Pinpointe On-Demand Features

Pinpointe On-Demand

Advanced-feature email marketing for less

4.67/5 (42 reviews)

Pinpointe On-Demand Feature Summary

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
  • Drag & Drop Campaign Builder

Pinpointe On-Demand Features In Depth

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.

Competitor Feature Comparison

A/B Testing
API
Access Control
Activity Tracking
Applications Management
Archiving & Retention
Auto-Responders
Automatic Adjustments
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Preview Functionality
Real Time Analytics
Reporting & Statistics
Rules-Based Workflow
Subscription Management
Survey Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Visit WebsiteCompare App
A/B Testing
API
Access Control
Activity Tracking
Applications Management
Archiving & Retention
Auto-Responders
Automatic Adjustments
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Preview Functionality
Real Time Analytics
Reporting & Statistics
Rules-Based Workflow
Subscription Management
Survey Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Visit WebsiteCompare App
A/B Testing
API
Access Control
Activity Tracking
Applications Management
Archiving & Retention
Auto-Responders
Automatic Adjustments
Behavior Tracking
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Configurable Workflow
Contact Management
Content Management
Custom Fields
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Preview Functionality
Real Time Analytics
Reporting & Statistics
Rules-Based Workflow
Subscription Management
Survey Management
Template Management
Third Party Integration
User Management
Visual Analytics
WYSIWYG Editor
Visit WebsiteCompare App

Pinpointe On-Demand Feature Reviews

25 reviewers had the following to say about Pinpointe On-Demand's features:

Wayne Bains

Successful B2B email marketing

2011-12-02

If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems.

Pros

The software offers great features like surveys, an email previewer, a spam checker, etc.

Cons

Social media integration and complaints report is missing.

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Donna Parent

Verified Reviewer

Critical Component of Demand Generation & Nurturing Campaigns

2014-10-13

Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing.

Pros

Easy to Use - intuitive system Accurate system; great reporting and analytics available Very good support Great value

Source: GetApp
Helpful?   Yes   No
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Linda Franklin

Excellent tool for email campaigns, tracking stats, tracking event registrations.

2017-10-06

Easy to track email campaigns stickiness.

Pros

logical UI / easy to use Great stats and reporting Support is helpful.

Cons

Need to utilize in more of daily marketing initiatives.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Christopher Boyd

Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

2017-10-19

Pros

- The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful.

Cons

Also, they offer a WYSIWYG and a drag-and-drop campaign builder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Alex Ashbaugh

Easy to use. Fantastic for tracking email campaigns!

2017-10-18

Pros

The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact.

Cons

Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer
Verified Reviewer

Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

2017-11-15

Pros

The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour.

Cons

Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Maggie Reilly

Intuitive Interface + Supportive Staff

2020-06-03

Pros

The pre-flight spam checker has helped us tremendously when sending out campaigns. Their interface is intuitive and they provide an amazing support staff (shoutout to [SENSITIVE CONTENT HIDDEN]), which usually replies within an hour if we ever have any questions.

Cons

I wish they had more templates to use, however what they have does currently work with what our campaign goals are.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Eryn Branham

Pinpointe Is Like Constant Contact On Steroids

2014-05-30

Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jeremy Shoup

Simple and reliable email marketing for our school.

2017-09-29

Pros

The reporting provided is awesome to check out the effectiveness of your email campaign.

Cons

instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Donna Parent

Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns

2014-10-13

Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from Pinpointe On-Demand


Thanks Donna! We appreciate your business.

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Toni Krowisz

Overall, Great. The Team is very responsive, and patient with addressing issues as they arise.

2017-09-25

Pros

I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing.

Cons

It would be great, if as an administrator, I could get an automatic notification that an approval is waiting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Lana Levina

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the

2017-09-19

Pros

Great tool that give you the ability to email a huge number of contact with no extra steps and take out unsubscribed contacts.

Cons

Not sure at this point, however more features overall in creating email campaign might be helpful. .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

I use Pinpointe for multiple small businesses

2017-11-06

Pros

Email inbox preview, drag and crop creator, A/B testing tools.

Cons

I wish they had phone support, but their chat support is very good and they will call you for advanced issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer

gave us exactly what we needed

2017-10-18

Pros

Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker High quality, informative, statistics and reporting Support is helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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steven montross

great

2017-09-19

I was able to send out email marketing using this software

Pros

The product is very intuitive and easy to use.

Cons

I also wish there were more templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Vincent Mansolillo

Great Product - With Excellent Customer Service

2017-11-27

I use it for sales of my product and advertising my loan programs to realtors all over the state of Florida.

Pros

He not only straitened out my problem, but showed me how to get better results from my campaigns. He not only called back promptly, but suggested solutions I had not considered.

Cons

The only change I would make is to have a speed control on sending out email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Sandy Jones

Pinpointe's Email HTML Code Analysis Tool

2012-11-20

With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad.

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Lindsey Brummel-Anderson

Easy to use. Worth the money. Helping to grow our business

2017-09-19

Pros

It takes only minutes to set up a campaign.

Cons

If there is an issue or error with the software it sometimes can take awhile before you get a response.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Stephen Koenig

Long Time Satisifaction

2017-09-25

We use this to communicate with our clients so it is mission critical to us. We have lots of clients depending on keeping them informed about events in educational law.

Pros

My company has used Pinpointe for a long time. We are very satisfied with its performance and value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Paul Allen

Compared to other email services PinPointe was bar for the better one.

2017-09-19

Save a lot lot lot of time (and some money)

Pros

I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons

The reporting, when exporting Summary Statics there are no totals for all the exported lines. 2.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Bill Shaughnessy

I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use.

2017-09-20

Pinpointe allows us to have a high-end, professional marketing automation tool.

Pros

It's a powerful and easy to use email marketing / marketing automation tool.

Cons

I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Marci James

Fabulous Email Marketing Platform!

2014-10-03

With cool features like their `send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Lisa Furgison McEwen

Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

2018-02-01

Pros

I love, love the testing feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Mitchell Waite

Nothing can touch Pinpointe

2018-05-29

Went from sending out our newsletter once every 3 months, due to the complexity of iContact, to sending it every month.

Pros

Extremely friendly dashboard, great reporting, very competitive pricing.

Cons

I'd like to see some effort put into creating a manual or series of video tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Eric Scop

Great easy to use dashboard and overall good experience as a long time client

2017-09-19

Pros

Easy to use and add social, heat maps and website analytics with great customer support!

Cons

None

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more