SEMrush Features

SEMrush

Competitor research service, shows organic & ads keywords for any site or domain

4.62/5 (213 reviews)

SEMrush Feature Summary

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking

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Most popular features of all Marketing apps

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Content Management (151 other apps)
Customizable Branding (173 other apps)
Customizable Templates (174 other apps)
Data Import/Export (132 other apps)
Drag & Drop Interface (182 other apps)
Engagement Analytics (151 other apps)
Monitoring (163 other apps)
Multi-Channel Marketing (141 other apps)
Real Time Analytics (136 other apps)
Real Time Data (126 other apps)
Reporting & Statistics (183 other apps)
Social Media Integration (197 other apps)
Social Network Marketing (131 other apps)
Tagging (134 other apps)
Third Party Integration (186 other apps)

Competitor Feature Comparison

SEMrush Feature Reviews

25 reviewers had the following to say about SEMrush's features:

James Finley

A complete SEO, SEM toolkit

2018-07-14

Pros

This is a complete webiste for monitoring, testing and implementing a great deal of marketing strategies, from SEO to PPC to social media. It has all the functions with custom reporting and a great dashboard to use it for all kind of businesses and local keywords.

Cons

The reporting tools should be more customizable, the templates have a roughedge on them, if you present them to a customer they may not appriciate it fully.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Carlos Lazarde

Semrush, the best SEO/SEM tool for web analytics

2018-08-06

It's been 4 years since I used Semrush as an analysis tool for websites, measuring the CPC of a campaign, as well as understanding the project structure of each of my clients and personal projects.

Pros

Minimalist platform and understandable at first sight Real statistics, very accurate and that can be compared with other professional software such as Webmaster Tools or Google Analytics

Cons

Does not have direct connection to other similar tools to compare statistics and improve results Social metrics are weak and the Audit Tool can be better

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve Pinkerton

Great Platform, and also several tools unique to SEMRush no one else has!

2018-06-28

Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.

Pros

There is even social media tracking and posting built in, so you don't even need to go find another software for that.

Cons

That said, there is a way to manually import that data, be it by hand or from Google Analytics, so it isn't a deal breaker by any stretch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospital & Health Care company, 11-50 employees)

Best database

2018-05-04

Huge time saver and competitive advantage.

Pros

SEMRush is amazing b/c it not only look at great data, but also let's you export everything via XLS, CSV or via API.

Cons

I think a few features such as the backlinks report are just not developed with much effort.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Veronique Malan

Search Engine Marketing and More

2016-10-14

I have been using SEMRush for over a year, first for SEO activities and now for benchmarking our company's activities on social media. The tool has many functionalities, and is adding more frequently.

Pros

Benchmarking capabilities on social media.

Cons

The user interface is improving, but still not the most user-friendly

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Romain Giacalone

Best source for SEO datas

2016-10-13

Semrush provide great and precious datas to help you analyze, understand and work on your SEO You can track many factors, analyze competitors SEO and make decisions for your SEO strategy Very powerful to choose strategic keywords, analyze PPC campaigns.

Pros

Huge amount of great datas

Cons

Maybe hard first time to find the good data in interface

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Andreea Popa

Verified Reviewer

Impressive amount of information (without spending tons of money)

2018-06-25

Pros

(Just one) Content marketing example - instead of writing an unresearched article that will get lost in the ocean of articles on the same topic, try and use the Keyword Gap tool and then write an article around that gap.

Cons

The interface is a bit crowded and it's difficult not to unintentionally skip pieces of information in the dashboard.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Hillary Long

Invaluable resource for Online Marketing Teams!!!!!

2016-11-08

SEM Rush is a product that a marketing team can not live without.

Pros

Quick and easy to use and train new users The level and quality of data is hard to beat Makes pulling competitive intelligence easy Gives a new perspective to keyword analysis Marks major updates on search engines Gives overall site health Great customizable reporting features Automatic reporting

Cons

Can be expensive depending on how many projects and keywords you need Some of the tactics is explores for SEO are dated and should be removed

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering SEMrush

It's the best search tool out there.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Great but expensive software

2018-09-12

I'd highly recommend it to anyone that centres their sales through CPC, SEO or social media marketing.

Pros

The features added while we were subscribed went way beyond search engine marketing. It really helped track everything regarding your online presence.

Cons

The software took a little while to learn, the worst thing about the software is that it's expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bobby Hunter

One of the Best SEO Softwares

2016-12-06

The API is super flexible, so you can integrate a lot of the reports into things like Google Sheets.

Pros

Tons of data at your fingertips. Great API.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great insights into competitive efforts

2018-03-15

Develop new ad ideas, benchmark ourselves against competitors.

