App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

ReachMail Logo

Write a review

Web-based email message creation and campaign marketing tool

(6)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

ReachMail Features

Features Summary

Functionality

4.3

/5

69

Total features

49

6 categories

ReachMail features

A/B Testing
API
Activity Dashboard
Activity Tracking
Autoresponders
CAN-SPAM Compliance
Campaign Analytics
Campaign Management

Common features of Email Marketing software

A/B Testing
AI Content Creation
API
Activity Dashboard
Autoresponders
CAN-SPAM Compliance
Campaign Analytics
Campaign Scheduling

Price starts from

9

Per month

Other

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

69

Price starts from

9

Per month

Total Features

49

Unique features

  • No unique features

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

160

Features in Common

47

Unique features

  • Randomization

  • Website Integration

  • Skip Logic

  • Behavioral Analytics

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

39

Unique features

  • CRM

  • Real Time Editing

  • Marketing Automation

  • Content Management

Common ReachMail comparisons

ReachMail logo
Mailchimp logo
ReachMailvsMailchimp

Reviewers who mentioned features said:

SB
AvatarImg

Shantelle B.

Information Services, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great platform for small businesses to get their messaging out

Reviewed 5 years ago

ReachMail provides our association with a user-friendly process for getting communications out to our members, and it had a great analytics system for us to monitor and identify who is engaged, and what content interests them.

Pros

Templates and user-friendly features make it possible for anyone to create great communication without any programming background.

Cons

I sometimes have difficulty with formatting text, and controlling the spacing details in the rows. Perhaps this is a lack of training and expertise on my part - but that is a frustration for me.

DC
AvatarImg

David C.

Publishing, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Very good but room for improvement

Reviewed 6 years ago

I don't have business problems as such. I'm a writer selling and marketing books and I use a number of service providers. Reachmail is one of the better ones but could be much better.

Pros

5,000 subscribers (better than most of its competitors). The reporting and sending process is straightforward. The site is basically good to use. The list cleaning system is particularly useful. It's always tricky to keep lists clean. If the system had a way of recognising spam traps that may inadvertently appear it would be a major step forward.

Cons

Deleting the entire list of subscribers when desired is cumbersome. You have to copy and create another list and fiddle around. The WYSIWYG editor is not as good or sophisticated as some. I'm using it now (taken a break to fill in this survey). I can't insert margins around photographs (you enter figures, try to do it and image vanishes). Boxes appear and you can't get rid of them. A row of boxed symbols has now appeared which is new to me. They just get in the way. Take a leaf out of Mailchimp. It's also hard to check and see if the autoresponder works. It does, because a list is added to, but to amend it is not easy. And it's impossible to actually SEE a form you already created.

Vendor response

David, Thank you for your comments. We are working on enhancing the AutoResponders based on customer feedback. We have made some improvements in the past few weeks and more are pending in the near term. Feel free to let us know what you need. We always appreciate customer input. List deletion is very simple. Just select the list and click the big red DELETE button. In your case, however, all...

LF
AvatarImg

Lee F.

Online Media, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Cost effective and fairly easy to use

Reviewed 2 years ago

ReachMail has been useful in sending out and tracking enewsletters for more than five years for me.

Pros

List management and clean-up is very helpful, as is the ease of importing new addresses as clients ask to be included. Makes creating each email newsletter easy and consistent since you can duplicate the entire email and just re-do the new information. The reporting feature is very helpful.

Cons

Sometimes the steps to take in creating a new campaign can be confusing, and there is no easy way to go back and correct typos etc. in labels. I dislike that some of the earliest campaigns are no longer accessible.

Vendor response

Thank you so much for the review. We're always looking for ways to make our product better and easier to you. Please contact support about the issue with going back and correcting types and they'll be happy to help with using the product or request enhancements to make the product easier to use.

AvatarImg

Verified reviewer

Financial Services, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ReachMail is a solid emailing platform

Reviewed 2 years ago

I will recommend this solution to our menagment and I want to use it in the future.

Pros

I think it is easy and intuitive to compose the first email. I like the ability to track and review data, like bounce statistics for my emailing campaigns. The reporting part is working well in this application. Tech savy and no-technical users can feel embraced by this solution. I like the message builder with drag and drop option.

Cons

I think the template library could have newer, fresher designs. We could also use more of best practices videos and tutorials to get the most out of this solution.

AK
AvatarImg

Angeli K C.

Nonprofit Organization Management, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Continuing to Evolve

Reviewed 5 years ago

overall it has been a very worthwhile experience. I enjoy seeing the new upgrades that keep coming keep them coming

Pros

I am able to customize templates to my own discretion it makes it easier to design things that are brand specific

Cons

Not exactly the easiest to learn however it is a useful tool to help integrate you into other areas of public relations and marketing

Av
AvatarImg

Angela v.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Have used ReachMail for years and will continue to do so.

Reviewed 2 years ago

A big fan! More affordable than similar products.

Pros

Love how easy it is to use templates to create eye-catching newsletters. I also love that I can easily clean up my mailing list regularly.

