SEMrush Features

SEMrush

Online visibility management and content marketing SaaS platform

4.62/5 (964 reviews)

SEMrush Feature Summary

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking

Competitor Feature Comparison

API
Activity Tracking
Advertising Management
Application Integration
Auditing
Automated Scheduling
Benchmarking
Built-In Database
Business Intelligence
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Charting
Collaboration Tools
Commenting
Content Management
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import
Data Import/Export
Data Visualization
Duplicate Detection
Email Alerts
Email Integration
Email Notifications
Engagement Analytics
Geolocation
Geotargeting
Historical Analysis
Ideation
Keyword Tracking
Knowledge Base Management
Lead Generation
Mind Maps
Monitoring
Multi-Country
Multi-Language
Multi-Location
Multiple Projects
Performance Reports
Planning Tools
Prioritizing
Progress Tracking
RSS Feeds
Real Time Analytics
Referral Source Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Social Performance Management
Tagging
Task Management
Team Calendars
Template Management
Third Party Integration
Trend Analysis
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
API
Activity Tracking
Advertising Management
Application Integration
Auditing
Automated Scheduling
Benchmarking
Built-In Database
Business Intelligence
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Charting
Collaboration Tools
Commenting
Content Management
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import
Data Import/Export
Data Visualization
Duplicate Detection
Email Alerts
Email Integration
Email Notifications
Engagement Analytics
Geolocation
Geotargeting
Historical Analysis
Ideation
Keyword Tracking
Knowledge Base Management
Lead Generation
Mind Maps
Monitoring
Multi-Country
Multi-Language
Multi-Location
Multiple Projects
Performance Reports
Planning Tools
Prioritizing
Progress Tracking
RSS Feeds
Real Time Analytics
Referral Source Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Social Performance Management
Tagging
Task Management
Team Calendars
Template Management
Third Party Integration
Trend Analysis
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
API
Activity Tracking
Advertising Management
Application Integration
Auditing
Automated Scheduling
Benchmarking
Built-In Database
Business Intelligence
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Charting
Collaboration Tools
Commenting
Content Management
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import
Data Import/Export
Data Visualization
Duplicate Detection
Email Alerts
Email Integration
Email Notifications
Engagement Analytics
Geolocation
Geotargeting
Historical Analysis
Ideation
Keyword Tracking
Knowledge Base Management
Lead Generation
Mind Maps
Monitoring
Multi-Country
Multi-Language
Multi-Location
Multiple Projects
Performance Reports
Planning Tools
Prioritizing
Progress Tracking
RSS Feeds
Real Time Analytics
Referral Source Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Social Performance Management
Tagging
Task Management
Team Calendars
Template Management
Third Party Integration
Trend Analysis
Web Analytics
Web Traffic Reporting
Learn moreCompare App

SEMrush Feature Reviews

25 reviewers had the following to say about SEMrush's features:

Rohan Bhat

Best SEO platform

2018-11-14

It is a great product for content marketing community.

Pros

-Ease of Use -Features for SEO -Adwords and Analytics integration - Mobile Usability - Community Meetups - Content Collaboration Tools -Analysis of Website and Remedies

Cons

-Pricing seems a little high -Dashboard needs to get uncomplicated - customization of reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Frank Pergola

A Great SEO Tool

2020-06-30

It's essential to my website and marketing campaigns.

Pros

It does everything from domain analysis, keyword research to providing link building tools.

Cons

Integrating with Google analytics can be a bit tricky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thank you for your feedback, Frank! We are happy to know you enjoy using SEMrush.

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Anonymous
(Marketing and Advertising company, 11-50 employees)

Comprehensive Reporting and Analytics for SEO and Related Practices

2019-01-18

SEMrush has helped automate some (not all) data tracking across SEO, Google Analytics, and Google Search Console.

Pros

The SEMrush platform is the most comprehensive package for monitoring SEO activity and related digital marketing tools for content and social media programs.

Cons

The available training materials help to explain how the different functionality works in the software, but the materials take time and practice.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Hospitality company, 51-200 employees)

High Quality SEM Reporting

2019-11-07

Their outstanding reporting capabilities are a crucial part of our work.

