Sugar Market vs HubSpot Marketing Hub Comparison

I evaluated this product when looking for marketing automation and capturing digital footprints of my prospects visiting my site. This is comparable to Marketo and maybe even Hubspot.

I ended up choosing Hub spot in the end because it had some other functionality we needed as far as a CRM and marketing automation tool as a whole

The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.

It's a product that you really need training to utilize to its fullest potential.

It is easy to use and very convenient!!!

Expensive, but worth it. That is the only con!

The software is very easy to use to make visually appealing email campaigns.

The analytics component is very inaccurate (not all their fault) and is a large barrier to effectively utilizing email marketing campaigns.

Salesfusion has more capabilities than any other email marketing system I have ever used.

Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

Good sending stats and not a strict sending standards like Pardot. Customer support is really great (our rep especially), but I call them for things I shouldn't have to like deleting contacts or pulling specific send results. I shouldn't have to call support to have them create custom forms to do simply tasks.

On boarding wasn't smooth and it is not user friendly at all. I wouldn't be able to bring on a new marketing staff member and be able to let them play around with the software to figure it out.

Overall, Salesfusion is easy to use. I am impressed with the new landing pages and forms having a fresher, more modern look. I'm excited too see the new features coming this year.

With all of the changes that Salesfusion is making for their new version, they should have made some sort of redirect, or have their new options redirect from the legacy options (i.e. landing pages). Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.

The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

I have experienced occasional slowness and trouble uploading images and distribution lists.

Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate.

Doesn't have as many advanced features as some other software (progressive polling and dynamic content).

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massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

With its easy interface and excellent support you cannot go wrong with this marketing automation platform. Supports many different CRM's and easily sync's your data; so you do not have to import lists from excel sheets. Also, supports Salesfusion API so you can easily create interfaces between you and salesfusion.

When someone decides to re-subscribe you have to go back to salesfusion to re-activate them.

Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.

I don't have many complaints! They are a great provider, and are always there when I need them.

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.