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Semrush vs Microsoft Power BI Comparison

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Overview

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

Category Leaders

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

119.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9.99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

1.9K

5

4

3

2

1

1.3K

501

49

4

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.5

1K

5

4

3

2

1

642

375

49

7

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Pros

It's an incredible programming for examination. I love the perception highlights since it transform drilling information into fun outlines or diagrams.
The ability to filter to the specific metric we are interested in is an amazing feature.
It is a good data analytics and visualization software and its ability to import data from multiples sources is a great feature.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Cons

Could be frustrating to use when first starting as it would give you an error message but provide no specifics on what is wrong or directions to fix it.
I find it a bit frustrating when presented with a visualisation that doesn't represent the particular angle on the data I am looking for.
Had to take some training courses and even at that it was still confusing.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review10 days ago

Key features

  • Total features102
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Access
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Total features37
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Access
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Integrations

  • Total integrations35
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations324
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

A must for everyone

Reviewed 8 months ago

With SEMRush, my main goal is to: Research Keywords and SEO opportunities Track and compare competitors Monitor Social Media Performance with Competitors Content optimization

Pros

Customer support All in one shop Innovative measuring processes Support academy

Cons

No Social Media API Single time stamp Social Media export template Limited Google Data Studio & Power Bi integration

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

The tool set for onsite and offsite SEO and content management strategy!

Reviewed 9 months ago

Great tool. Great team. Great support.

Pros

Power of all of the tools and the commitment of the development team to push the platform forward.

Cons

Not all of the features are needed. Onboarding, training and the depth of the feature set is a challenge and can always be improved. There is so much to this platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

A great tool to start with

Reviewed 2 years ago

It's a great tool the can be worth it's cost if you know how to work with SEO.

Pros

The versatility and the power of benchmarking, analysis and ideas you get from the analysis. The help functions and guides are really handy.

Cons

It's quite expensive and have a bit of a learning curve to overcome. The data could be better, it's quite a big difference between Google Search Console data and scraped SEMRush data sometimes.

Vendor response

Thank you for your review, Erik! Happy to know you like using SEMrush tools.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Digital Marketing Must Have!

Reviewed 9 months ago
Pros

Everything is in one place. From our content templates, keyword research, right down to our analytics for backlinks and traffic.

Cons

It would be great to be able to integrate with Microsoft documents, and have multiple users without the added $$

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Semrush functionalities

Reviewed 2 years ago

I use SEMRUSH as the go tool for analysis and seo performance. Site health and keyword research amon other activities. So far the tool it has proved its worth look forward to see upcoming advancements

Pros

up-to-date tools and analysis, nice user interface and good power tools. Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools

Cons

To have access to things like the API or new tools like the canibalization report you need to pay for the next tier subscription. For many companies or SEOs this may be beyond budget. I tried to reach customer service very difficult to have a response not so good on that front

Vendor response

Hi Martin! Thanks a lot for leaving us this review, we are glad you like using the tool! You can easily start an online chat with one of our representatives on the website, we will be happy to help with any question you may have regarding our tools!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Great at the price

Reviewed 3 years ago
Pros

This is as complete an SEO solution you can get for Enterprise without investing an additional $30-40k. It covers all the basis you need and can power a website all the way to multi-millions in revenue.

Cons

The cost of the rank tracking is quite high compared to other rank trackers. Also, the suite could be better integrated and more user friendly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Great all in one tool

Reviewed 8 months ago

It has helped us 10x our organic search traffic in three years.

Pros

I love the power of this tool. It helps me with SEO, content marketing, PPC and competitive intelligence. It is extremely powerful and for a small team it is an indispensable piece of software that is used daily.

Cons

I wish that it had tighter integration with Google Analytics and Search Consolue

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

The best competitor research software on the market period!

Reviewed 4 years ago

Overall, I am pleased with SEMrush. I find it to be the best option on the market. I will give you the power to get to the top, if you're not already there! Do yourself a favor and sign up. You won't regret it!

Pros

This software seems to have it all. I love how easy it is to look up just about anything and everything for any domain on the internet. It allows you to gather so much information on competitors. If you aren't using it, I believe you are giving yourself a disadvantage.

