Real Magnet Features

Real Magnet

Cloud-based email & cross-channel marketing automation

4.52/5 (48 reviews)

Real Magnet Feature Summary

  • Multi-variate testing
  • Drip campaigns
  • Behavior-driven rules
  • Multiple accounts management
  • Post scheduling
  • Analytics
  • Customer targeting
  • Setup auto-response messages
  • Track email bounces
  • Canadian anti-spam law compliance
  • Website click-through tracking
  • Record marketing contacts
  • Manage drip email campaigns
  • Send emails upon events
  • Define mailing frequency limits
  • Setup and manage mailing lists
  • Manage newsletter mailing
  • Anti-spam compliance
  • Capture email subscriptions
  • Unsubscription logging
  • Capture feedback via marketing surveys
  • Marketing message templates
  • Widget-based email editor
  • Integrated social media feeds
  • Over 60 standard reports
  • Drag and drop content editor
  • Create custom landing pages
  • Integration with leading CRMs
  • Score recipient interactions
  • In-line image editing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (244 other apps)
Campaign Management (278 other apps)
Content Management (238 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (206 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (172 other apps)
Third Party Integration (278 other apps)

Competitor Feature Comparison

Real Magnet Feature Reviews

25 reviewers had the following to say about Real Magnet's features:

Kimberly Shoop Granados, CAE

Real Magnet makes messaging possible

2018-11-07

We've been using Real Magnet for years.

Pros

New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time

Cons

Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dexter Steis

Customer for 12+ years

2016-02-03

We are now in the process of setting up a site popover will drop visitors' emails directly into a Marketing Automation drip campaign.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Andrea Erbeck

Easy to use with great support when needed

2016-01-21

They do have an API and a great support team, so if you have the staff to develop a data feed this might not be an issue for you. 2) Not a list management system: With the great options that the Email Automation opens up, it would be nice to have more options to query the database and create dynamic groups based on recipient criteria.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Joe Winterkorn

Strategic Account Manager's make all the difference

2016-02-09

In addition to standard one-time emails addressed to your contacts list, you can choose from several types of advanced email campaigns, including marketing automation, RSS emails, and A/B split tests. With Real Magnet you can get access to a great assistance program that pairs you with an email marketing expert to help you take full advantage of your marketing opportunities.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Sharon Leeds

A wonderful MA platform

2019-08-06

using Higher Logic and MA, we have reduced staff time tremendously by having a reliable way to automate our marketing messages.

Pros

There is a bit of a learning curve but once you've learned the system, it is easy to setup and launch MA campaigns.

Cons

I wish there was a time zone feature so you could setup your campaigns to be received at a certain time for everyone, regardless of time zone.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom Moran

Real Magnet has been a key part of our marketing efforts for 10+ years. The support team is great!

2017-07-18

Pros

I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nathan Pilbrow

2 years using Real Magnet and looking forward to more!

2016-01-21

We decided to switch to Real Magnet about 2 years ago, because it worked with our current website architecture and content management system.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Suzie Thompson

Great email marketing product

2019-11-19

This is a good product, but I need to learn more about how to use the product to the fullest extent.

Pros

It is very intuitive and easy to use. Emails are easy to create and keep track of.

Cons

I am intimidated by the marketing automation stuff.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Dave Rahmoeller

Excellent Platform, Excellent Support

2016-03-30

Further, RM's template creation tools, database integrations, and array of reporting options have provided great value.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Charlie Clunk

Real Magnet Review

2019-11-19

Pros

I love the analytical portion of Real Magnet

Cons

I have not used the product enough to have any serious complaints yet

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom Abbott

The Real Magnet platform works very well for our needs and they're great people too.

2016-01-22

We use the social media component for twitter posts.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

Realmagnet is presented as this great thing, but there are many restrictions for money

2018-04-18

If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

Pros

We use this software mainly because it is the only one we've found that integrates with iMIS.

Cons

its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Nonprofit Organization Management company, 11-50 employees)

Great Email Platform

2018-11-07

Pros

Easy to use and create nice email campaigns

Cons

Sometime what you see is not what you get when creating an email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Law Practice company, 11-50 employees)

My Higher Logic Experience

2018-11-07

Pros

The marketing automation tools are very helpful

Cons

There could be a bit better ease of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jackie Allder

Easy-to-use email marketing program

2016-02-03

We can create templates that can be reused as needed, saving us valuable time, and we have the flexibility to design one-of-a-kind emails should we need to do so.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 51-200 employees)

Real Magnet Review

2018-11-07

Pros

Easy to learn the different components, I was able to use very quickly after logging in.

Cons

- Lacking in capabilities compared to other platforms, such as salesforce marketing cloud, act-on, eloqua. - not the best experience with customer support

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott Lavick

Overall I like the product and the customer service has always been great.

2016-01-20

The integration with Personify is great. Marketing Automation has been a fantastic feature and has the potential to really make our marketing easier and more trackable.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jed Heneberry

Email marketing with netforum integration

2016-01-22

Our association has been using Real Magnet for years due to its ease of managing multiple lists and fluid integration with our netForum AMS.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Connie Schin

Excellet solution for our 74k + association

2016-02-02

I evaluated Real Magnet's product "MagnetMail" against several other solutions a few years ago and initially liked them best for their ease of use.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jason Beal

Get Real and Partner with Real Magnet

2016-01-25

Their email platform helped our organization expand our reach with our members and customers and their foray into Marketing Automation has completely streamlined how we deliver emails to our members, saving us an incredible amount of time and delivering most importantly the data we need to determine campaign success.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Lauren Jonas

Real Magnet will spoil you for all other software companies... and for all other vendors

2016-02-02

But what really makes the difference is that they respond in real time, always have the answers or find them right away, and are always upbeat.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Scott Lane

Exceptional Service and Expertise

2016-01-22

Real Magnet blends simplicity with, industry leading expertise, exceptional service, and reliability.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Sahil Kapadia

Real Magnet is a platform and a company that goes above and beyond our needs

2016-02-03

The folks at Real Magnet are true professionals.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
chris mccarthy

Easy and Flexible

2019-11-19

Pros

Adaptability in creating campaigns to suit needs of our communication efforts.

Cons

Editor is getting a little dated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
JD Diamond

Up Your Marketing Game with Higher Logic

2019-03-22

I love that Marketing Automation Ent allows you to customize e-mails based on different criteria.

Pros

In addition, they have in person training sessions and an annual conference in the National Harbor to further your mastery of the marketing automation software.

Cons

Ideally, we would be able to sign up and start using the software within a matter of weeks rather than a matter of months.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more