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Salesforce Marketing Cloud vs Salsify Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Salsify's product experience management (PXM) platform combines PIM and DAM capabilities with a broad ecommerce ecosystem...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1500

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

497

5

4

3

2

1

218

195

61

11

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

4.5

35

5

4

3

2

1

20

13

1

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Pros

Salsify's ability to provide a comprehensive solution that manages our expansive content management volume, with multiple vendors, is impressive.
Insights is helpful, and the customer service team is fairly responsive. Once they do get back to you, they usually have the answer you are looking for which is great.
Salsify has been a great addition in our workflow, and we'd recommend it.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

We were having a horrible time trying to keep up with content demand from dozens of retailers all with different systems.
The experience with this vendor is horrible, they practically disappeared immediately after the sale. I do not recommend it to anyone.
If you type a part number quickly, the site lags, and cannot find the item. I usually edit the URL in the address bar to go directly to the page I'm looking for.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features162
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Audit Trail
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Analytics
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Selling Functionality
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Modeling
  • Data Quality Control
  • Data Recovery
  • Data Visualization
  • Database Publishing
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Master Record Management
  • Merchandising
  • Metadata Management
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Pricing Management
  • Prioritization
  • Product Lifecycle Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Response Management
  • Reviews Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features43
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Audit Trail
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Analytics
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Selling Functionality
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Modeling
  • Data Quality Control
  • Data Recovery
  • Data Visualization
  • Database Publishing
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Master Record Management
  • Merchandising
  • Metadata Management
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Pricing Management
  • Prioritization
  • Product Lifecycle Management
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Response Management
  • Reviews Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations169
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations22
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

KT
AvatarImg

Kaitlin T.

Consumer Goods, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salsify logo

Salsify

great for companies with many SKUs

Reviewed 5 years ago
Pros

this is great for categorizing/classifying many products to allow easy access to information. easy search feature, great for adding images and excess information in on location.

Cons

exporting information in a clear and aesthetically pleasing way to create marketing documents is not always great. formatting is often not correct if you have too much text. We use salsify to hold all our product information and want it to be easily accessible for sales teams to grab documents without having to make updates, but that has not always worked out for us.

MB
AvatarImg

Mike B.

Environmental Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salsify logo

Salsify

Salsify is a well-built, modern platform that has changed the way we bring product info to market

Reviewed 7 years ago
Pros

The product is very easy to use. It's very easy to customize. It helped our organization centralize all of our product information and then take all of that information seamlessly to market

Cons

The product has a ton of untapped potential. Although the support is fantastic (the best of any our organization has worked with to date) there is still some functionality that holds us back from manipulating certain features ourselves, to which we need to contact support to help us out with. The good news is, Salsify is always making updates to their cloud-based software and these issues should be gone relatively soon!