Cons

Not many cons. I really enjoy using this software.

AvatarImg
AvatarImg

Francesca D.

Publishing, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I can’t speak highly enough about ReachMail.

Reviewed 6 years ago
Pros

These folks know what they’re doing. My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service. Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical...

Cons

No cons, they’re that good! Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead. Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses.

JD
AvatarImg

Josh D.

E-Learning, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

I think it's great, but company doesn't use it to its full potential.

Reviewed 2 years ago

There are a ton of features that my coworkers refuse to use. They are set in their ways and getting them to do anything different is like pulling teeth. They don't upkeep their lists; they get mad when disengaged and unsuscribed users are purged and often ask us to revert the changes even though I explain to them that it hurts us; they don't care about analytics and what works; they don't care about...

Pros

List management and unsubscriber handling make it powerful and convenient. Customer service is great and helps out whenever help is needed (especially when I was trying to wrap my head around SPF, DKIM, and DMARC).

Cons

HTML editing is cumbersome and doesn't always "take"; I have to paste my changes to notepad in case the changes don't stick. Preheader text is removed whenever an email is duplicated. It would be nice if lists could be grouped in multiple ways (maybe they can I just don't know how); we have a ton of lists and going through them every time for a monthly email can be time consuming and prone to error.

Vendor response

Thank you so much for the review. Please contact support about the issue with the HTML editor. They should be able to help get to the bottom of what's happening.

JD
AvatarImg

Jay D.

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ReachMail Rocks

Reviewed 4 years ago

I have been a client of ReachMail for 2+ years. My email sending volume has ramped up substantially over that time and they have enabled my company to grow quickly but under control. I would and have routinely recommended ReachMail for any companies email sending needs. You cannot go wrong with making ReachMail your ESP.

Pros

The software is extremely easy to work with and the staff is fantastic, specifically [SENSITIVE CONTENT HIDDEN].

Cons

We are on dedicated IP addresses as we send volume. I would like to see them switch up the IP's and build the extra price, if any, into my fee structure.

ED
AvatarImg

Ernesto D.

Sports, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent Choice in Email Marketing

Reviewed 5 years ago

We've used it for the past 4 years and love everything about it.

Pros

The templates are great and ease of use of the entire software is awesome.

Cons

Some of the templates can be difficult to use. I think simplicity could be improved.

SK
AvatarImg

Steve K.

Sports, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great For Sports Organization

Reviewed 2 years ago

We used and tried several other systems but this one best meets our needs and exceeds our expectations.

Pros

We use ReachMail for both marketing to reach new students as well as communicate with our parents and students. It works extremely well for both as it is easy to use, customize, and set the time and date we want to sent information out. Price is very affordable which is important for our non-profit youth sports organization.

Cons

We do not have any issues with this software. Maybe see more templates to choose from for marketing.

Vendor response

Thank you so much for the review. We'll keep working on adding attractive and useful templates to the platform.

JW
AvatarImg

Jen W.

Nonprofit Organization Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ReachMail

Reviewed 4 years ago

I have had a positive experience with ReachMail and look forward to continued use.

Pros

I like that I can easily send mass emails keeping our membership and donors apprised of what is happening at our senior center. I also like that I can construct my emails and schedule to send them at a later date. The customer service is always very helpful and courteous as well.

Cons

I do not like the pre loaded templates. I feel they could be more user friendly especially when putting in pictures. Unfortunately, pictures cannot be made into custom sizes with the templates.

AB
AvatarImg

Amy B.

Publishing, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Customer Service

Reviewed 4 years ago

The reason we have undoubtedly stuck with ReachMail for many years is the great customer service! Our service rep is easily accessible by phone and email and super helpful and that is hard to come by with some of these services!

Pros

I love the Message builder! Makes it easy to build emails... though I do wish their were easier customization options (changing size of photos, dragging them around, etc.)

Cons

I think the list management could be improved. It seems as though there should be easier ways to send or exclude certain domains, soft bounces, etc.

MR
AvatarImg

Mark R.

Civic & Social Organization, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

How I use ReachMail

Reviewed 4 years ago

Overall I am happy with ReachMail. The free account severs my present needs and if circumstances require me to upgrade to a larger account, the prices are reasonable.

Pros

I like the ease of use and support that ReachMail provides. I publish monthly and timely newsletters to our membership of over 1500 members. I like the templates offered, or I can create a basic newsletter to meet my needs. The software is easy to use and provides all the tools I need to be sucessful.

Cons

There is a learning curve, but there are tutorials and online or phone support. After sending my first few newsletters it was easy to navigate my way around.

CL
AvatarImg

Cliff L.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A great email program for business and marketing

Reviewed 5 years ago
Pros

Ease of use, great dashboard and data snap shot of mailing results. Bullet proof data retention. Super tech support, very eager to help and maximize use of the program. Love the educational module.

Cons

Ensuring fonts are consistent in document.

DH
AvatarImg

David H.