Cons

It's not cheap and will not be for everyone. The price can be steep for many, but if you're using it consistently it will pay for itself easily. There is a lot going on SEMrush so it can be overwhelming to many. The customer support is stellar. So if you don't know where to start, just reach out to them and ask for help. They are there so you can get the most out of it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

SEMRush is Incredibly Robust and Should be in Your SEO Arsenal

Reviewed 3 years ago

Understanding how our website is ranking and what are the tips/tricks I can do to better improve that presence! Knowledge is power, and SEMRush definitely gives you the knowledge necessary to take action. Just be careful to not get caught in the weeds!

Pros

Where do I start? SEMRush is awesome! provides me with direct insight about not only our company's SEO progress, but also our PPC campaigns and social media tools as well (we aren't using the latter just yet, but I'm excited to give them a whirl!). The keyword analysis tool is spot-on, and I love being able to compare how we're ranking in comparison to our competitors in the blink of an eye. Another key item is the backlink tool. Being able to see the credible and non-credible sources linking to our website is vital, so then I can take action to disavow immediately.

Cons

It's definitely not for beginners - if you're new to the SEO world, I'd recommend starting with a less in-depth tool. Or just be prepared for a pretty steep learning curve and the time that goes into learning it! It's also pretty expensive, so while it provides a great amount of data and actionable insights, it can be out of reach for companies with a smaller budget.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

There is no substitute

Reviewed 4 months ago

We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess in-bound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to to be a very flexible tool that meets a lot of business needs.

Pros

The #1 thing we use SEMRush for is competitor research... and quite frankly no tool we've found compares to this. We are an ecommerce company and with SEMRush we get a very good picture of our competitors business.

Cons

The learning curve on this software takes a bit of an investment in time. It is certainly well worth it, but you will *never* get the full power out of SEMRush without making an effort to do some of the training and experimenting.

Vendor response

Hi Brock! Thank you so much for this wonderful and detailed review. We appreciate your feedback on learning curve especially since we've created a lot of educational materials in our blog and Semrush Academy. It's totally worth it ;)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

The Standard for SEO Project Management

Reviewed 9 months ago

I am very happy with the power that Semrush provides for managing, aggregating and reporting on SEO and related digital data. This is a top-tier offering in the space and has shown continual improvements and innovation over the years. I will continue to support and use Semrush in our business practice.

Pros

Semrush continues to evolve and improve their software which is good news for SEO practitioners. The platform contains a LOT of features, many of which you may not ever require. Because it is feature rich, there is a learning curve that goes with using the software. But once you have that understanding in hand, Semrush offers great value for SEO and related digital marketing services.

Cons

Many new elements of the platform feel under baked. Have to pay to use each feature feels disingenuous...do I get no acknowledgement of using the software for over five years now? It would be nice to "test drive" new functions to determine if they offer value in the process. Having to pull out a credit card continually to add more data, or additional users, or test new features can bloat the price tag for Semrush considerably. Finally, having to reach out to Customer Service each time to you need to reconfigure your services is unnecessary in this era of SaaS -- improve the backend account management tool so users can "see" what they are paying for, please.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

SEMrush provides overview for you websites

Reviewed 2 years ago

SEMrush provides the overview of our websites SEO and SEA performance. Its gives detailed information on how to get better. Yet you need to use it some time to learn how everything works and how the navigational flow is structured

Pros

It's a total package for all sorts of SEO and SEA analytics. It provides a complete overview of your own website but also from your competitors

Cons

The Social Media poster is nice to have, but lacks power and features. There are better tools out there to support this. The navigiational structure is something that for at least in the beginning is quite complex, there are so many buttons to click and to get you somewhere that its overwhelming.

Vendor response

Hi Jens, thank you for your review and feedback on the tools and UI! We will consider your thoughts on Social Media Poster tool - if you have a more detailed vision, please share it with us by emailing us at mail@semrush.com!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Invaluable marketing data all bundled into one uber-powerful tool

Reviewed 3 years ago

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful....

Pros

- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible. - Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching. - Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings...

Cons

Only a couple, considering everything it does, but being picky: - The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation) - It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Best tool I've found for content marketing

Reviewed 8 months ago

Very pleased with the product. Saves a ton of time and money by combining many features into a single platform.

Pros

The content marketing tool is excellent. Before, I was toggling between several different tools--plagiarism app, readability app, KW lists. Semrush can track all of this from a single window--as you type--saving time and money. Content suggestions are also excellent, it does all the competitor research for me. You get a score for each piece of content that takes into account readability, SEO, originality,...

Cons

Customer service is unresponsive. I've emailed questions and never heard back.