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Sugar Market vs HubSpot Marketing Hub Comparison

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Overview

Sugar Market (formerly Salesfusion) is a leading provider of marketing automation software that is designed for B2B companies...

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1000

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

45

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.1

62

5

4

3

2

1

22

29

8

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.5

4.7K

5

4

3

2

1

2,794

1,578

287

43

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Great product and wonderful customer support team...their Salesfusion University class is amazing.

AR

Anonymous Reviewer

I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy.

RZ

Rachel Z.

Overall, my experience has been very positive. We get great analytics out of this program, and great customer support.

AR

Anonymous Reviewer

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
AvatarImg

Mithil P.

HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

KK

Kasey K.

Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

AR

Anonymous Reviewer

Cons

Horrible customer support and frequent malfunctions.

AA

Ashley A.

I have experienced occasional slowness and trouble uploading images and distribution lists.

AR

Anonymous Reviewer

Get Mail Chimp - Much cheaper product with social media integration, email and landinpage builder (without needing to know HTML/ CSS and spam filter testing).

MS

Matthew S.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.

GR

Géssica R.

Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.

AR

Anonymous Reviewer

It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

JS

Jason S.

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features54
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Candidate Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Optimized Emails
  • Moderation
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features104
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Candidate Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Sharing
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Optimized Emails
  • Moderation
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations10
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations537
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Sugar Market logo

Sugar Market

I evaluated this product when looking for marketing automation

Reviewed 4 years ago
Pros

I evaluated this product when looking for marketing automation and capturing digital footprints of my prospects visiting my site. This is comparable to Marketo and maybe even Hubspot.

Cons

I ended up choosing Hub spot in the end because it had some other functionality we needed as far as a CRM and marketing automation tool as a whole

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sugar Market logo

Sugar Market

SalesFusion, the perfect marketing automation tool

Reviewed 7 years ago
Pros

The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.

Cons

It's a product that you really need training to utilize to its fullest potential.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sugar Market logo

Sugar Market

DriSteem

Reviewed 3 years ago

Salesfusion is the backbone of our email marketing.

Pros

It is easy to use and very convenient!!!

Cons

Expensive, but worth it. That is the only con!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Sugar Market logo

Sugar Market

Not Overly Impressed

Reviewed 3 years ago
Pros

The software is very easy to use to make visually appealing email campaigns.

Cons

The analytics component is very inaccurate (not all their fault) and is a large barrier to effectively utilizing email marketing campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sugar Market logo

Sugar Market

So Many Possibilities

Reviewed 3 years ago

Great. They have a great software as well as staff.

Pros

Salesfusion has more capabilities than any other email marketing system I have ever used.

Cons

Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sugar Market logo

Sugar Market

Fully-featured marketing automation software, but some areas need improvement

Reviewed 2 years ago

We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.

Pros

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Cons

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Sugar Market logo

Sugar Market

Hubspot and Marketo Alternative

Reviewed 3 years ago

Really great sending results and that was truly a huge help, but getting anything else done is so complicated that it makes it frustrating and challenging to even try to explore using other features.

Pros

Good sending stats and not a strict sending standards like Pardot. Customer support is really great (our rep especially), but I call them for things I shouldn't have to like deleting contacts or pulling specific send results. I shouldn't have to call support to have them create custom forms to do simply tasks.

Cons

On boarding wasn't smooth and it is not user friendly at all. I wouldn't be able to bring on a new marketing staff member and be able to let them play around with the software to figure it out.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sugar Market logo

Sugar Market

Salesfusion Software Review

Reviewed 3 years ago

Salesfusion is helping our company automate marketing that would be extremely difficult otherwise. We are able to reach our leads and prospects easily and efficiently.

Pros

Overall, Salesfusion is easy to use. I am impressed with the new landing pages and forms having a fresher, more modern look. I'm excited too see the new features coming this year.

Cons

With all of the changes that Salesfusion is making for their new version, they should have made some sort of redirect, or have their new options redirect from the legacy options (i.e. landing pages). Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sugar Market logo

Sugar Market

Great for emails

Reviewed 3 years ago

Overall, my experience has been very positive. We get great analytics out of this program, and great customer support!

Pros

The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

Cons

I have experienced occasional slowness and trouble uploading images and distribution lists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sugar Market logo

Sugar Market

Awesome platform

Reviewed 5 years ago

Lead Nurturing, Newsletter Automation, CRM, Lead Scoring

Pros

Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

Cons

There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sugar Market logo

Sugar Market

Easiest transition ever

Reviewed 3 years ago

We have increased our marketing outreach in both volume and engagement. The transition from our previous platform was very well managed, training was well thought out and implemented, follow up support has been great. I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy.

Pros

Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate.

Cons

Doesn't have as many advanced features as some other software (progressive polling and dynamic content).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Sugar Market logo

Sugar Market

Email platform and customer service pretty bad

Reviewed 6 years ago

We use salesfusion for our email marketing and it is super buggy. Probably 25% of the time I complete an email and then have to start over because it decided that it would delete all my previously saved content. Customer service is not helpful.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Sugar Market logo

Sugar Market

Impressive B2B marketing tool

Reviewed 11 years ago

SalesFUSION 360 is a product that will work best for businesses that are already using a CRM program or are planning to use a CRM solution and as a result, need a more detailed marketing solution. Therefore, if your company has a small customer base and has not yet implemented any CRM tactics, you might want to look at a different solution with more basic tools to start with and graduate up to SalesFUSION. SalesFUSION offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.

Pros

No pros were added to this review

Cons

massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sugar Market logo

Sugar Market

SALESFUSION-Excellent

Reviewed 3 years ago

Really great customer support. If ever you have a question they really help you and try to solve the issue with you.

Pros

With its easy interface and excellent support you cannot go wrong with this marketing automation platform. Supports many different CRM's and easily sync's your data; so you do not have to import lists from excel sheets. Also, supports Salesfusion API so you can easily create interfaces between you and salesfusion.

Cons

When someone decides to re-subscribe you have to go back to salesfusion to re-activate them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sugar Market logo

Sugar Market

Low cost alternative that fits all your marketing automation needs

Reviewed 7 years ago
Pros

Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.

Cons

I don't have many complaints! They are a great provider, and are always there when I need them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sugar Market logo

Sugar Market

An excellent tool that can grow with you

Reviewed 3 years ago

I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

Pros

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Cons

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sugar Market logo

Sugar Market

Sales Fusion is Great!

Reviewed 3 years ago

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sugar Market logo

Sugar Market

Great Marketing Automation Tool - Straightforward and easy to use

Reviewed 3 years ago

Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend