.

Cons

Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Vincent Mansolillo

Great Product - With Excellent Customer Service

2017-11-27

I use it for sales of my product and advertising my loan programs to realtors all over the state of Florida.

Pros

He not only straitened out my problem, but showed me how to get better results from my campaigns. He not only called back promptly, but suggested solutions I had not considered.

Cons

The only change I would make is to have a speed control on sending out email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more