Key Features of Rocket Fuel
- Big Data analysis
- Unique algorithms
- Tailored solutions
- Data scientists for all your questions
- Timely and contextual retargeting
- Multi-channel and multi-device
- Access over 300 exchange sellers
- Access large premium publishers
- 2.7 billion proprietary consumer profiles
- Artificial Intelligence technology
- Cross-channel synchronization
- Deep audience insights
- Identify highly qualified audience
- Direct response & branding campaigns
- Ads in 100+ countries
- Millions of data points
- Real-time bidding on ad impressions
- Continually refine customer model
- Prescriptive targeting
- Audience Accelerators for publishers and networks
Artificial Intelligence technology: Rocket Fuel uses its own artificial intelligence models to learn and optimize campaigns in real-time
Access to over 300 exchange sellers and direct access to large premium publishers.
Over 11 million data points and 2.7 billion proprietary consumer profiles and over 35 3rd party data providers.
Automatic Optimization Technology: Rocket Fuel offers 34 petabyte of bid landscape to offer real-time, intelligent advertising at any point throughout the customer journey and at any scale.
Cross-Channel Synchronization: Publish and pull data from across display, social, mobile, and video.
Deep Audience Insights: Campaign reporting and analytics further help to optimize Rocket Fuel's integrated campaign framework and inform future campaigns.