Real Magnet Pricing, Features, Reviews & Comparison of Alternatives

Real Magnet

Cloud-based email & cross-channel marketing automation

4.54/5 (41 reviews)

Real Magnet overview

Real Magnet is a cloud-based marketing automation solution that supports cross-channel campaigns with intelligent features and flexible customization. From industry-specific campaign templates with pre-loaded campaign logic, marketers can launch automated email and social marketing programs in a matter of minutes. The workflow builder extends these capabilities by enabling automated campaign creation from scratch, or users can import template elements in which triggers, actions, rules, conditions and segments can be tweaked. Email marketing tools allow users to manage mailing lists and design professional-looking and attractive messages.

Real Magnet boasts an integrated advanced content editor, supporting message creation with drag-and-drop widget-based tools, customizable templates, and in-line image editing. Users can ensure that content adheres to strict spam compliance laws, and identify any possible delivery problems before sending. Messages are also optimized for mobile responsiveness so campaigns can successfully target all devices, while integrations with social media channels and connectivity to customer relationship management (CRM) and additional member systems (AMS) extends the software’s reach. Additional key feature areas include inbound marketing, event management modules, survey management, and comprehensive reporting options.


Starting from
Pricing options
Value for money
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Business size



United States, Canada

Supported languages

Real Magnet screenshot: Visualizations like the campaign funnel make it easy to establish campaign performance within a snapshotReal Magnet Marketing AutomationReal Magnet screenshot: View breakdowns on factors like daily engagement, showing click and open ratesReal Magnet screenshot: Website visitor tracking shows which sections of a site are being found, and those areas that need help being promotedReal Magnet screenshot: The advanced email editor allows users to create messages by dragging and dropping content blocksReal Magnet screenshot: From the dashboard feed component, users can post content to social accounts, monitor what people are tweeting and posting about, and measure follower engagementReal Magnet screenshot: Responsive design templates ensure that content is optimized for PC, tablet, and mobile devicesReal Magnet screenshot: Cross-channel analytics capabilities provide a full overview of campaign peformance, with over 60 standard reports availableReal Magnet screenshot: The intuitive workflow builder allows highly customized, automated marketing campaigns to be created from scratchReal Magnet screenshot: Inbound marketing can also be supported by creating branded landing pages from a collection of templates3 Steps to Maximize Email Marketing

Real Magnet reviews

Value for money
Ease of use
Customer support
Kimberly Shoop Granados, CAE

Real Magnet makes messaging possible

Used daily for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)Ease to use. New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time

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Tom Moran

Real Magnet has been a key part of our marketing efforts for 10+ years. The support team is great!

Used daily for 2+ years
Reviewed 2017-07-18
Review Source: Capterra

The support team is top notch and they are always able to assist me in whatever challenges that I run into. The staff is very knowledgeable and easy to communicate with. I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.

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Andrea Erbeck

Easy to use with great support when needed

Reviewed 2016-01-21
Review Source: Capterra

PROS: 1) Support: The support team is fantastic. Regardless if we need help customizing a process, figuring out why an email template isn't rendering correctly, or need tips to increase our deliverability - the Real Magnet team has always come through and exceeded our expectations. 2) Ease of Use: With their new editor, Real Magnet has made creating professional looking email templates a snap for pretty much anyone - no html or css knowledge required. 3) Marketing Automation: The marketing automation does a great job to help anyone get started setting up simple email campaigns. Now diagrams or process flows needed. In fact, for the most common types of campaigns (birthday, new user, lead scoring) Real Magnet already did all the work and you just plug in your lists and email templates. CONS 1) Integration: Real Magnet doesn't have an integration with NetSuite or some of the conference systems we use. They do have an API and a great support team, so if you have the staff to develop a data feed this might not be an issue for you. 2) Not a list management system: With the great options that the Email Automation opens up, it would be nice to have more options to query the database and create dynamic groups based on recipient criteria.

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My Higher Logic Experience

Used daily for 1-2 years
Reviewed 2018-11-08
Review Source: Capterra

My overall experience is very good and what is best about Higher Logic is the support you get from their team.Easy to use and intuitive. You can make effective eblasts in very little time.

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Lauren Jonas

Rumor Has It... Real Magnet

Reviewed 2016-02-03
Review Source: Capterra

As a DC association insider, I hear all the rumors about Real Magnet. Having been their (very happy) client for several years, I am uniquely positioned to set the record straight. So, here are the answers to your burning questions. Q. Are there really zombie spam trapper bots who will devour your online reputation? A. TRUE. There are. And Real Magnet (RM) will slay them for you. Q. Is it true that RM employees never sleep? A. Hard to say. They answer the phone whenever I call, so I'm inclined to believe this one. Q. Will there be a tribute to RM at this year's Super Bowl? A. False. That honor goes to David Bowie, but you may hear his music if you sign up for RMUG 2016! Q. Are Canadians really different from the rest of us? A. TRUE. And if you don't know how, you better ask RM before you send out any big mailings. Q. Is RM idiot-proof? A. True... I've tested this personally. Q. Do you need to stay up nights worrying about deliverability issues? A. FALSE. Let the non-sleeping RM employees do that for you! Q. Is Catherine Curtin a direct descendant of Jesus Christ? A. Cannot confirm or deny, but she has saved me more than once!

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Real Magnet pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Email Marketing (Essentials): $200.00 per month
Marketing Automation (Pro): $775.00 per month
Marketing Automation (Enterprise): $1,350.00 per month

Real Magnet features

Customizable Templates
Drag & Drop Interface
Reporting & Statistics
Social Media Integration

A/B Testing (155 other apps)
Activity Dashboard (234 other apps)
Campaign Analysis (204 other apps)
Campaign Management (200 other apps)
Content Management (194 other apps)
Customizable Branding (195 other apps)
Data Import/Export (158 other apps)
Engagement Analytics (186 other apps)
Multi-Channel Marketing (165 other apps)
Real Time Analytics (163 other apps)
Real Time Data (151 other apps)
Social Network Marketing (148 other apps)
Tagging (148 other apps)
Third Party Integration (232 other apps)

Additional information for Real Magnet

Key features of Real Magnet

  • Multi-variate testing
  • Drip campaigns
  • Behavior-driven rules
  • Multiple accounts management
  • Post scheduling
  • Analytics
  • Customer targeting
  • Setup auto-response messages
  • Track email bounces
  • Canadian anti-spam law compliance
  • Website click-through tracking
  • Record marketing contacts
  • Manage drip email campaigns
  • Send emails upon events
  • Define mailing frequency limits
  • Setup and manage mailing lists
  • Manage newsletter mailing
  • Anti-spam compliance
  • Capture email subscriptions
  • Unsubscription logging
  • Capture feedback via marketing surveys
  • Marketing message templates
  • Widget-based email editor
  • Integrated social media feeds
  • Over 60 standard reports
  • Drag and drop content editor
  • Create custom landing pages
  • Integration with leading CRMs
  • Score recipient interactions
  • In-line image editing
View All Features


Real Magnet's cloud-based marketing automation tools allow campaigns to be launched quickly from customizable workflow templates.
Email marketing tools include a drag-and-drop message editor that blends widget-based creation with customizable, mobile responsive email templates.
Users can monitor follower engagement through social media feeds, while inbound marketing features support form and landing page creation, SEO optimization, website tracking and more.
Survey management tools include an intuitive survey builder for launching satisfaction and evaluation surveys, registration forms, and interactive polls.
Reporting and analytics capabilities provide infographic overviews of campaign performance, with over 60 standard, exportable reports available.