Preferrd Pricing, Features, Reviews & Comparison of Alternatives


Professional reviews management with full Google integration

5.0/5 (1 review)

Preferrd overview

What is Preferrd?

Preferrd is a cloud-based reputation and reviews management platform designed specifically to meet the needs of the professional services industries. Intended as a method for leveraging client and customer feedback for the purposes of general business improvement, Preferrd's software crucially facilitates the collection and analysis of service reviews for cultivating trust. Recruiters can therefore use Preferrd to attract more customers and convert more client leads, while also using their feedback to improve staff performance. Opinions are translated into real time, actionable data and visualized within performance dashboards charting verified review ratings for individual staff and teams to highlight strengths and improvement areas.

Other key features include full Google integration, allowing businesses to collect, manage and showcase their Google reviews via the platfrom. Preferrd also produces personalized company and recruiter profiles that are SEO optimized for driving search traffic, while rich snippets also showcase review ratings within organic search listings. In addition, customizable widgets can be embedded within a company's website to display client content at vital conversion points.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia

Supported languages

Preferrd screenshot: Preferrd's web-based UI and analytics tab showing charts for number of reviews versus average star rating, along with star level distribution breakdown meters and staff performance table below  Preferrd screenshot: View a breakdown of review invitations sent, reviews written, delivery rate and reminders enabledPreferrd screenshot: An example of a review submission invite sent to a successful client, allowing them to provide a star rating, review title and review text via email Preferrd screenshot: Performance dashboard showing the average star rating of a given recruiter, plus the review performance across a monthPreferrd screenshot: Real time performance data is derived from client reviews to provide analytics on reviews submitted, invites sent out and average rating scores Preferrd screenshot: Traffic dashboard showing the performance of a recruitment agency profile within organic Google searches, detailing impressions, clicks and average CTRs Preferrd screenshot: Rich snippets showcase an agency's review ratings within their organic search listings to assist with driving traffic and capturing more client leadsPreferrd screenshot: Conversion dashboard showing impressions count, conversion rate percentage scores and a breakdown of leads achieved via Preferrd by candidates and clientsPreferrd screenshot: Customizable widgets display review content at key conversion points within a recruitment agency website

Preferrd user reviews


Very good
Value for money
Ease of use
Customer support
Jenny Good

It's a must-have for any growing recruitment agency

Used daily for less than 6 months
Reviewed 2019-04-24
Review Source: Capterra

Overall the platform has been great, primarily on an internal performance tracking basis. Being able to see what our candidates and clients think of the service we offer gives an excellent insight to how we're doing and where we can improve. On the marketing side we're already seeing an uptick in traffic to our website and candidate sign-ups have increased. So it's working!

The analytics section is great, the whole team can see everyone's ratings & reviews and it creates a healthy competition in the office. We've incentivised the process by rewarding the top performers each month. The widget's are brilliant, very easy to set up and customise.

Would be great to have more marketing features like direct posting to facebook, twitter etc. but I'm told these are in the pipeline to be released soon.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Preferrd pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Sign up via website for free basic access. Full platform access starts from £50 per month, contact for a demo request and customized pricing quote.

Preferrd features

Activity Dashboard
Campaign Management
Engagement Analytics

API (621 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Planning (224 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Branding (320 other apps)
Customizable Templates (333 other apps)
Data Import/Export (294 other apps)
Drag & Drop Interface (272 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Reporting & Statistics (439 other apps)
Social Media Integration (339 other apps)
Template Management (226 other apps)
Third Party Integration (417 other apps)

Additional information for Preferrd

Key features of Preferrd

  • CRM
  • Customer Review Platform
  • Lead & Sales Management
  • Negative Feedback Management
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
View All Features


• Preferrd is a cloud-based reviews management solution that enables consultants to collect and leverage customer or client feedback reviews for cultivating public trust in a business.

• Promises to organically drive traffic to a company's website through improved SEO, using rich review snippets to display ratings within organic search listings.

• Customizable widgets available for embedding customer and client review content at key conversion points within a company's website.

• Preferrd lists personalized company and company profiles that are optimized to create direct client leads and drive search traffic.

• Provides rich visibility onto staff performance with analytics insights based on real time team performance gleaned from client ratings, highlighting areas of strength and weakness.