pr.co Features

pr.co

News content creation and publication platform for brands

4.6/5 (10 reviews)

pr.co Feature Summary

  • Presskit management
  • Press releases
  • High-resolution images
  • Advanced release editor
  • Online newsrooms
  • Contact lists
  • Email personalization
  • View-only mode
  • Translation management
  • Activity log
  • Team assignment
  • Reviewer assignment
  • Email notifications
  • Cross-country asset sharing
  • Real-time reporting
  • User role management
  • Video embedding
  • Approval workflows
  • Content structuring
  • API integration
  • Internal chat
  • Outreach scheduling
  • Revision histories
  • Password protection
  • Follow-up management
  • Engagement analytics
  • Digital asset management
  • Embargo functionality
  • Publish scheduling

Competitor Feature Comparison

API
Activity Tracking
Approval Process Control
Asset Management
Assignment Management
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Channel Management
Chat
Click Tracking
Collaboration Tools
Collaborative Review
Configurable Workflow
Content Management
Data Filtering
Document Review
Email Notifications
Email Tracking
Engagement Analytics
Follow-up Scheduling
Instant Messaging
Multi-Channel Communication
Multi-Channel Distribution
Multi-Country
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Real Time Data
Real Time Reporting
Revision Management
Role Management
Rule Based Publishing
Search Functionality
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Tagging
User Management
Video Support
Widgets
Workflow Management
Learn moreCompare App
API
Activity Tracking
Approval Process Control
Asset Management
Assignment Management
Automatic Notifications
Campaign Analysis
Channel Management
Chat
Click Tracking
Collaboration Tools
Collaborative Review
Configurable Workflow
Content Management
Data Filtering
Document Review
Email Notifications
Email Tracking
Engagement Analytics
Follow-up Scheduling
Instant Messaging
Multi-Channel Communication
Multi-Channel Distribution
Multi-Country
Multimedia Support
Password Management
Real Time Data
Real Time Reporting
Revision Management
Role Management
Rule Based Publishing
Search Functionality
Subscription Management
Tagging
User Management
Video Support
Widgets
Workflow Management
Visit WebsiteCompare App
API
Activity Tracking
Approval Process Control
Asset Management
Assignment Management
Automatic Notifications
Campaign Analysis
Channel Management
Chat
Click Tracking
Collaboration Tools
Collaborative Review
Configurable Workflow
Content Management
Data Filtering
Document Review
Email Notifications
Email Tracking
Engagement Analytics
Follow-up Scheduling
Instant Messaging
Multi-Channel Communication
Multi-Channel Distribution
Multi-Country
Multimedia Support
Password Management
Real Time Data
Real Time Reporting
Revision Management
Role Management
Rule Based Publishing
Search Functionality
Subscription Management
Tagging
User Management
Video Support
Widgets
Workflow Management
Visit WebsiteCompare App

pr.co Feature Reviews

10 reviewers had the following to say about pr.co's features:

Niels Koekoek

pr.co is a great tool to manage your press outreach

2018-05-04

pr.co made it easy for me to create, distribute and monitor our press campaigns.

Pros

The tool is very no-nonsense and extremely user friendly. It also comes with great customer support.

Cons

It would be nice if there would be an option to integrate an external pr database to get your news to the right audience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Madeline Vidak

Great platform to manage press releases, news and media outreach

2020-03-18

Problems are fixed within minutes, maximum a few days.

Pros

It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website.

Cons

For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from pr.co


Thank you for your review! I will forward it to our Product team.
In order to have emails end up in journalists' inboxes, and not in spam or promo folders, we choose to leave images out of emails by default. But, we do offer branded email templates, which are tested for deliverability and allow customers to send out fully branded emails.
I understand your frustration with the design limitations. However, all content published on pr.co can be updated anytime. In our new plug-and-play newsrooms, we've made it possible for users to change all content on the entire newsroom.
However, in EVBox's case, we have built 2 custom pages: the footer and the about page. Changes to these pages need to be done by our tech team, to spare you from having to write custom code. So, maintenance is included and we'll always update these pages within 1 business day.

It's been a blast to work with the EVBox team over the last 3 years. Thanks for your trust in our product and team!

Isabela from pr.co

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Edwina Hanneysee

Time Saver

2018-12-08

Great support, saves a TON of time .

Pros

It allows for video embeds and presents content much more effectively than in an email or PDF.

Cons

Less design features but I’m told they’re coming soon!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from pr.co


Thanks for leaving this review, Edwina. We're humbled to see you're still happy with ou product after 4+ years!

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Thorsten Hertog

Excellent service. User friendly functionality. Friendly and patient employees.

2018-04-24

Pros

Outreach function is also super useful for targeting specific networks and managing mailing lists.

Cons

Not a lot! We've used this service since 2015 because it's wonderful!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Guy van Koolwijk

Very good press release software

2018-04-19

Pros

Easy to use and awesome customer support.

Cons

Some interface things could be better, but that's just really minor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from pr.co


Thank you!

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Luc Upson

PR is always changeable and press contacts always up to date.

2018-07-23

Easy to manage press room that stays up to date and allows me to archive clippings as well.

Pros

Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2.

Cons

Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from pr.co


You're totally right, when you've built a network of over 500 media contacts you SHOULD receive a reward. Thanks for leaving this nice review with us!

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Kathleen Van de Berg

Perfect tool for PR

2016-07-27

Pr.co houses all of our online assets and media traction.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Frederick Gentis

Excellent tool to streamline our PR campaigns and reach the perfect person for each campaign

2018-06-04

Pros

UI/UX is extraordinary and whenever something is not clear, you can use the chat and the team will respond quickly and efficiently, solution-driven.

Cons

At the moment I believe all minor negativities are being addressed by the team. I have nothing to add to that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Ronald van der Aart

Very user-friendly newsroom application with great workflow capabilities

2018-06-13

Pros

Pr.co is an easy set-up and easy-to-use news room solution.

Cons

Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from pr.co


Thank you! Glad to hear you've seen SEO do its magic with your newsroom. We've listened to your comment about newsroom customization - we now offer multiple different newsroom designs, from plug-and-play templated designs to entirely bespoke newsrooms.

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Lukas Jaworski

Great tool for communications

2018-11-15

Pros

The team keeps​ on developing the service and offers new functionalities​ and features. pr.co was improved over the years constantly staying a pioneer in the field.

Cons

The power of the tool suffered because​ of the GDPR

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from pr.co


Woah, 10/10. Thank you!

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