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Sugar Market Logo

Sugar Market

4.1
(63)

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Transform your big ideas into real results.

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(7)

Sugar Market Features

Features Summary

Functionality

3.9

/5

63

Total features

54

8 categories

Sugar Market features

AB Testing
Activity Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Management
Candidate Management
Channel Management

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

1000

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

3.9

/5

63

Price starts from

1000

Per month

learn more

Total Features

54

Unique features

  • Candidate Management

  • Lead Notifications

  • Lead Engagement

  • Self Service Portal

Functionality

4.4

/5

15.4K

Price starts from

0

learn more

Total Features

134

Features in Common

42

Unique features

  • Offline Response Collection

  • Campaign Segmentation

  • Collaboration Tools

  • Third Party Integrations

Functionality

4.4

/5

5K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

43

Unique features

  • Post Management

  • Keyword Research Tools

  • For Small Businesses

  • Campaign Analytics

Common Sugar Market comparisons

Sugar Market logo
Pardot logo
Sugar MarketvsPardot
Sugar Market logo
dotdigital Engagement Cloud logo
Sugar Marketvsdotdigital Engagement Cloud
Sugar Market logo
Act-On logo
Sugar MarketvsAct-On
Sugar Market logo
Mailchimp logo
Sugar MarketvsMailchimp
Sugar Market logo
Marketo Engage logo
Sugar MarketvsMarketo Engage

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sales Fusion is Great!

Reviewed 3 years ago

The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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An easy to use and powerful enough to call MarTech tool!!

Reviewed 4 months ago
Pros

Sugar Market make it easy to find the email results in a matter of seconds. It is possible to administer a database in a simple and efficient way. Creating landing pages, email templates and sign up form can be done easily.

Cons

The process of setting up custom reporting is difficult. There is a learning curve creating a template in HTML editor.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Our experience

Reviewed 4 years ago

Support was usually great, and we used it a lot. However, the software isn't intuitive and it's hard to set up reports and actually get any use out of it other than sending campaigns and landing pages.

Pros

I like that you can easily create landing pages and e-mails but there are legacy versions and "new" versions and you have to use one or the other depending on what you are doing. It was really annoying.

Cons

Inconsistencies. Broken API's. Data not syncing. Options and errors broken for months.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An excellent tool that can grow with you

Reviewed 4 years ago

I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

Pros

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Cons

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fully-featured marketing automation software, but some areas need improvement

Reviewed 2 years ago

We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.

Pros

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Cons

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good Marketing Automation and Lead Nurturing Tool

Reviewed 8 years ago
Pros

Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.

Cons

The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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One year in

Reviewed 4 years ago

The onboarding training process was very thorough and I refer back to those videos often. Once I got hands on, everything was pretty user-friendly, but once in a while things don't work when they should work (have to be deleted and readded and then it works).

Pros

I really like the ease of use for certain parts of the system - the landing page builder and the nurture campaign flow come first to mind.

Cons

I don't like that the different pieces of the system don't match each other (email builder vs landing page builder). And that they don't always work together (event module doesn't play nice with everything).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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The Swiss Army Knife of Email Marketing Tools!

Reviewed 13 years ago

For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!

Pros

The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.

Cons

The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easiest transition ever

Reviewed 4 years ago

We have increased our marketing outreach in both volume and engagement. The transition from our previous platform was very well managed, training was well thought out and implemented, follow up support has been great. I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy.

Pros

Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate.

Cons

Doesn't have as many advanced features as some other software (progressive polling and dynamic content).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Extremely happy with our selection

Reviewed 13 years ago

We highly recommend this solution. The customer support is fantastic. We never have to wait long for a response to our questions (and we have many) and there seems to be no limit to their willingness to "hold our hand". In a similar price range we were previously paying for Sales Genius, Sales Fusion has exponentially greater functionality. It doesn't even compare. This is a great solution.

Pros

The functionality is fantastic. I've yet to have a "I wish it did this" moment. In fact they thought of things I never would have dreamed I could do with a solution in this price point. The functionality for slicing and dicing a list and including and excluding recipients based upon past campaign response and other factors is great. The web analytics are extremely helpful and I haven't even touched the social networking piece yet. The integration to MSCRM is tight and the drip and trigger functionalities are easy to use and very robust.

Cons

If this is your first purchase of a solution with this sort of functionality it will take you some dedicated time to really grasp the workflow. Not necessarily a con but more of a reality. If you don't have a large team to execute your activities it can seem overwhelming but the sales fusion staff is there to help.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Complete Marketing Automation Solution

Reviewed 4 years ago
Pros

Integration into CRM, Easy to use drag and drop or html Email Builder, robust Nurture/Drip Campaigns

Cons

Web Analytics Tool needs some updating and improvement to the keyword feature but it is still helpful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SALESFUSION-Excellent

Reviewed 4 years ago

Really great customer support. If ever you have a question they really help you and try to solve the issue with you.

