Robly Features

Robly

Mobile-ready email marketing automation with smart features

4.56/5 (407 reviews)

Robly Feature Summary

  • Multi-variant testing
  • Drip campaigns
  • Behavior driven rules
  • OpenGen email technology
  • Subscriber database
  • Template image library
  • Subscriber exit incentives
  • Optimized for mobile
  • Template-based email
  • Device-specific reporting
  • Mailing list management
  • A/B campaign testing
  • Mobile optimized templates
  • Robly A.I. for email scheduling
  • Integrated email editor
  • Event triggered email
  • Newsletter management
  • Click-through tracking
  • Bounce tracking
  • Device-specific reporting
  • Device type feedback
  • CAN SPAM compliance
  • Subscribe / unsubscribe
  • Subscriber management

Competitor Feature Comparison

A/B Testing
API
Access Control
Auto-Responders
Bulk Send
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Image Library
Incentive Programs
Mailing List Management
Mobile Integration
Newsletter Management
Reporting & Statistics
Scheduled Reporting
Subscription Management
Template Management
Unsubscribe Database
WYSIWYG Editor
Widgets
Visit WebsiteCompare App
A/B Testing
API
Access Control
Auto-Responders
Bulk Send
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Image Library
Incentive Programs
Mailing List Management
Mobile Integration
Newsletter Management
Reporting & Statistics
Scheduled Reporting
Subscription Management
Template Management
Unsubscribe Database
WYSIWYG Editor
Widgets
Visit WebsiteCompare App
A/B Testing
API
Access Control
Auto-Responders
Bulk Send
CAN SPAM Compliance
Campaign Analysis
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Custom Fields
Custom Forms
Customer Segmentation
Customizable Templates
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Templates
Email Tracking
Image Library
Incentive Programs
Mailing List Management
Mobile Integration
Newsletter Management
Reporting & Statistics
Scheduled Reporting
Subscription Management
Template Management
Unsubscribe Database
WYSIWYG Editor
Widgets
Visit WebsiteCompare App

Robly Feature Reviews

25 reviewers had the following to say about Robly's features:

Sweta Chauhan

Verified Reviewer

Glad to switch over to Robly from Campaign monitor

2018-09-04

Pros

The automation of the email was really helpful, A/B testing and the campaign monitoring, analytics reports were great tool in email marketing. would recommend robly as it is easy to use, good templates.

Cons

limited templates limitation on adding video content if they can add more templates and make customization easy for the user that would be great .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Alberto Cremonese

Quite a good system for email management

2019-01-26

Pros

Robly has good quality for templates and great features, from a/b testing to retargeting, better priced than many competitors

Cons

We had some issues with the design alignment for mobile campaigns

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stella Kovaleva

Robly is great email campaign software

2018-05-24

Pros

It has a best widget tool which allows you to collect and grow your email database for different websites, especially for Facebook. Drag and Drop feature makes everything easier.

Cons

Sometimes it is so difficult to edit campaigns and sometimes it shows error when you are sending mass emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Melissa Baker

A good email marketing service

2019-10-12

Overall a good experience, it helps to manage well your email marketing campaigns

Pros

Robly allows to create quite easily marketing campaigns and to perform A/B testing. The analytics related to the campaigns are quite good

Cons

There are no major issues. Sometimes the app crashed unexpectedly. I don't think there is anything else they could improve

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Rylee

I love using Robly for Email Campain Marketing!

2019-05-19

I really enjoyed Robly in a past job I had, and I am in the process of implementing it in my new work please because I liked it so much.

Pros

The analytics that come with each email campaign sent out.

Cons

I often wished that I could customize preset templates more.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nikhil Wadhwani

Email Marketing Simplified

2019-12-29

1) The email marketing that can be used here is much better than all of its competitiors

Pros

1) Easy campaigns and report generation with leads that can easily have auto-responder. 2) Discounts can be seen much better than all the other

Cons

1) Templates can have a bit more email based templates with better discounts and also pricing can be reduced easily

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Erik Ryen

Head and Shoulders Above the Rest!

2016-11-23

Their RoblyAI and OpenGen features have improved our open rates and engagement dramatically.

Pros

Very intuitive design interface.

Cons

The only feature I would like to see in the future is a quicker way to "copy or clone" a previous email right on the main campaigns view.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10

Recommendations to others considering Robly

Great software!

Source: Capterra
Helpful?   Yes   No
Read more
Paula Rodriguez

Robly in spite of a malfunction in phones, works well on desktop.

2018-04-18

Pros

The best thing that Robly has is that you can connect with the social network Facebook, this has been a very good implementation because you can also automatically send information about any campaign, to colleagues who have added to your social network.

Cons

It has a malfunction to create campaigns from mobile devices, since it does not allow a campaign with a good design and it must have very little information for the client.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Telecommunications company, 51-200 employees)

Power packed Email Marketing system

2018-10-18

Robly's statistics on marketing campaigns has been a huge benefit to my organization.

Pros

It has an interesting interface and it helps in delivering really creative marketing campaigns.