Consumer Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

great service for sending out my weekly column

Reviewed 2 years ago

Good service for sending out emails to my clients.

Pros

Easy to send out my weekly column to several thousand clients.

Cons

Too complicated to figure out how to use the templates to upgrade the look of my weekly column.

Vendor response

Thank you so much for the review. Support is here to help with the concerns with the templates.

AvatarImg

Verified reviewer

Real Estate, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Above Average Email Program

Reviewed 6 years ago

We have used reach mail for years and most of the time it works smoothly. As I noted above, more complicated designs (like going from 2 col, to 3 col, back to 2 col) seems to be more tricky in this program and I've spent a lot of time trying to get things to work to no avail.

Pros

Some of the new design features are easy to use and the email program seems to get emails out very well and not end up in spam folders.

Cons

The design features have some quirks and I do have a hard time designing more complicated emails like newsletters - even using their own templates - it seems to throw in weird lines and breaks. I've had better luck with more complicated design emails using constant contact or other programs

OT
AvatarImg

Olivia T.

Marketing and Advertising, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ReachMail, Simple and Efficient Email Marketing Tool

Reviewed a year ago
Pros

ReachMail offers a simple method for reaching out contacts and has a good analytics system that allows as to track and determine who is interested in what content and who engaged. The availability of templates and user-friendly functionalities enabled my colleagues who has no programming background to create excellent communication materials.

Cons

Text and Space formatting can still be improved as sometimes I have issues editing them.

MK
AvatarImg

Mary K.

Law Practice, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

My experience with working with ReachMail

Reviewed 4 years ago

[SENSITIVE CONTENT HIDDEN] at ReachMail support is awesome. I am a returning customer and he was so helpful to show me the new template forms and how to do everything. He also gave me some great marketing tips. I am not super computer literate and working with ReachMail I have no worries- they are always there to support you.

Pros

There are shortcuts to producing newsletters like using the duplicate button if just want to just change some content for a new email. Just need to call them with any questions and support is extremely competent and friendly.

Cons

Nothing just need to spend a little time to learn

LL
AvatarImg

Lyn L.

Design, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Professional and impressive service.

Reviewed 2 years ago

I have been very happy using this software, it has helped our business to grow. They have been very helpful with anything that I have needed help with. Nothing is too much trouble. The software is easy to use, and I love the end result as it looks very professional. The additional information, and the videos included are very useful. The campaign reports have also been very helpful. I really appreciate everything about this software and the staff.

Pros

This software is easy and quick to use, and if there is anything you are not sure about, there are tutorials provided and also help from the support team who are very helpful and friendly. This program is vital for our small business, and has helped us to grow our business from scratch. I found the prompts at the top helpful, would love to see more.

Cons

I have yet to try all the features in this software, mainly as there is not enough hours in the day to do this, maybe a few more videos, to save me time to learn more features. I would love to find time to use more features that are available.

DM
AvatarImg

David M.

Leisure, Travel & Tourism, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Easy to use, Great customer support!

Reviewed 6 years ago

I use ReachMail to streamline the process of sending out bulk emails to the membership of a large non profit organization. It provides all the tools I need to create bulk mailings and manage my mail list. I am not a communication specialist, but have been successful thanks to the great built in help system and tutorials that ReachMail provides. When I needed more help I reached out to ReachMail customer...

Pros

The intuitive organization of the website. Large selection of 'getting started' videos. Extensive built in help system. First class live phone customer support.

Cons

It seems redundant to require both an account key and username when signing in and providing your password.

MC
AvatarImg

Mark C.

Entertainment, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best value for email marketing

Reviewed 2 years ago

Just excellent, amazing customer service. They are always there to answer any questions.

Pros

The detailed and complete reports on campaigns.

Cons

I wish the templates were more intuitive like WORD.

Vendor response

Thank you so much for the review.

LM
AvatarImg

LARRY M.

Computer Networking, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great product

Reviewed 5 years ago

I have been able to reach specific customers depending on their languages and markets they are in with ease. Reachmail has been very helpful in allowing me to provide important information on new lines o products in a timely manner and with very little effort.

Pros

Ease of use Import tools Scheduling Personalized email blasts with name and company

Cons

I have not found anything I don't like, it takes a little time to get used to, but is worthy.

AW
AvatarImg

Alison W.

Biotechnology, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Love the customer support

Reviewed 4 years ago

I LOVE the tech support that is offered - they always are available and explain in detail what I need, they also spend a lot of time making sure I understand. They are the best part of Reachmail, in my opinion.

Pros

I love the new ease of creating templates and eblast from the blocks, gallery, etc.

Cons

I wish it was easier to manipulate image sizes.

BS
AvatarImg

Bob S.

Leisure, Travel & Tourism, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Happy to work with ReachMail

Reviewed 5 years ago

Keeps me in front of my customers with affordable email, link checking, professional looking emails.

Pros

Love the price, the ease of use, the website support, the ability to format things for our particular business.

Cons

Occasionally I get hung up with the html and templates. I'm either not smart enough, or I know just enough to get myself into a box.