Pros

With its easy interface and excellent support you cannot go wrong with this marketing automation platform. Supports many different CRM's and easily sync's your data; so you do not have to import lists from excel sheets. Also, supports Salesfusion API so you can easily create interfaces between you and salesfusion.

Cons

When someone decides to re-subscribe you have to go back to salesfusion to re-activate them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to Use, Good for Small Teams

Reviewed 4 years ago

My experience has been very positive!

Pros

It is easy for a small team to manage contacts, campaigns, and nurtures. The drag and drop email and landing page builders and great for completing projects on a fast turnaround. Customer support is extremely helpful and fast.

Cons

Certain features aren't available or are only possible in the difficult to use "old" email builder within the system (dynamic content, progressive polling).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for emails

Reviewed 4 years ago

Overall, my experience has been very positive. We get great analytics out of this program, and great customer support!

Pros

The email builder is easy to use and automatically optimizes for mobile. The integration between Salesfusion and our CRM has increased the communication and clarity between marketing and sales.

Cons

I have experienced occasional slowness and trouble uploading images and distribution lists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Pretty good platform for lead follow up and email campaigns

Reviewed 4 years ago

This is our first year with Salesfusion and I look forward to getting a little better with everything it has to offer.

Pros

The cost of the platform is really nice. We can basically do everything we were using Pardot for.

Cons

The reporting isn't super intuitive. Support is there, I just need to use it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SalesFusion Review

Reviewed 12 years ago

I would recommend this 3rd party email system because the customer service is great and with the right training (with free weekly training classes) it is easier to learn.

Pros

There are many functions in SalesFusion that are practical. The Email statistics are useful and it is nice to be able to copy old campaigns or refer to old campaigns. The customer service is awesome at SalesFusion. Usually you get a fast turnaround time whenever you have a question about SalesFusion.

Cons

It always throws me off that I cannot double click to open items in SalesFusion but I have to refer to the blue menu options at the top of the window. Not bad after I got used to it. Sometimes it is difficult to use when testing because what shows up in the preview of the design portion of the e-mail body is not always what it looks like in the internet browser.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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The analytics I get are useful.

Reviewed 8 years ago
Pros

I like the integration with outlook and the lead score. The lead score gives me insight to potential opportunities that I've never had before.

Cons

A lot of people get good lead scores because they open all of the emails, but aren't reading them, so they aren't as qualified as their score.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Overall good software

Reviewed 4 years ago
Pros

I enjoy the ability to put in my own HTML code when creating emails. I think the built-in editor is decent

Cons

There are sometimes lags and false information can be transferred from one campaign to another

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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my review

Reviewed 4 years ago

Providing value to our clients.

Pros

I really like how easy it was to schedule A/B test and schedule out emails

Cons

I don't like how there are not templates readily available for emails. And that setting up the creative for an email or setting up a landing page can be a little complicated

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Impressive B2B marketing tool

Reviewed 11 years ago

SalesFUSION 360 is a product that will work best for businesses that are already using a CRM program or are planning to use a CRM solution and as a result, need a more detailed marketing solution. Therefore, if your company has a small customer base and has not yet implemented any CRM tactics, you might want to look at a different solution with more basic tools to start with and graduate up to SalesFUSION. SalesFUSION offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.

Pros

No pros were added to this review

Cons

massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SalesFusion if FULLY featured, powerful tool at great price!

Reviewed 13 years ago

GREAT tool and the best support team ever. I've never waited more that 5 minutes for a response to a problem or training need.

Pros

VERY VERY Feature rich. It CAN do just about anything you want it to do for lead nurturing, drip emails, trigger emails, CRM integration, and VERY detailed web analytics -- compares to systems that cost ten times as much!!

Cons

Not so much a negative, but the learning curve is a bit steep due to complexity, but the complexity is also what makes it so feature rich, so I'm happy to take the good with the bad.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Incredible support. Strong product.

Reviewed 8 years ago
Pros

I like the visual nature of the campaign layout. I also love the features in terms of understanding web analytics and email campaign statistics.

Cons

The templates are difficult to use, and placing pictures in emails is difficult.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Need to know HTML and CSS to use the email and landing page "builders"

Reviewed 6 years ago
Pros

Customer service, service and support is consistent.

Cons

The constant updates that seem pointless and have no effect on the major issues with the package - i.e. the events builder, nurture campaign builder, lack of reporting information and landing page / email testing process. Also, the package only works in Firefox.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Well rounded, fully functional product

Reviewed 13 years ago

Great value for a fully functional package.

Pros

Lots of features and functions Intuitive user interface Excellent support and training programs and materials Well documented Very good integration with 3rd party systems

Cons

A lot to learn Incremental changes to functionality as new updates are implemented can be confusing

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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SalesFusion is a powerful marketing tool

Reviewed 4 years ago
Pros

lots of features and functionality. I like the template builder and the nurture campaign feature

Cons

It doesn't integrate as nicely with Infor