Pros

Organizationally, our search marketing team relies on this software to provide accurate and in-depth reporting analytics on various campaigns to our clients.

Cons

The software provides everything a digital marketer could want as far as reporting analytics and their customer service is always top-notch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Meisha Bochicchio

Robust Tool For SEO/PPC Research, Monitoring, and Reporting

2019-08-08

Solid research and monitoring tool for SEO/PPC campaigns.

Pros

I personally like the monitoring and reporting feature—you can enter your domain/s and set keywords to track, parameters and setting to filter out recommendations, etc. to customize the dashboard to your specifications.

Cons

Also another caveat of other platforms, the data they report is only as good as the source (Google) so take their competitive intel, suggested bids, etc. with a grain of salt—it's a great place to get started but can be inaccurate or out of date.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
sheraz butt

Incredible Platfrom for the Professional Digital Marketing Experts

2020-04-08

Because the main thing that the reports which we export from the SEMrush dashboard, are really easy to understand.

Pros

The keyword magic tool is really awesome to check the profitable keywords for your SEO campaigns.

Cons

All other marketing tools of SEMrush are really outstanding and fabulous.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thank you so much for your kind words, Sheraz. We are very happy that you enjoy your experience with SEMrush!

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Marco Fontolan

Good tool to manage SEM campaigns

2018-12-31

Pros

SEMRush is a very complete tool in terms of marketing campaigns, offering a quick way to understand keywords and analysis of competitors

Cons

Not all the features are five-star – the analytics related to backlinks and root domains for example could be improved

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Sharon V

The best tool for online marketers

2019-12-05

As a marketer I love this tool, having all in one place makes it easier for my team and me to manage everything we do.

Pros

It allows me to manage SEO, do market research, manage my social media accounts and gather analytics all in one place.

Cons

At this moment is not possible to automatically post my photos into Instagram with their social media management tool, but I know they are working to make this possible

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Pablo López Fernández

Essential tool for marketers who are into content marketing and SEO

2019-01-18

SEMrush helps me a lot whenever I need to create a content plan or analyze competition content strategies.

Pros

I love how SEMrush keeps improving and adding new features like social media analysis or social media management.

Cons

I think that the social media tools still have a lot to improve.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Brooks Manley

Truly an all-in-one digital marketing platform

2019-11-20

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well.

Pros

The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking.

Cons

You also don't get API Access on the Guru plan – only business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Marketing and Advertising company, 1-10 employees)

SEO Strategy 101!

2019-12-06

SEMrush has guided us in making content planning more strategic, assists us in tracking SEO rank, and is used as our dedicated social media poster tool.

Pros

My favorite metric is Keyword Difficulty - the likelihood your keyword can rank in the top ten within x amount of time. It's a good comparison to CPC.

Cons

Support said they only can pull national campaign data, but I can't see that either.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Carlos Lazarde

Semrush, the best SEO/SEM tool for web analytics

2018-08-06

It's been 4 years since I used Semrush as an analysis tool for websites, measuring the CPC of a campaign, as well as understanding the project structure of each of my clients and personal projects.

Pros

Minimalist platform and understandable at first sight Real statistics, very accurate and that can be compared with other professional software such as Webmaster Tools or Google Analytics

Cons

Does not have direct connection to other similar tools to compare statistics and improve results Social metrics are weak and the Audit Tool can be better

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dustin Hovey

One of the most essential tools every marketer should have in their toolbox

2019-01-18

We use SEMrush as a solution for monitoring SEO positioning, keyword research, and gaining insight into competitors and display ads from across our verticle.

Pros

I like how I can monitor paid, organic, and display ads all from one place.

Cons

It would be great if the user created reports could be resized, adjusted, and changed on the fly in an easier way, I would like more drag and drop functionality.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Alfredo Blandon

Complete and easy to use!

2019-02-14

SEMRush markets itself as the all-one-marketing tool, and I have to agree!

Pros

The analytics tools are very complete, and the dashboard is intuitive and easy to use.

