Most popular features of all Marketing apps
Email automation is at the Rejoiner’s core, informing many of the other key features of present within the advanced targeting and marketing platform. Automated emails can be sent out at regular intervals after triggering events occur, the most common of which are cart abandonment emails.
Setup your first campaign by selecting the time schedule for your email sequence. (For example, you might want an email to go out automatically 30 minutes after a visitor has left your website.) Rejoiner’s automation campaigns work on their own, so you won’t have to click “Send” or customize your emails each time they go out. An in-house design and HTML team helps you create and launch every email campaign for you.
The best email marketing campaigns are never truly finished. With optimization and analytics, eCommerce brands can continue refining their messaging and marketing tactics in order to get the best results.
To uncover how your automated emails are performing, visit the Rejoiner dashboard page. You’ll see how cart abandonment emails are impacting your website, how your campaign emails are performing, and how much actual revenue is being generated by each campaign. If you notice lower-than-average email open rates, that could be a sign that it’s time to change up your marketing pitch.
Segmentation can be used to target selected customer groups with relevant messages. Segmented groups typically share certain traits or characteristics, such as customers who abandoned their carts before completing their purchases or customers who fit certain demographic characteristics.
Create as many segments as you need, choosing a name and a set of filters for each new segment. Your segments will be structured as a CND formula, with a segment, clause, and filter. Filter your segments based on cart items, cart data, customers, events, lists, or email engagement. Once your segments have been setup, you’ll be able to send automated email messages to customers based on the items they have left in their carts or based on the types of emails they’ve opened in the past.
Using Rejoiner’s Campaign Editor, eCommerce brands can setup, schedule, test, and manage their automated email campaigns. A/B testing plays an important role in creating and optimizing email marketing campaigns. Using multiple test types, like 50/50 splits and hold outs, brands are able to determine which types of content and messaging their customers are responding to and which messages are most likely to end up in the trash.
A/B testing helps you see how small changes in your messaging or targeting impact key metrics, such as open rates, click-through rates, conversion rates, and revenue per email. Define your own sample size and type out a short description of the test you’re running. For example, you might want to test different subject lines to see what customers are responding to, and then measure those results based on your own pre-determined goals. You can see the results from your Email Campaign Manager.
3 reviewers had the following to say about Rejoiner's features:
Their simple and flexible integration options made it easy to get started, and the A/B testing capabilities allow us to improve performance over time.
One of the key differences between Rejoiner and the other providers we evaluated is the team. They get that the application's value comes from it's ability to help you grow you business. The growth comes from the fusion of people and technology. Other's talk a big game in that area, but Rejoiner actually delivers on it.
Time used: 1-2 years
About a year ago we were looking for a company to help us with cart abandonment. We knew that this was going to be a key in helping us with recovering lost revenue. So we tried a few companies that offered free trials and found some success, then we found Rejoiner. Mike took the time to go over with us Rejoiners strategic difference in detail. He also provided accurate numbers as what we should expect for different campaigns. These numbers allowed us to make a calculated decision to see if working with them made sense to our profit and loss. They did not offer a free trial as the other companies did, however we concluded they really understood the planning of recuperating lost revenue much more in depth than they other companies we had worked with. One of the first things they helped us with is understanding when is the best time to reach the customer in every phase of the purchase (pre, post and win backs). To do this they meticulously went through 2 years worth of previous data and helped us determine critical information about our customer. They also took the time to give us proven methods on our site to help convert first time buyers, which is well beyond the scope of what we pay them for. Fast forward 8 months later and I can tell you that we are so glad we choose them. They have demonstrated on many occasions that they are willing to do what it takes to help us succeed. Often we have felt that they treat us like its their own company, something that is all but lost with any type of consultant these days. They monitor our campaigns and have made suggestions that resulted in a great increase to our ROI. Eddie is an expert in Ecommerce and having his expertise has been an invaluable asset to our success. I can say with certainty that we would not be where we are today without the help from Rejoiner. We highly recommend them for there expertise in eCommerce and understanding the entire customer life cycle.
-Onsite design team to cover every step of the process
-Our initial email mock ups had a few errors that took longer that I would like to get fixed. -Paypal plugin had a few minor issues with tracking that also took a week or so to get fixed.
Time used: 6-12 months
They even sent us reports and revised campaigns without us asking, saying they were not performing well enough to their standards.