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Planful for Marketing Logo

Simply Smarter Marketing

Last updated: December 2022

Planful for Marketing Features

Features Summary

Functionality

4.8

/5

9

Total features

72

6 categories

Planful for Marketing features

API
Access Controls/Permissions
Activity Dashboard
Activity Planning
Activity Tracking
Alerts/Notifications
Asset Lifecycle Management
Assignment Management

Common features of Marketing Analytics software

A/B Testing
Ad hoc Reporting
Behavior Tracking
Campaign Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Customer Journey Mapping

Price starts from

6000

Per year

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.8

/5

9

Price starts from

6000

Per year

Total Features

72

Unique features

  • Multi-Department/Project

  • Task Planning

  • Gantt/Timeline View

  • Deadline Management

Functionality

4.4

/5

17.2K

Price starts from

13

Per month

Total Features

160

Features in Common

23

Unique features

  • Multi-Channel Distribution

  • Workflow Management

  • Lead Nurturing

  • Design Management

Functionality

4.4

/5

6K

Price starts from

15

/user

Per month

Total Features

104

Features in Common

21

Unique features

  • Website Publishing Options

  • Contact Database

  • Campaign Tracking

  • Social Media Integration

Common Planful for Marketing comparisons

Reviewers who mentioned features said:

MB
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Megan B.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Gone are the days of spreadsheets

Reviewed 4 years ago

Budget reconciliation is never easy (or fun). This makes it so much easier and less time consuming. I save so much time each month because of the visibility I have with Plannuh.

Pros

So easy to setup, move budget around, see what we've spent so far for the year and what we have leftover. Access to real-time spend consistently and accurately. Not needing to worry about wrong or messed up excel/google sheet formulas (and, version control!) has been huge. The team at Plannuh has been a huge help and really quick to respond when I have questions or need help.

Cons

Since it's a new technology/company, there are times where it can act buggy. Also no integrations (yet!) but they're coming. Integrations will be key for us.

ES
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Elizabeth S.

Banking, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Plannuh for Marketing Budgets & Plans

Reviewed 3 years ago

Marketing plans, marketing budget, expense allocation, expense tracking, and budget reporting have all been solved with this software. Additionally, they provide several webinars, books, workshops, and tools to assist you with building out your plan and budget to present annually. This has helped with shaping our marketing plan, goals, and budget to align better with our business strategy, goals, and plan.

Pros

Plannuh makes it extremely easy for tracking expenses and assigning those expenses to a direct campaign, project, or operational bucket. Leave behind your excel sheets, they are no longer needed to track your budget. This has saved me so much time and made the ability to pull expenses that directly impact a marketing strategy simple. There are several beneficial features and they have been continuing to evaluate the product to make enhancements. They didn't just set it up and leave it to become outdated.

Cons

There have been minimal "bugs" like attaching an invoice to an expense the invoice would disappear even though it would say it saved. They look at what you report and actually fix it or provide a best practice so it doesn't continue to happen.

MF
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Mark F.

Computer Software, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Critical app for marketing performance management

Reviewed 2 years ago
Pros

I like working with Plannuh's super helpful team. They spend time upfront getting to know us and making sure that we are successfully onboarded and getting value. I especially love how the product takes away the headaches associated with tracking what we've spent or committed to for the rest of the year versus our budget. Plannuh also provides a wealth of online resources for CMOs and marketing leaders.

Cons

There is nothing I dislike about the software. It's an easy platform to use and the team is incredibly easy to work with.

NS
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Nicole S.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of a kind

Reviewed 2 years ago

Managing our marketing budget and measuring our ROI is much easier thanks to Plannuh.

Pros

I really like the fact that Plannuh is a tool designed for busy marketers like me. The ease of use that comes along with Plannuh makes it easy to bring the tool in-house quickly. Not to mention their great onboarding process. [SENSITIVE CONTENT] has been of great assistance to us in helping to get us up and running and increasing our confidence in the tool.

Cons

It meets all of our current needs. Nothing that we dislike.

KN
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Karen N.

Financial Services, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great platform for marketers

Reviewed 2 years ago
Pros

Easy to use and has created efficiency within our team. Goodbye, manual labour & spreadsheets! Competent Plannuh client success team who is responsive and proactive, it's obvious marketers created this tool for marketers. Accessible Plannuh c-suite, open to connecting and discussing specific campaigns/issues you're facing.

Cons

Really no complaints. The only thing I'd like to explore further is that in our wealth management business, our metrics are quite specific. i.e. client retention %, aum size, etc. The platform seems more focused on lead generation vs client retention, so i haven't fully explored how to measure the latter (which is our core focus) in plannuh.

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Scott M.

Marketing and Advertising, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Financial Management for Creatives is Possible!

Reviewed 5 years ago

This has been a game changer! We can visualize budgets accurately, build to goals, and then track to goals. We have implemented this tool at the beginning of client relationships, use it in yearly budget planning, and check back with clients on a minimum of a monthly basis. This tool will become a required part of your workflow. Promise.

Pros

Plannuh made the terrible process of allocating marketing budgets visual, which is a game changer for creatives working with account people. At last, EVERYONE understands, including the clients!

Cons

Plannuh is early in its development cycle, so little things can be quirky, such as user management. HOWEVER, tech support is top notch, personal, and CRAZY-QUICK. So they get on it fast!