Selligent MC Features

Selligent MC

Omnichannel marketing solution fusing insight & engagement

4.54/5 (13 reviews)

Selligent MC Feature Summary

  • A/B testing
  • API
  • API availability
  • Activity dashboard
  • Activity logging
  • Application integration
  • Artificial Intelligence
  • Behavior tracking
  • Business intelligence
  • Business process control
  • CRM integration
  • CX
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Consumer Intelligence
  • Consumer Profile
  • Contact database
  • Content Recommendations
  • Content management
  • Contextual Content
  • Conversion optimization tools
  • Customer Analytics
  • Customer Data Platform
  • Customer Journey
  • Customer experience management
  • Customer segmentation
  • Customizable templates
  • Dashboard creation
  • Data Integration
  • Data Management
  • Data extraction
  • Data storage management
  • Drag & drop interface
  • Email
  • Email Execution
  • Email Service Provider
  • Email distribution
  • Email marketing
  • Email tracking
  • Event Triggered
  • Event triggered actions
  • Event-Triggered
  • Facebook Custom Audience
  • Google Customer Match
  • Identity Resolution
  • In-App Messaging
  • Landing Pages
  • Machine Learning
  • Mobile Push
  • Mobile Push Notifications
  • Multi-campaign
  • Multi-channel distribution
  • Multi-channel marketing
  • Omnichannel
  • Open-time Personalization
  • Open-time content
  • Performance reports
  • Permission management
  • Predictive Analytics
  • Product Recommendations
  • REST API
  • Real time data
  • Real time reporting
  • Real time updates
  • Real-time Personalization
  • Role-based permissions
  • Rules based algorithms
  • SMS
  • SMS marketing
  • Segmentation
  • Self service portal
  • Send Time Optimization
  • Social Retargeting
  • Social network marketing
  • Train-of-Thought Analysis
  • Transactional Messaging
  • Triggered
  • Universal Consumer Profile
  • Universal Profile
  • Visitor targeting
  • Web Pages
  • Web Personalization
  • Website Personalization
  • Workflow management

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (244 other apps)
Campaign Management (278 other apps)
Content Management (239 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (207 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (173 other apps)
Third Party Integration (278 other apps)

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Application Integration
Behavior Tracking
Built-In Database
Business Analysis
Business Intelligence
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Database
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Templates
Dashboard Creation
Data Connectors
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Database Integration
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Country
Multi-Department / Project
Multi-Language
Multi-Location
Multiple Data Sources
Multiple User Accounts
Performance Reports
Permission Management
Progress Reports
Real Time Analytics
Real Time Data
Real Time Reporting
Real Time Updates
Reporting & Statistics
Role Management
Role-Based Permissions
SMS Integration
SMS Marketing Managment
Self Service Portal
Social Advertising
Social Media Integration
Social Network Marketing
Status Reporting
Summary Reports
Unsubscribe Database
Visitor Management
Visual Analytics
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
Learn moreCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Application Integration
Behavior Tracking
Built-In Database
Business Analysis
Business Intelligence
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Database
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Templates
Dashboard Creation
Data Connectors
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Database Integration
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Country
Multi-Department / Project
Multi-Language
Multi-Location
Multiple Data Sources
Multiple User Accounts
Performance Reports
Permission Management
Progress Reports
Real Time Analytics
Real Time Data
Real Time Reporting
Real Time Updates
Reporting & Statistics
Role Management
Role-Based Permissions
SMS Integration
SMS Marketing Managment
Self Service Portal
Social Advertising
Social Media Integration
Social Network Marketing
Status Reporting
Summary Reports
Unsubscribe Database
Visitor Management
Visual Analytics
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Application Integration
Behavior Tracking
Built-In Database
Business Analysis
Business Intelligence
CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Database
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Templates
Dashboard Creation
Data Connectors
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Database Integration
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Response Control
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Mobile Alerts
Mobile Integration
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Country
Multi-Department / Project
Multi-Language
Multi-Location
Multiple Data Sources
Multiple User Accounts
Performance Reports
Permission Management
Progress Reports
Real Time Analytics
Real Time Data
Real Time Reporting
Real Time Updates
Reporting & Statistics
Role Management
Role-Based Permissions
SMS Integration
SMS Marketing Managment
Self Service Portal
Social Advertising
Social Media Integration
Social Network Marketing
Status Reporting
Summary Reports
Unsubscribe Database
Visitor Management
Visual Analytics
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
Visit WebsiteCompare App

Selligent MC Feature Reviews

13 reviewers had the following to say about Selligent MC's features:

Nicola Arnold

One-Stop-Shop for CRM Campaign/Program Management

2017-08-03

Pros

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Cons

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jan Bilyk

Flexible data model + open API can handle even the craziest campaign scenarios

2017-08-28

Pros

- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

Cons

Requires a tiny exec component installed on PC to run Campaign environment

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Matt Rude

Efficient, Scalable Email Delivery Solution

2017-08-03

Pros

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails.

Cons

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie Arduo

great so far

2018-01-19

Pros

Engage is a great feature and the engagement studio is useful to visualize campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Nick Worley

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

2017-07-27

We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.

Pros

What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.

Cons

Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anja Seidel

It is a very powerful tool with numerous features

2017-08-16

Pros

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues

Cons

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Automation is magical

2018-01-26

Pros

Really helped me streamline my automated marketing emails that I sent to clients.

Cons

Not as easy to setup as I would have liked.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jennifer Legate

This year, customer support seems much improved over previous years.

2017-08-31

Pros

The strongview software allows us greater control over our sending infrastructure (we can utilize our own sending servers/IPs).

Cons

The addition of a drag & drop editor would be helpful - one that automates the process of creating responsive and/or mobile optimized templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Angel Thoi-Addy

Message Studio is easy to use for templates and optimization

2017-08-31

Pros

I like the token syntax and ability for dynamic content and personalization.

Cons

Reporting could be more user-friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Frédéric Pailliot

Comprehensive Email Marketing software

2017-11-15

Pros

Selligent offers a wide range of tools for managing email campaigns and offers an advanced statistics table, gathering all the indicators I need, including the rate of opening and click-throughs, but also deliverability.

Cons

Selligent has the flaw of his qualities. This tool is rich and powerful and not easily mastered. Technical expertise is required for implementation, training and follow-up. But once tamed, the software develops its full potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonny Day

Data modelling is amazing

2019-10-23

Smart!

Pros

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market.

Cons

They understand data and the future but need to catch up and fast!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Feilmeier

Excellent Product and Relationship Management

2017-07-28

Pros

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Cons

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Lukas Völkl

Sometimes buggy but a very powerful tool.

2017-08-14

Pros

Once you have understood the basic logic you can work quickly, especially with express templates.

Cons

Some bugs come up and there is simply no explainable solution without help from Selligent. Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible. Reacts slowly when saving or switching between menus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more