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Overview

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

Category Leaders

Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

119.95

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.7

1.8K

5

4

3

2

1

1,290

468

44

4

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.5

566

5

4

3

2

1

339

170

37

11

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

SK

Sunaina K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.
AvatarImg

Nell V.

Pros

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

TD

Tatianna D.

The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.
AvatarImg

Revanth S.

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

MB

Michael B.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

MV

Michael V.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

MV

Michael V.

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

BD

Brennan D.

Cons

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

CP

Christopher P.

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.
AvatarImg

Shaharyar S.

Needs too much money which is very bad thing for startup companies and rips your budget badly.

TG

Tornike G.

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features98
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Budget Control
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Location-Based Marketing
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Total features13
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Budget Control
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Location-Based Marketing
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Integrations

  • Total integrations33
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations296
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Actionable insights on SEO

Reviewed 2 years ago

Overall a great tool for Google Ads analysis and keyword competition.

Pros

SEMrush is a multi-tool of SEO tools. We rarely need to step outside SEMrush to get insight into our website SEO performance. It gives you some great easy-to-read and well-rounded site reports and I should say that even with the basic SEO knowledge they will be enough to get a broader picture of what's going on with your traffic.

Cons

Traffic predictions are inaccurate and they are there simple as a gimmic and not something you can rely on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Semrush

Use semrush as a barometer for my work

Reviewed 2 years ago

I have control over the keywords I give to my partner running google ads

Pros

It helps me know SEO and also how the opponent is doing

Cons

It takes my instructor to know how to use it

Vendor response

Hi Cong Vien, thank you for your review! Great to know you use our tools and enjoy them! Be sure to check our Knowledge Base for detailed information on the tool and functionalities :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush logo

Semrush

Reliable tool to check your competitors keywords

Reviewed 4 years ago
Pros

We mainly used it to make our Google Ads campaigns better and the tool performed well

Cons

Would be nice to have a cheaper plan for small businesses that need less features than the ones proposed in the most basic plan

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush

My Goto marketing platform

Reviewed 3 years ago
Pros

The stack of marketing functonalities far beyond the SEO tools. I use SEMRush for Market and competitors research, sentiment analysis, alerts, google ads.

Cons

It is too complicated for new users. You need a good onboarding in order to gain the most out of the platform

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

Good for SEO

Reviewed 4 months ago

This tool has been integral to our SEO optimization, both for the website itself and our overall content development.

Pros

It gives a lot more information than Google Analytics for search terms. It allows you to compare search terms and website terms to competitors, it's a good place to plan out Google Ads keywords.

Cons

The setup is a little cumbersome, and it's not immediately obvious where all the features are/what all the features are that you can use. The setup with their customer support team is crucial, you wouldn't get half the usage out of the program without it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush

Great for insight on organic se positions and comparing with competitors

Reviewed a year ago

Very easy to use and set up, the best option for getting the big picture of where you stand in organic search results and how to keep optimizing. Great for planning your paid Google ads.

Pros

Insight on what keywords account for your search engine traffic, for different local markets, spying into competitor paid ads, getting traffic for keywords so you know what keywords to optimize your content for, keyword gap

Cons

Pricing what I like least. This software is a must for anyone who wants to optimize their site and ads but many times it's difficult to convince the customer to keep paying for it. So optimisations keep going, but blindly.

Vendor response

Hi Svetla, thank you for leaving a review for Semrush! We have a nice feature - My reports, they help tracking progress of your SEO efforts. Probably it could provide a full picture of how your work is paying off to your clients. You can also compile a list of all keywords your client is organically ranking for and show them how much paid traffic for these would cost. Hope it helps!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

A great resource

Reviewed 2 years ago
Pros

Knowing your competition is paramount in making headway in any industry. SEMrush delivers that and more. Our clients have seen an average of 15% marketshare increases YOY with assistance of the available tools and features.

Cons

Limited local features - Cannot drill down to target cities as done in Google Ads. White label branding - This should be made available at a lower tier. Exporting keyword databases - Not available

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Semrush logo

Semrush

Great for SEO not so much for PPC

Reviewed 2 years ago

Overall a nice tool to get a good view of your vertical/industry. SEO capabilities are far more than PPC insights.

Pros

Analyzing competitors, KW, traffic, Google text ads and so on, SEMRUSH can give you a nice view of the industry you are interested in, a nice way to compare your self to your competitors.

Cons

As a PPC marketer, I find SEMRUSH quite limited, The monthly price doesn't really worth it if u are working for just 1 company/client, It does worthwhile if u are an advertising agency

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

Better then other tools

Reviewed a year ago
Pros

Semrush helps a lot. We use it in our agency for seo kw research and for ppc ads for our clients. Its better then default google kw tool as it shows hidden keywords and more data.

Cons

Its not free :) but when you are building an agency you have to have tools like this. The only con I see now is the price

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Semrush

Advertising info in SEMRush

Reviewed 3 years ago

Not to bad at all. The education that SEMRush provides really does help understand all the platform can do.

Pros

When a company does opt into google ads you can get a decent picture on what they are doing and keywords they could be going after. I also like the organic competitors and keywords that SEMRush offers.