Cons

Wow, I can't really think of anything, even their content is fabulous...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Krupali Mandavia

An All Rounder Marketing Toolkit for me

2019-01-21

Further, this tool helps me track my paid campaign performances and social media performances.

Pros

In fact, I started learning about website analysis from SEMrush continuing the journey, SEMrush has always helped me in deciding marketing strategies for my clients.

Cons

There are no cons for SEMrush from my side.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Dmytro Goncharenko

Must have service for SEO specialist

2018-11-09

We use Semrush to get insights and hints about our competitor's SEO strategies, also what's important - Semrush can count approximate budgets of your competitor's campaigns

Pros

- Create projects with your websites and track how your rankings change during periods of time - Get list of your competitors and their organic rankings and keywords - You can get approximate price of organics traffic and approximate budget of CPC campaigns of your competitors - Separate statistics for Desktop and Mobile versions of the website - Display ads of your competitors - Huge database of backlinks

Cons

No historical data on Pro plan - No API on Pro and Guru paid plans

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Alberto Cremonese

Good service for SEM

2019-04-30

Pros

Complete range of analytics and features to track online marketing data at an affordable price

Cons

Some statistics are not always perfectly accurate (eg root domains)

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Patrick McMullen

The largest SEO/SEM database, and fantastic PPC tools

2019-08-28

At this point, I can't imaging running any high strategic PPC campaigns without SEMrush.

Pros

SEMrush also has more out-of-box third-party integrations than any other SEO tool I have used.

Cons

It definitely has a bent towards PPC. if you focus more on organic SEO, not to say it is particularly weak there, but you may be able to find tools that are better tailored to that purpose.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Cam Garrant

Verified Reviewer

My Favorite SEO Tool. Ever.

2015-12-16

I use their API for reporting in Google Sheets, I use their backlinks tool, and it always works exactly the way it's supposed to.

Pros

The site audit and project management tools make reporting a piece of cake.

Cons

The backlink tool could be a bit more robust, but as it is fairly new, I would guess that it will be improved in the near-future.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
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Anonymous
A verified reviewer

Great insights into competitive efforts

2018-03-15

Develop new ad ideas, benchmark ourselves against competitors.

Pros

Being able to benchmark our campaigns against our competitors was extremely helpful.

Cons

Some of the analytics are very inaccurate and unreliable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marian Isabel Narcelles

SEMRush for SEO Review

2019-08-09

Pros

I used this for SEO , Advertising Research , Social Media, Content Analysis, Competitive Research and Report & Management.

Cons

With all the services included in this software it will really cost you a lot so it would be best to really exhaust all that this software provides.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mubin Saiyed

One of the must have tool for SEO executive

2019-12-01

Great software is must-have for any SEO or Digital Marketing gigs.

Pros

Help to manage campaigns easily.

Cons

The Link building tool needs more optimization as some times it shows irrelevant websites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Craig Lawson

Review of SEMRush

2018-08-28

Main purpose is for ongoing technical site audits and competitive insights on our client's competitors PPC campaigns.

Pros

Packed full of insightful information that aids in understanding not only more about a client's website but also their competitors sites and marketing activities.

Cons

Their pricing model is by seat which is sometimes a little difficult in a digital marketing office setting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

Essential for SEO

2018-07-09

Easy to manage, monitor and report on multiple SEO projects.

Pros

I love the level of insight SEMRush gives in to SEO campaigns, such as - rank tracking, backlinks, competitors, as well as advertising insights.

Cons

Because there's so much functionality, it's sometimes difficult to navigate the product/find what you're looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Martin Guzman

Semrush functionalities

2020-05-29

I use SEMRUSH as the go tool for analysis and seo performance.

Pros

Varied type of analysis for a SEO analyst and easy integrations with essential tools

Cons

To have access to things like the API or new tools like the canibalization report you need to pay for the next tier subscription.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Hi Martin! Thanks a lot for leaving us this review, we are glad you like using the tool! You can easily start an online chat with one of our representatives on the website, we will be happy to help with any question you may have regarding our tools!

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