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Semrush vs Upp Comparison

Overview

Category Leaders

SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across...

Upp is a product inventory management platform that allows online retail brands to centralize product data and content across...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$119.95/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

930

366

35

2

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

No reviews

5

4

3

2

1

0

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

Pros

Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research.
There is so much useful data in SEMrush. The Keyword Magic Tool is great and really helps to focus one's efforts on finding the best keywords for their content strategy.
Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

Pros

Not enoughreviews yet

Cons

At times I get stuck while I do keywords research for any of my blogs and articles, and find difficult if not updated.
Occasionally, the software stalls and takes a long time to update, so we're forced to check all our positions and rankings manually which is really frustrating.
Compared to Ahrefs their link metric is weak which I think puts them in a bad state. Apart from this their overall User interface is a bit confusing but er get to used to it.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features101
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applications Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Built-In Database
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Creation
  • Content Management
  • Cost Analysis
  • Cost Estimating
  • Cost Tracking
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Mapping
  • Data Quality Control
  • Data Visualization
  • Duplicate Detection
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Analytics
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Historical Trend Analysis
  • Ideation / Crowdsourcing
  • Inventory Management
  • Inventory Optimization
  • Key Performance Indicators
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Base Management
  • Lead Generation
  • Lifecycle Management
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mind Maps
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Country
  • Multi-Language
  • Multi-Location
  • Multiple Projects
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Planning Tools
  • Post Scheduling
  • Prioritization
  • Product Catalog
  • Product Data Management
  • Progress Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • XML / RSS
  • eCommerce Management
  • Total features24
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applications Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Built-In Database
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Creation
  • Content Management
  • Cost Analysis
  • Cost Estimating
  • Cost Tracking
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Mapping
  • Data Quality Control
  • Data Visualization
  • Duplicate Detection
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Analytics
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Historical Trend Analysis
  • Ideation / Crowdsourcing
  • Inventory Management
  • Inventory Optimization
  • Key Performance Indicators
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Base Management
  • Lead Generation
  • Lifecycle Management
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mind Maps
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Country
  • Multi-Language
  • Multi-Location
  • Multiple Projects
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Planning Tools
  • Post Scheduling
  • Prioritization
  • Product Catalog
  • Product Data Management
  • Progress Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations24
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend6/10

Share this review:

Semrush

A great tool - if you know how to use it.

Reviewed 2 years ago
Pros

Tons of tools and a lot of great insight for the price. Gives you the same information as much more expensive platforms. They've really upped their education game lately. Their courses available for users are exciting and I also appreciate their new SEO certification programs.

Cons

Plain and simple - it's confusing to use and it's difficult to make an easy to follow plan to improve your SEO. All of the information is there, but it doesn't do a great job of helping you make an actionable plan that you can recreate each week. This is definitely possible - but compared to some of the competitors (although much more expensive) it's suffering from a guided actionable experience and content performance plans and trackability.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush

This is one of the best content marketing tools out there for Website optimization

Reviewed 2 years ago

I was hesitant at first and tried our the free version before upgrading to Guru, now I have a fully Pro Business account and have few regrets

Pros

Fantastically built competitive analytics that grades competitor efforts and ranks top of the pile competitors in a specific niche has upped our game in the SEO optimization niche. It's overall a great tool that has taken our SEO management to different heights. Previously, I have used Google Keywords as a SEO tool but now with SEMrush I have no need for that as the keyword ranking tracker and inbuilt keyword research tools really is all we were looking for.

Cons

The one drawback is that it took our marketing department a while to get going with SEMrush, it wasn’t a walk in the park but once we internalized tutorials and a few support sessions it's been easier. The reports generated need further refinement as they err on the side of complex

Semrush vs. Upp

See how Semrush and Upp stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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10+ YEARS RECOMMENDING SOFTWARE

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