Selligent Features

Selligent

Omnichannel marketing solution fusing insight & engagement

4.54/5 (13 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Real Time Data
Real Time Editing
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management
Learn moreCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Real Time Data
Real Time Editing
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Real Time Data
Real Time Editing
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App

Selligent Feature Reviews

13 reviewers had the following to say about Selligent's features:

Nicola A.

One-Stop-Shop for CRM Campaign/Program Management

2017-08-03

Pros

Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Cons

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jan B.

Flexible data model + open API can handle even the craziest campaign scenarios

2017-08-28

Pros

- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

Cons

Requires a tiny exec component installed on PC to run Campaign environment

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anja S.

It is a very powerful tool with numerous features

2017-08-16

Pros

Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues

Cons

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Angel T.

Message Studio is easy to use for templates and optimization

2017-08-31

Pros

I like the token syntax and ability for dynamic content and personalization.

Cons

Reporting could be more user-friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt R.

Efficient, Scalable Email Delivery Solution

2017-08-03

Pros

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails.

Cons

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick W.

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

2017-07-27

We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns.

Pros

What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.

Cons

Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie A.

great so far

2018-01-19

Pros

Engage is a great feature and the engagement studio is useful to visualize campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Jennifer L.

This year, customer support seems much improved over previous years.

2017-08-31

Pros

The strongview software allows us greater control over our sending infrastructure (we can utilize our own sending servers/IPs).

Cons

The addition of a drag & drop editor would be helpful - one that automates the process of creating responsive and/or mobile optimized templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonny D.

Data modelling is amazing

2019-10-23

Smart!

Pros

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market.

Cons

They understand data and the future but need to catch up and fast!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Frédéric P.

Comprehensive Email Marketing software

2017-11-15

Pros

Selligent offers a wide range of tools for managing email campaigns and offers an advanced statistics table, gathering all the indicators I need, including the rate of opening and click-throughs, but also deliverability.

Cons

Selligent has the flaw of his qualities. This tool is rich and powerful and not easily mastered. Technical expertise is required for implementation, training and follow-up. But once tamed, the software develops its full potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lukas V.

Sometimes buggy but a very powerful tool.

2017-08-14

Pros

Once you have understood the basic logic you can work quickly, especially with express templates.

Cons

Some bugs come up and there is simply no explainable solution without help from Selligent. Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible. Reacts slowly when saving or switching between menus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Automation is magical

2018-01-26

Pros

Really helped me streamline my automated marketing emails that I sent to clients.

Cons

Not as easy to setup as I would have liked.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Laura F.

Excellent Product and Relationship Management

2017-07-28

Pros

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Cons

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more