Cons

You can't save a project by just a title you have to give it a URL as well. I would like to be able to save all the competitors I've looked at for aparticular campaign in one project, not each one seperately.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush logo

Semrush

The Best Online Marketing Platform

Reviewed a year ago

I have a very professional experience with Semrush, because the organic traffic of my website has been increased. I see the backlinks data of my website always through the Semrush. I always run technical SEO audit and then I modify my website content according to the best SEO practice.

Pros

If you want to do search engine optimization for your website in a proper way and if you want to run google ads exactly according to the best business requirements then Semrush is the best platform for you.

Cons

When a platform is offering you so many incredible marketing features then how you can find any cons or issues in that platform. Yes, Semrush is best without any cons.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Semrush logo

Semrush

Generally, good overview of how to perform better but information not always accurate

Reviewed a year ago

Overall I think they provide good reports to give new ideas to advertising and SEO but I don't find myself needing to use it all the time/trusting the information.

Pros

I mostly use it for paid advertising to get ideas for new keywords and what other competitors were focusing on.

Cons

The information wasn't always accurate. When I would pull a keyword gap analysis, it would tell me I was missing keywords that competitors were bidding on even though they were already in our Google ads account.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

An A+ tool for optimizing your PPC campaigns

Reviewed 2 years ago

Overall, SEMrush is an incredibly powerful tool for any business owner or marketing manager. It will allow you to uncover insights that will give you an edge over the competition.

Pros

What I like most about SEMrush is the ability to do competitor research—and also keyword analysis and research. SEMrush is a great tool for finding new keyword opportunities for Google Ads, and also understanding how competitive those keywords are.

Cons

The thing I like least about SEMrush is the learning curve, which makes it a bit difficult to train coworkers on how to use the software. But there's a learning curve because SEMrush is a very powerful tool with lots of different features, so I'd recommend taking the time to learn the ins and outs of the different features.

Vendor response

Hey Kyle! Thank you for your review of SEMrush! We're glad to hear you're happy with our product. We understand the learning curve can be steep and we try to streamline as much as we can, but with a product as versatile as ours, sometimes simplification could come at the cost of overall performance and utility. If you encounter any problems regarding training you can always reference our knowledge base, our academy courses, or reach out to us, we're here to help!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush logo

Semrush

Semrush is my tool of choice

Reviewed 4 months ago

We use Semrush for keyword research, competitive analysis, PPC ads and Social Media analysis and publishing

Pros

Semrush the digital marketer's platform of choice from SEO, SEM, PPC and Social Media Management and Analytics.

Cons

It would be great if Semrush would develop a platform for Hashtag strategy analysis and research

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush logo

Semrush

Tons of features for a high price

Reviewed 2 years ago

Keyword position tracking is great, although limited in free version. Even though I would love to use it in full, it's not even close to being affordable for our business -- keeping in mind that this tool is only one of the many needed to run a successful digital business. And one of the most expensive ones.

Pros

It has a ton of features and is very customizable, with a vast array of possibilities. You can build an incredible dashboards to oversee your digital efforts. The free keyword position tracking tool is very useful.

Cons

Most of the features are subscription-based, which costs a shocking $99 per month at the cheapest level, which makes it completely unaffordable for a small or medium-sized business that is not exclusively in the advertising business. We can't afford to pay 1,200 USD extra a year on dashboards and improved analytics operating a single business that has "just the regular" combination: GA, Google ads, Fb pages, Fb ads, Insta, LinkedIn, keyword tracking, other google products -- a dashboard to aggregate all this info would already be very useful, but the price is quite prohibitive (for our business in Central Europe, at least).

Vendor response

Thank you for your feedback. We deeply appreciate input from our users at all subscription tiers. SEMrush is an SaaS-based software system that offers different subscription levels based on functionality. Our pricing follows industry standard models. Please DM us your contact info and we will help identify the right subscription level for your needs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

SEO Strategy 101!

Reviewed 2 years ago

SEMrush has guided us in making content planning more strategic, assists us in tracking SEO rank, and is used as our dedicated social media poster tool.

Pros

There are four primary tools that serve dedicated purposes - such as competitive research, keyword research, content marketing support, etc. My favorite metric is Keyword Difficulty - the likelihood your keyword can rank in the top ten within x amount of time. It's a good comparison to CPC.

Cons

Some features that I was originally excited about don't work at all - such as spying on other competitors Google Ads strategy. The tool just doesn't load any information at all. Support said they only can pull national campaign data, but I can't see that either.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Semrush

One the most powerful SEO tool

Reviewed a year ago

Just great. The data that I could extract from it was incredibly useful and it allows you to know what content you should privilege and also how your competitors are doing SEO.

Pros

Semrush has lots of information about SEO and how to use their software, which is very powerful. I enjoyed a lot to have complete info about keyword search, like having statistics for different countries, knowing related keywords statistics, analyzing competitors rankings and keywords and also having info about competitors Google Ads keywords.

Cons

I didn't continue to use Semrush because of the price. For a small business it's on the expensive side, mostly because you don't need to use it everyday.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Excellent All-in-one Marketing Toolkit

Reviewed 4 years ago

This software saves me lots of time than if I did research myself.

Pros

There are so many useful features in SEMrush, but my favorite is advertising research where I can uncover our competitors ad strategies and their exact ads (context+display ads). I love that you can split it into countries as well. Another cool feature is keyword analysis.

Cons

Site audit feature could be improved to simplify SEO work when you need to find quality websites which could link to your website. Also I would like to see top 1000 most visited websites by country.

Overall Rating
  • Value for money