Cons

The mail editor space is not very interactive and requires practice to understand and work accordingly. Also the tough part is when Robly blocks your account if too many emails get bounced. So in this scenario, I have to keep my database updated else my account will unnecessarily get blocked.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeffrey Allen

Email Marketing Made Easy

2018-10-17

Although a little feature-shy, Robly offers plenty of tools and options to keep our marketing campaigns efficient and effective.

Pros

I especially love how automated everything is while still giving me full control of our campaigns. And it's easy to use.

Cons

Sure it's a little bare-bones compared to other platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Easy email automation for creating and tracking campaigns.

2018-04-11

Pros

Simple to add Target lists and manage campaigns results.

Cons

Comparing all campaigns vs similar campaign segments requires additional filters.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mattia Bruno

Good tool to manage email campaigns

2019-03-28

Pros

The reporting features are really nice and help to have a good understanding of the campaigns performance at a glance

Cons

The only thing I would add is additional templates

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Yuliya Novikova

Robly Review

2016-09-30

It is easy to create a campaign and edit it to your liking.

Pros

It is quick and easy to create a campaign from a template.

Cons

Sometimes the format gets messed up when I edit some of the content and it looks different in the actual email which can be frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Transportation/Trucking/Railroad company, 501-1000 employees)

Robly experience

2018-12-14

Pros

Robly gives you the ability to test content and not just subject lines.

Cons

If you're trying to visually tweak the templates beyond their current present, you're going to have a difficult time.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Heath Hamilton

Improve your email automation and grow your list of subscribers

2019-08-09

Used as a trial alongside Convertful to help our email campaigns.

Pros

It's a great way to sort of A/B split test your emails and also ensure you can appeal to various types of people and drive click-though rates.

Cons

It maybe doesn't have as many features as some other tools i have used, but the whole point of us trying Robly is to just increase subscribers and email engagement in the most simple way possible.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Barbara Strother

Cost Effective Email Marketing

2020-10-19

We have had a lot of success reaching different audiences.

Pros

Favorite features include: contacts are very easy to upload, OpenGen feature and the campaign overviews and analytics.

Cons

There is a nice selection of templates to use for design.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Georg C. LaBonte

Modern and Beginner Friendly

2019-01-28

Does require a little know how, to break out of their drag/drop, but overall, Robly is a great place to start.

Pros

Many drag and drop options and templates to get your wheels spinning, and unique tools (at the time), such as having an email archive browsable on the web, auto-posting to facebook/twitter, auto-resending to non-openers. A/B email testing.

Cons

For instance, Robly does a great job at providing many if/else statements for various email clients, so the drag and drop elements look great in most clients, however, if you need something more advanced, or need to drop a large table of data into something, you lose all that, and your email will not display correctly in email clients unless you are able to re-create all those if/else client code variations, which is a nightmare!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ralph Lockhart

So far so good

2016-11-14

OpenGen is very cool, but it makes the analytics a little more complicated.

Pros

Mobile optimized templates, Open Gen, Incredibly easy to switch from Constant Contact

Cons

OpenGen makes reporting a little more complicated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas Leeds

Really easy to use and nice interface

2018-05-04

Pros

The interface is the best part of this marketing tool, everything is so simple taking you through the process of starting a campaign step by step.

Cons

The visibility in reporting could be a little more informative for the AI part of the software, sometimes feel a little in the dark.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alan Joseph

Verified Reviewer

Flexible cloud-based email marketing and automation system.

2018-08-15

Pros

You can import contacts from constant contact, or through excel lists.

Cons

It is a very tough and time-consuming process to edit campaigns.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian Masserman

Verified Reviewer

Great service and really easy to use!

2017-11-29

Pros

The campaign is simple and I can easily add numerous campaigns too.

Cons

I like to see more templates for photographers particularly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Andrea Rundell

Verified Reviewer

Low-stress email marketing

2018-04-12

Pros

Each time we send out a campaign, being able to use the plug-and-play campaign builder allows us to focus on the content of the campaign, not the format.

Cons

There is more information that is or could be collected about my campaigns that I could make use of, but am unsure of how to start.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Media Consultant (Marketing and Advertising company, 51-200 employees)
Verified Reviewer

Easy to learn, easy to use, good features and tools

2018-10-04

Pros

Its ease of use is by far and away the best thing about Robly. The templates are easy to set up and customize, all of the settings are easy to find and implement, and distribution is easy to track.

Cons

I haven't figure out how best to do a drip campaign, but that isn't necessarily robly's fault and more mine - however, having an option to plan out different types of campaigns would be nice, or being able to group related campaigns maybe by creating a Campaign Group folder or something like that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

It really works for everyone!

2018-06-14

Pros

You have a very nice software, easy to use with different lists, templates, reports and you can even link it to google analytics!

Cons

Video stinks, you have to wait a lot of time to plug into the layouts and you have a limited amount of media to add

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
TYLER BLACQUIERE

Unique!

2019-11-11

At the end of the day, the proof is in the stats, and I've seen better opens and engagements when sending with Robly than I have with other comparable email systems!

Pros

I've used a lot of mail management softwares over the years, and this is the first I've encountered with a feature like the OpenGen tech used by Robly.

Cons

It just takes a lot more work to get an email looking as nice as I can, in less time, in Mailchimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more