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Salesforce Marketing Cloud vs Sprinklr Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

108000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

481

5

4

3

2

1

209

189

61

11

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

4.2

80

5

4

3

2

1

36

30

11

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.
We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.
I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.
Depending on the social network it is even more limited, as in the case of Linkedin.
  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features161
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Advocate Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Augmented Analytics
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Center Management
  • Call Routing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Communication
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Sales/Marketing
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Gamification
  • Help Desk Management
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Language Detection
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Macros/Templated Responses
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Prospecting Tools
  • Publish Scheduling
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-Time Chat
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Strategic Planning
  • Subscription Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • Transcripts/Chat History
  • Transfers/Routing
  • Trend Analysis
  • User Management
  • Version Control
  • Video Support
  • Virtual Assistant
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management
  • Total features134
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Ad Network Integration
  • Ad hoc Reporting
  • Advertising Management
  • Advocate Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Augmented Analytics
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Center Management
  • Call Routing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Communication
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Triggered Actions
  • Feedback Management
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Sales/Marketing
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Gamification
  • Help Desk Management
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Language Detection
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Loyalty Program
  • Macros/Templated Responses
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Predictive Analytics
  • Prioritization
  • Proactive Chat
  • Prospecting Tools
  • Publish Scheduling
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-Time Chat
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Shared Inboxes
  • Signature Management
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Strategic Planning
  • Subscription Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • Transcripts/Chat History
  • Transfers/Routing
  • Trend Analysis
  • User Management
  • Version Control
  • Video Support
  • Virtual Assistant
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Configuration
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations158
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations63
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

colleen g.

Sports, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Sprinklr logo

Sprinklr

Good software great blog

Reviewed 6 years ago

marketing advice, specifically from their free blog.

Pros

the blog on this software is great and definitely worth a read. software is good, no complains but I just started using it.

Cons

No cons were added to this review

AR
AvatarImg

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sprinklr logo

Sprinklr

Customer Care use is easy to use

Reviewed 6 years ago

It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Sprinklr is game - All in one social media platform

Reviewed 2 years ago

It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022

Pros

It is fast, accurate & effcient. It understands the current marketing needs

Cons

Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature

AR
AvatarImg

Verified reviewer

Management Consulting, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Everything A Big Business Needs

Reviewed 6 years ago

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

AR
AvatarImg

Verified reviewer

Computer Networking, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sprinklr logo

Sprinklr

the world's best enterprise customer experience management solutions.

Reviewed 2 years ago

Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover.

Pros

With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use

Cons

Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy

AR
AvatarImg

Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sprinklr logo

Sprinklr

Recommended tool for social marketing engagement

Reviewed 3 years ago

The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

AR
AvatarImg

Verified reviewer

Apparel & Fashion, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Streamlining Your Marketing Plan

Reviewed 2 years ago

As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.

Pros

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Cons

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.

AR
AvatarImg

Verified reviewer

E-Learning, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sprinklr logo

Sprinklr

Evaluación del software Sprinklr: Una solución integral para la gestión de experiencias de marca

Reviewed a year ago
Pros

Sprinklr es una herramienta de gestión de redes sociales útil para los profesionales de la industria. Me ha gustado especialmente la amplia variedad de funcionalidades que ofrece el software para gestionar y analizar sus cuentas de redes sociales, lo que le permite a las marcas optimizar sus estrategias de marketing y aumentar la visibilidad de la marca. Además, Sprinklr ofrece una excelente integración con otras plataformas, como Facebook, Twitter y Instagram, lo que facilita la sincronización de contenido entre diferentes plataformas.

Cons

-no ofrece la posibilidad de personalizar los informes generados-a veces puede ser un poco complicado de configurar

Showing original review in Spanish. See translation