Sugar Market vs HubSpot Marketing Hub Comparison

I evaluated this product when looking for marketing automation and capturing digital footprints of my prospects visiting my site. This is comparable to Marketo and maybe even Hubspot.

I ended up choosing Hub spot in the end because it had some other functionality we needed as far as a CRM and marketing automation tool as a whole

The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.

It's a product that you really need training to utilize to its fullest potential.

It is easy to use and very convenient!!!

Expensive, but worth it. That is the only con!

The software is very easy to use to make visually appealing email campaigns.

The analytics component is very inaccurate (not all their fault) and is a large barrier to effectively utilizing email marketing campaigns.

Salesfusion has more capabilities than any other email marketing system I have ever used.

Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

Good sending stats and not a strict sending standards like Pardot. Customer support is really great (our rep especially), but I call them for things I shouldn't have to like deleting contacts or pulling specific send results. I shouldn't have to call support to have them create custom forms to do simply tasks.

On boarding wasn't smooth and it is not user friendly at all. I wouldn't be able to bring on a new marketing staff member and be able to let them play around with the software to figure it out.

Overall, Salesfusion is easy to use. I am impressed with the new landing pages and forms having a fresher, more modern look. I'm excited too see the new features coming this year.

With all of the changes that Salesfusion is making for their new version, they should have made some sort of redirect, or have their new options redirect from the legacy options (i.e. landing pages). Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.

The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

I have experienced occasional slowness and trouble uploading images and distribution lists.

Customer support is amazing, quick to respond and resolve questions and issues. The system has been great for us and allows us to take our marketing efforts to the next level!

There is a learning curve for sure. This is not a platform you just implement and go, it takes some learning but once you do, its a powerful system.

Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate.

Doesn't have as many advanced features as some other software (progressive polling and dynamic content).

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massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

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With its easy interface and excellent support you cannot go wrong with this marketing automation platform. Supports many different CRM's and easily sync's your data; so you do not have to import lists from excel sheets. Also, supports Salesfusion API so you can easily create interfaces between you and salesfusion.

When someone decides to re-subscribe you have to go back to salesfusion to re-activate them.

Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.

I don't have many complaints! They are a great provider, and are always there when I need them.

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Fairly easy to navigate, good e-mail builder, good page-builder, very responsive support. Oh, and very good interface with Salesforce - easy to use custom fields. And the new form-builder is very easy to use as well.

A little cumbersome to create campaigns and nurture campaigns. When setting up a nurture, the visualization is a little hard to understand (but see a new layout is in the works), and not a good workflow for adding items; have to go back and forth a lot to set up various parameters). Can end up looking messy if you don't know the software well when you start working on it.

The ease of use and intuitiveness of the platform is very apparent. The UI is fresh and new, without any of the older generations of code that are used in a marketo or other traditional MAPs like ClickDimensions. This product, for its price, offers a lot in terms of options when designing and customizing email marketing campaigns. The support team is by far and away the best I have ever seen from any software company. Truly exceptional support.

The product sometimes, due to releasing very new updates often, suffers from a performance or stability standpoint. It can be annoying but it does not happen frequently enough to warrant a discussion.

The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.

The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)

Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Too many layers to the interface. Not the most user-friendly.

The user interface is easy to access all features are easy to adopt & comprehends.

the app's awareness is less in the market.

List of features, information flow and the functionalities provided

The pricing was higher compare to the market leader

It is free for all to use as the sandbox also Low price than others to use. Many Marketing Automation tools have customization limitations but not in HubSpot.

It is new to the Market. Also, it is very lightweight.

Things have been going well with Hubspot Marketing Hub. It's been over a year and I feel like I know the product inside and out. It's amazing to be able to see all the granular data, so specific, on all of my marketing campaigns. Hubspot CRM is an amazing tool for anyone that loves marketing!

The pricing is bit high, otherwise the platform is best in the market.

I am able to get the inside details to marketing and learning about media and marketing how to put myself out there for the media platform in a way to benefit my business.

I actually love this software. It's different if you are into the media side of marketing or if it is something that you haven't done before on an individual standpoint.

It's ability to market to your databaseat a high level.

If you are not going to buy the full package, its going to be difficult

HubSpot made it easier to market my work and manage sales.

HubSpot wasn't very good at creating a variety of ways to market my work. It had to be under one category.

Easy drag & drop interface. Supports building static and dynamic HTML messages. Intuitive user interface makes it easy to integrate content and date without needing any coding experience.

Some of the more advanced features seem useful only to large scale enterprise operations. Enry level package of A/B testing seemed a little basic.

Hubspot is a market leader and great tool for digital marketing.

Pricing is little bit high but its still worthful for their services.

Easy to navigate and market products -- the categories are easily defined, etc.

Doesn't allow that many options to load onto other browsers.

It is easy to use and cheap to purchase in the market

It needs training before someone uses the software

I like that it is user friendly and allows you to market.

Could use more tools to help enhance the sales.

Easy to use, beautiful, integrated. Perfect for small and mid market companies

Poor user permissions system. Reporting has a long way to improve. Lacks integration with Zone Advanced billing for lead to cash.