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Cloud-based sales automation and digital marketing software

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RD Station Features

Features Summary

Functionality

4.0

/5

53

Total features

2

1 categories

RD Station features

Campaign Management
Marketing Automation

Common features of Marketing Automation software

A/B Testing
API
Activity Dashboard
CRM
Campaign Analytics
Campaign Management
Conversion Tracking
Customizable Branding

Screenshots

Contenders comparison

Functionality

4.0

/5

53

Price starts from

ic-pricetag

No pricing info

Total Features

2

Unique features

  • No unique features

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

158

Features in Common

2

Unique features

  • Form Builder

  • AI/Machine Learning

  • Real-Time Monitoring

  • Real-Time Notifications

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

2

Unique features

  • Pipeline Management

  • Lead Qualification

  • Email Campaign Management

  • Audit Management

Common RD Station comparisons

Reviewers who mentioned features said:

ÉC
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Érick C.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The ultimate marketing tool for small bussiness

Reviewed 5 years ago

I really love being an user of RD Station. It's reasonable in every sense and I feel its care for their clients.

Pros

RD Station provides almost everything I need to run an inbound marketing operation. Pop-up creation tool, drip campaign, lead database and integration with most CRMs on the market. Excelent value for money without even mentioning the UX and the CS.

Cons

It's a work in progress and some features are half-baked. Most of it are being improved but other are still waiting.

VD
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VICTOR DE A.

Education Management, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Jack of all trades, master of none

Reviewed 5 years ago
Pros

The software has a lot of features, covering almost all the components of a digital marketing strategy focused on e-mails. These allows easy integrations, which is great for small business.

Cons

As a side effect of being an one in all solution, it is not really good at nothing. And there are softwares that are more focused on specific features that performs better.

EC
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Erick C.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great marketing automation tool, specially for SMBs

Reviewed 2 years ago

RD Station is one of a kind. It delivers a great experience to users, as a software, incredible support team, and a great team of consultants. Though, it has to catch its breath because the competition has evolved faster while RD Station looks frozen in time.

Pros

RD Station offers a great part of what most SMBs need to run a comprehensive digital marketing strategy. Lead capture, nurturing and management tools, email marketing automation, landing page creation, and a lot more. Everything is well-packaged in an easy-to-use suite.

Cons

The software looks slower in evolving like its competitors. Since I started using it as long as 2018 little has changed besides the interface.

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Inbound tool for starters

Reviewed 4 years ago

If you really understand what Inbound Marketing is and you have a team to support your strategy, RD Station is the tool for you. However, as your digital business grow, you might want to swap for another, because of its packages not being as cost efficient as Hubspot or Salesforce.

Pros

The ease of use, the support and the features offered by RD Station were awesome. They are a perfect software for starter business at content and inbound marketing!

Cons

Upgrading the software to the advanced packs isn't as cost efficient as other softwares in the market. Expanding mailing lists costs alot, and therefore, many export their mailings and store in other tools as Salesforce and etc.

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Fernando C.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Automação de Emails Eficiente

Reviewed 2 years ago

Já usei o RD Station em diferentes empresas e em diferentes momentos. Tanto no plano inicial de até 1k leads, como uma conta com 400k leads. A plataforma sempre se comportou muito bem, as configurações são fácieis de serem utilizadas e dá para acompanhar bem a evolução dos leads. Gosto muito da opção de integração via webhook que facilita muito a vida para integrar com outras aplicações via Zapier.

Pros

A facilidade de criar fluxos, lead scoring e segmentar leads. É tudo muito tranquilo e fácil de se mexer. Tem uma ótima experiência do usuário

Cons

Sinceramente, o preço. O software é bem completo, ainda mais agora que eles adicionaram a integração nativa com a api oficial do Whatsapp. Mas sem que as listas de e-mail começam a ficar maiores, o valor sob muito. Entendo que faz parte, mas é o que eu menos gosto.

Showing original review in Portuguese. See translation

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Adriana V.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Melhor ferramenta nacional de automação

Reviewed 2 years ago

Há mais de 7 anos utilizamos a ferramenta e atende muito bem a nossa estratégia. Passamos por alguma dificuldades e falta de suporte na adaptação da LGPD, mas foi solucionado.

Pros

Sistema intuitivo, com processos no geral muito claros. Tem sofrido algumas mudanças de templates, mas não descaracteriza a facilidade de utilização do software.

Cons

O atendimento do suporte técnico. A empresa não disponibiliza contato via telefone, somente via chat ou e-mail, o que dificulta muito e torna lenta a comunicação e clareza no esclarecimento de dúvidas.

Showing original review in Portuguese. See translation

JR
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Juliane R.

Hospital & Health Care, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Avaliação Sincera RD

Reviewed 9 months ago

Em geral é um produto que atende muito das nossas necessidades na empresa ele é a base das nossas estratégias de marketing, além de ser fácil aplicar o treinamento dele

Pros

No RD consigo monitorar boa parte das conversoes no site da empresa, assim como também é fáciol adicionar:FormulariosPop-upBotão do whatsappA integração com outros produtos também é fácil tanto para o usuário quanto para o T.IAs automações são muito uteis e fáceis de implementar

Cons

Ainda não existe uma facilidade de integrar RD marketing e CRM com um programa de relatorios, para acompanhar vendas em dashboard, acompanhas desde do inicio até o final.Outro ponto negativo é a falta de facilidade de acompanhar conversões dos formulários no tag manager do Google

Showing original review in Portuguese. See translation

AC
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Ana C.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excelente opção de plataforma nacional de automação

Reviewed 2 years ago
Pros

Utilizo o RD diariamente e toda gestão de marketing e vendas é feita por la. Atualmente eles disponibilizaram uma nova funcionalidade nos fluxos de automação que é a possibilidade de integrar com a API oficial do WhatsApp.Ou seja, posso incluir disparo de mensagem no WhatsApp dentro do meu fluxo, ainda não tive resultados significativos pois adquirimos essa funcionalidade há cerca de 7 dias. Só trabalhamos ações topo de funil para teste, posso dizer superficialmente que 45% dos leads desceram o funil.

Cons

O builder de edição das landing pages é dificil de mexer, muito travado no sentido de organização do layout.

Showing original review in Portuguese. See translation

VA
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Vinicius A.

Computer Software, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Streamlines marketing processes.

Reviewed 5 years ago

In the communication team we use RD a lot for various marketing campaigns, the possibility that it allows us is huge. When we had the idea of launching a referral program for our product, in just one day we had a online page with information and awards of the program. The registration forms streamline our work, we get all the information of the registrants like phone number, email, company, and other info that the presales team could use to work on leads.

Pros

It is a fundamental tool for inbound marketing, all content disclosure we produce — events, products, services — are controlled from the platform. Create a landing page never been so easy, everyone without web design knowledge can do it. Also, the platform allows the creation of customizable email marketing to trigger a list, we use it to set up our monthly newsletter. It also has integration with several other apps, crm, data, chat, e-commerce, etc.

Cons

The tools for customization makes work much faster, although it is somewhat limited, landing pages end up being very similar to other brands that also make use of the platform, considering that RD became very popular locally. This ends up affecting efforts to replicate our visual identity. Nevertheless it also allows you to edit HTML, although in a not very practical way. And it's not cheap either.

KB
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Kannanda B.

Financial Services, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A good tool for email and marketing campaign management

Reviewed 3 years ago

We use it daily to trigger emailmarkenting, base analysis and strategic decision making.

Pros

The management of customer base, leads and emails is very efficient. We were able to make important decisions with the information acquired by the tool

Cons

There are some features that could be clearer. How to create a new customer base, or change information from an existing base.

IF
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Ismael F.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Melhor Ferramenta de Gestão de tráfego que existe no momento

Reviewed a year ago

Com o RD station podemos gerar métricas e acompanhar nossos clientes, leads, e prospectos com mais facilidade, agilidade, organização, além de o conectar diretamente com nosso sistema de atendimento via WhatsApp e tantas outras possibilidades de api que facilitam muito todo o processo.

Pros

A Intuitividade, praticidade e a facilidade em conectar com várias ferramentas.

Cons

Somente a curva de aprendizagem que demora um pouco, mas depois é maravilhoso.

Showing original review in Portuguese. See translation

JP
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João Pedro B.

Computer Software, 51-200 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great option for startups

Reviewed 5 years ago

It filled the needs of my previous company for a better price than that of Intercom and other competitors.

Pros

Easy to setup marketing strategies, such as EMMKT, SMS and etc.

Cons

API is a little bit clunky and limited.

AR
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Verified reviewer

Program Development, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Praticidade

Reviewed 9 months ago
Pros

Plataforma fácil de usar e com muitas integrações via API.

Cons

Faltam mais algumas integrações como do Mailer lite (pelo menos na última vez não encontrei).

Showing original review in Portuguese. See translation