Pros

Being able to benchmark our campaigns against our competitors was extremely helpful.

Cons

Some of the analytics are very inaccurate and unreliable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brent Randall

Semrush is complete, but slightly inaccurate

2018-09-08

You even get bonus things like social media tools.

Pros

There is also a very large amount of competitive research, content idea generator and so much more.

Cons

Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Essential SEO Software

2018-02-16

Being able to gain that extra level of insight on a campaign makes all the difference.

Pros

The Keyword tracking and audit features are the absolute lynchpins of any good SEO campaign. Being able to track your keywords over time, in different locations and on different devices is totally brilliant.

Cons

The Social Media tool could be better in truth, connecting to the different accounts can be a bit of a pain.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrés Salazar Milano

It is one of the must-have tools in the digital marketing business

2018-05-23

I improved my SEM campaigns revenue in 42%, in the first Q, and 23% more on the 2nd Q.

Pros

It helps me understand how and where my SEM campaign budget is being spent, measures my Social Media posts performance, projects their visibility and much more features if you want to mine your data for insights or optimization phases.

Cons

It is reliable, simple yet packed with information about your digital maketing efforts or simply just your SEM campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Greg Dungan

I use SEMRush to monitor the SEO health of all my clients.

2017-10-10

From this one application, I can monitor the overall SEO health of multiple clients in multiple locations.

Pros

You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Cons

You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Senior Digital Marketing Strategist (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Full developed SEM tool

2017-11-17

Pros

Helps with research, competitor analysis for ppc and content marketing.

Cons

not clear on projects and howto manage multiple accounts. This is mostly me rather than something negative on SEM Rush' part

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Craig Lawson

Review of SEMRush

2018-08-28

Main purpose is for ongoing technical site audits and competitive insights on our client's competitors PPC campaigns.

Pros

Packed full of insightful information that aids in understanding not only more about a client's website but also their competitors sites and marketing activities.

Cons

Their pricing model is by seat which is sometimes a little difficult in a digital marketing office setting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

Essential for SEO

2018-07-09

Easy to manage, monitor and report on multiple SEO projects.

Pros

I love the level of insight SEMRush gives in to SEO campaigns, such as - rank tracking, backlinks, competitors, as well as advertising insights.

Cons

Because there's so much functionality, it's sometimes difficult to navigate the product/find what you're looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cam Garrant

Verified Reviewer

My Favorite SEO Tool. Ever.

2015-12-16

I use their API for reporting in Google Sheets, I use their backlinks tool, and it always works exactly the way it's supposed to.

Pros

The site audit and project management tools make reporting a piece of cake.

Cons

The backlink tool could be a bit more robust, but as it is fairly new, I would guess that it will be improved in the near-future.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Zaur Guliyev

This Software, in my opinion, the best in its field.

2018-07-27

Increased relevant organic and paid search traffic.

Pros

Easy keyword research tool, nice SEO templates, user-friendly dashboard and awesome domain analytics tool.

Cons

I wouldn't recommend using this software for backlinks audit. The data not up to date and not always 100% correct.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Monica Shumate

Approchable SEO Management for even a novice

2018-08-17

It takes all of the guess work out of SEO Management and ANalyisis

Pros

I like the organization of the dashboard and the check list of errors so easily layed out to fix

Cons

So of the Social tools could be in a friendly format

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Amazing SEO software. Great for researching keywords and

2018-01-09

Pros

Comprehensive key-word studies tool and domain analytics. One-way link tracking.

Cons

Other than that, SEMrush is a well-balanced SEO platform with strong tooling across domain monitoring, keyword studies, and crawling.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Epperson

Verified Reviewer

Great Tool for the technical user

2015-06-23

While it does have a seamless interafce to AdWords data this tool goes well beyond SEM and into on-page, technical, and content assestment.

Pros

Depth of data Great community culture Agency friendly

Cons

Lots of data means a more complex interface Could be overwhelming to those with light hearted data minds

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

I use SEM rush for campaign insights and organic search monitoring

2018-01-18

Pros

SEMrush is a great tool for websites of any size.

Cons

My least favorite feature by far is the 1 user being able to login at a time. This creates logistical issues when a team is working on campaign analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Maria Muro

Great intelligence tool for digital marketers

2016-12-02

Great starting point for anyone looking to do research for online marketing - good overview of all the different aspects of competitive landscape.

Pros

Has your paid competitor analysis, organic analysis, competitors, backlinks, etc.

Cons

Some data is not very accurate and may seem outdated or totally off.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

8/10

Recommendations to others considering SEMrush

Great tool to use to give you a perspective of the online marketing landscape.

Source: Capterra
Helpful?   Yes   No
Read more