Robly Features

I originally chose Robly in 2016 because its campaign editor was more WYSIWYG than MailChimp or ConstantContact, both of which had anomalies show up after you had created a piece that were difficult to resolve. They have recently redesigned their UI, which took some getting used to, but the service still has excellent HTML fidelity and usability. The "OpenGen" function was the first I saw on the market. It allows you to automatically resend a piece to just the contacts who did not open the original. I enable OpenGen for every campaign, and always pick up a couple new leads.

Setting up Branding with Robly was a little challenging with two different vendors for email and website. They have also recently become MUCH more stringent in email addresses that they will accept. They pretty much require you to run addresses through a verification service like NeverBounce, and will disqualify addresses that the service marks as "accept all" (vs Valid) EVEN if you know from correspondence that it is a valid email address.

Cheaper and simple. Years ago when we started they didn't have a lot of bells and whistles. You can tell they've done a ton of developing since and are growing.

Lesser known means not as many integrations with other software. You will always find people working with mailchimp or constant contact but rarely would find these guys on the list.

We have multiple users with varying degrees of experience and ability to work with software, and all were able to pick up on Robly very quickly. As a non-profit organization, the price couldn't be beat and the platform is much more stable than others we've used. It doesn't crash and WYSISWYG. The analytics are superb and Robly's Open Gen & AI features have seriously reduced the number of unsubscribes for us. Best of all, their customer service is truly superb with immediate responses via online chat. For users comfortable with online platforms, there is a lot of customization available.

Robly does not provide the ability to create set color palettes, which means users have to manually enter every color code in each element of every email. That really slows things down and results in less consistency in the look of email blasts as users enter their own color schemes, instead of being able to draw from a palette template. Robly has a very limited selection of ready made mobile responsive templates, but there is plenty of functionality to create your own. The other "missing feature" is the ability to create multiple user IDs. Everyone uses the same login and there's no way to tell who worked on what campaign.

We migrated to Robly because it was far less expensive than other leading mass email providers at the time, and because the the user interface was modern, responsive and easy to make brilliant looking emails. Many drag and drop options and templates to get your wheels spinning, and unique tools (at the time), such as having an email archive browsable on the web, auto-posting to facebook/twitter, auto-resending to non-openers. A/B email testing. Customer support was very responsive, as we joined them early in their creation, we found several bugs that were fixed relatively quickly.

Not a fault of this software, but changes to Facebook API has caused the auto-facebook posting to be completely useless. Also, their complex code, which works great with drag and drop, is difficult to complete/fix for various email clients, and makes custom HTML sections relatively a wild west. For instance, Robly does a great job at providing many if/else statements for various email clients, so the...

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Mass sending emails is highly effective with Robly for the development of my marketing campaign. The templates on this platform are wonderful for the design of my emails because they offer a professional identity that my customers appreciate to interact with my company and products. At first it requires patience to learn how to use it but it's really easy to handle. Robly's paid plans are cheap and we never had a problem acquiring them.

Customer support leaves a lot to be desired. Sometimes I have not been able to communicate and I am deserved the doubts. Another point is that Robly's logo conveys a childish message. However it is an attractive software in its functions.

Originally, we were attracted to the price, which was half the price of what we had been paying. My organization has really come to enjoy Robly and how easy it is to us. Favorite features include: contacts are very easy to upload, OpenGen feature and the campaign overviews and analytics.

There is a nice selection of templates to use for design. Sometimes, I find the design options a little confusing. It take a bit of trial and error as you get used to using the software. Additionally, fonts and spacing do not always look the same in the email as they did in the design screen.

I love that we can send emails to specific lists of people. I love the branded emails that have our colors imprinted, our logo displayed, and pictures from our website! I really enjoy the data capturing and the brilliance of the re-sending software. The fact that they can send emails at time that people are most likely to open emails, specific to that individual, is sheer genius.

Because I use Bitly, seeing which links are clicked in the emails can be difficult. I wish it would display the word that was hyperlinked as well as the link itself and allow me to click on it so I can go to the site and verify. I also would like to be able to expand the size of pictures using a dragging feature in the corners of the picture rather than manually editing it. Manually editing makes it difficult to get pictures on the same line if they're of different dimensions.

It's stable, not glitchy. It sometimes shows up differently on different platforms, such as Windows and Mac, but overall, it's more consistent than others. It's easy to learn. It has great analytics capability.

If you have to follow certain style guidelines with fonts, color, spacing, etc., it's a bit more labor intensive because you can't create a palette to work from. You have to input hex codes and work with the built-in formatting. In some cases, you can access the code to make changes, but that takes a skill level most of our users don't have.

Compared to competitors, the interface is much easier to use. I feel that the templates they provide give great options and I believe for a small fee they will design a custom template for your organization/business which is totally worth it. The OpenGen feature is pretty unique and haven't seen anything like it on other e-marketing programs. It allows you to re-send the same email (even with a new subject line) to those that did not open it the first time. It greatly increases open rates and click-through rate. Overall it is much more flexible and easy to use and drag and drop text and images. They have a great widget too to collect and grow your email database for Facebook and website.

It doesn't (at least at this point) have the ability to auto-send messages on birthdays, anniversaries, etc.

Ease of Use Beautiful Templates Great Customer Service Easily Accessible Metrics Ability to Segment AI and Open Gen Functionality

No Event Functionality

Robly is easy to use and the emails always look clean. User management is easy and the OpenGen gets a better open rate on the most important messaging.

It would be better if Robly's user management could integrate with other software platforms. We use a WordPress website and CiviCRM, neither of which seem to have customized options for Robly. Billing notifications have been spotty. I added our Director of Finance to automatically receive billing notifications, and it worked for 6 months, but suddenly stopped.

The most lucrative characteristics of Robly and those that can be more profit, would be the automatic configuration that Robly has to control the traffic that may be with respect to subscriptions, it is quite nice that this option exists to leave in automatic period all the configuration of the advertising campaign.

I have no complaints from Robly, the truth is that it has been a software that has behaved to measure and has achieved excellent innovations at the structural level and at the business level, in this way I think that Robly is very well designed to achieve clear objectives and obtain results both short and long term.

I feel Robly is much easier tool to use with drag and drop, list features, contact building, branding, and the chat support is amazing.

I feel the reporting could have more data on individual lists vs grouping contacts and lists together. I have separate brands and lists that I need to report on.

The elegant, flexible and user-friendly graphical interface helps you use the application without much of technical knowledge. You can send newsletters and check the open rates of messages or emails. They provide a lot of custom templates, and you can access and edit them via tablet, phone or desktop PCs. If you face any operational or design issues, you can connect to the customer service team who...

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It is difficult to create color palettes. The application is quite expensive. It is a very tough and time-consuming process to edit campaigns.

What I like most about Robly is that it comes with an artificial intelligence that automatically determines and sends its email marketing campaigns to its target users and prospects at the right time.

The function called Robly AI, responsible for showing the history and progress of an advertising campaign, and sending emails at the best time, does not work properly, since it does not always show the correct history.

In my time using Robly it has always done what I needed it to do. There are little tweaks I have asked for because I feel there is a tone of potential to improve the platform. However, it is extremely user-friendly, super presentable, and has an array of templates that help instruct new email marketers. Their team is very responsive and is always there to give me an answer to a problem I'm having.

Not all fonts they provide function on standard email servers which will make your emails look vastly different when they arrive to your clients. There is no mobile editor for email structuring so you are kind of at the will of the layout how it all turns out. This last part is not really a con because no other service offers this that I have found, but I would love it if they would allow overlapping images for logos over backdrops and things of that sort or in general offer a variety of design options that make them stand out from the competition. Regardless of these, I am still very pleased with the service and still recommend them to many of my colleagues in the marketing world.

The interface is exceedingly friendly and easy to adapt. It has a best widget tool which allows you to collect and grow your email database for different websites, especially for Facebook. Drag and Drop feature makes everything easier. Reporting and analytics is helpful. Robly is being used for 1.5 year as a main email marketing application in our company.

Sometimes it is so difficult to edit campaigns and sometimes it shows error when you are sending mass emails. it has the lack of screen-sharing feature. Lack of the mobile version.

Robly is a powerful application that makes it easy to create beautiful newsletters. The tracking and reporting functions are top notch and very helpful. My favorite thing about Robly is the ability to automatically re-send an email a few days later to the recipients that never opened the first one. We experienced a much greater level of customer engagement by doing this.

I have had no negative issues while using Robly.

What I like most about Robly is the automatic way that emails are sent, it is very easy to implement Robly since you only have to carry out the campaign, and the software will do all the work automatically.

I do not like Robly's rates, I think they should decrease them since many people do not have the necessary financing to pay such an expensive membership.

Robly is extremely easy to use. They build you a custom template based on your website design (or other reference material) for FREE! That means that anyone on your team can jump on and send out high quality, branded emails, even if they are not in marketing/design. Also, the other features that we really like are OpenGen and Robly A.I. Both features enable us to grow our list and build engagement among our subscribers. The customer service is amazing and prompt, and live chat makes communication super easy! I highly recommend Robly to any organization!

Nothing! They have continued to make fantastic improvements and are far ahead of other platforms! Keep up the good work!

It makes easy to communicate with our future customers and our existing clients, and it gives us great opportunity to work more effectively about internal and external customers, getting responses is more easy with using Robly. We are using Robly mainly for supply registrations for our groups. It is also useful for sharing new events. It's can be suit perfectly for every company.

Personalization of outgoing emails would be perfect. I would like to see more text font styles and flexible templates and better design to work. Overall interface is friendly, but they never changed its design. And customer support needs some updates.

Responsive templates are important as a large number of our users are on other-than-desktop devices

The responsive templates can get boring and don't always "size up" to the device page. But I think folks are forgiving (at least now) of that.

The analyzes with this application are excellent, and consider reducing the cancellations of our subscribers, this platform is much more stable than others that we have used, it is not blocked and can customize a large amount of data.

Robly does not offer initiation of different sessions, but we must all enter from the same user, nor does it offer the ability to create established palettes, for which each user must configure the email for each element.

How easy it is to add pictures, colors, buttons, etc. to create a visually appealing newsletter or email campaign.

It doesn't offer automation options, this was the biggest down-side for us.