Semrush Features

Semrush

SaaS solution for online content marketing

4.65/5 (1,408 reviews)

Competitor Feature Comparison

API
Activity Tracking
Ad hoc Reporting
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Audit Management
Automated Publishing
Automated Scheduling
Backlink Management
Backlink Monitoring
Benchmarking
Brand Control
Brand Management
Brand Tracking
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Charting
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Content Management
Conversion Rate Optimization
Customer Engagement
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Email Alerts
Email Management
Engagement Tracking
Geolocation
Geotargeting
Goal Setting / Tracking
Google Analytics Integration
Keyword Filtering
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multi-Location
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Rank Tracking
Real Time Analytics
Referral Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Scheduled / Automated Reports
Site Search Tracking
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
URL Shortener
User Interaction Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Visit WebsiteCompare App
API
Activity Tracking
Ad hoc Reporting
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Audit Management
Automated Publishing
Automated Scheduling
Backlink Management
Backlink Monitoring
Benchmarking
Brand Control
Brand Management
Brand Tracking
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Charting
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Content Management
Conversion Rate Optimization
Customer Engagement
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Email Alerts
Email Management
Engagement Tracking
Geolocation
Geotargeting
Goal Setting / Tracking
Google Analytics Integration
Keyword Filtering
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multi-Location
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Rank Tracking
Real Time Analytics
Referral Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Scheduled / Automated Reports
Site Search Tracking
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
URL Shortener
User Interaction Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Visit WebsiteCompare App
API
Activity Tracking
Ad hoc Reporting
Advertising Management
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Audit Management
Automated Publishing
Automated Scheduling
Backlink Management
Backlink Monitoring
Benchmarking
Brand Control
Brand Management
Brand Tracking
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Attribution
Charting
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Content Management
Conversion Rate Optimization
Customer Engagement
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Email Alerts
Email Management
Engagement Tracking
Geolocation
Geotargeting
Goal Setting / Tracking
Google Analytics Integration
Keyword Filtering
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multi-Account Management
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multi-Location
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Rank Tracking
Real Time Analytics
Referral Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Scheduled / Automated Reports
Site Search Tracking
Social Media Integration
Social Media Management
Social Media Monitoring
Social Performance Management
Tagging
Task Management
Template Management
Third Party Integrations
Time on Site Tracking
Trend / Problem Indicators
Trend Analysis
URL Shortener
User Interaction Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Learn moreCompare App

Semrush Feature Reviews

25 reviewers had the following to say about Semrush's features:

Kevin M.

Enterprise Strength SEO Management and Analytics

2020-10-09

- for day-to-day management of my SEO responsibilities, this is the workhorse in the industry - build by a team that understands SEO and how the business operates - reporting is industrial strength and highly customizable

Pros

- provide excellent analytics tools for the three major areas of SEO: technical, content, and backlinks (reputational) - excellent keyword data for research and evaluation (proprietary database - not clickstream) - other digital marketing tools for social media and ads management in platform - other functionality and tools available with higher subscription costs: Google Data Studio integration; multi-device data views (and segmentation)

Cons

- price point is at the higher end of the market - learning curve is higher because of the number of views/screens/functionality; advanced SEO practitioners will understand the functionality faster

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thanks so much for leaving your great review, Kevin! If you ever have a question about the tool, feel free to reach out to us via mail@semrush.com to set up a call with our internal support team. They can walk you through a specific tool or show you best ways to use it!

Read more
Vondrae M.

A Comprehensive SEO/SEM Tool

2021-08-23

Pros

It also features robust reporting capabilities.

Cons

The social media management and content solutions are lacking in sophistication.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Rohan B.

Best SEO platform

2018-11-14

It is a great product for content marketing community.

Pros

-Ease of Use -Features for SEO -Adwords and Analytics integration - Mobile Usability - Community Meetups - Content Collaboration Tools -Analysis of Website and Remedies

Cons

-Pricing seems a little high -Dashboard needs to get uncomplicated - customization of reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek S.

Must have tool to track all SEO/SMM activities

2020-10-13

Amazing, SEM rush has helped a lot in improving our efficiencies in SEO activities.

Pros

Position tracking and social media tracker are the best features.

Cons

Think there is massive scope to enhance traffic analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Hi Abhishek, thank you so much for your review! We are glad to read you enjoy the position tracking and social media tools.

Read more
sheraz b.

Incredible Platfrom for the Professional Digital Marketing Experts

2020-04-08

Because the main thing that the reports which we export from the SEMrush dashboard, are really easy to understand.

Pros

The keyword magic tool is really awesome to check the profitable keywords for your SEO campaigns.

Cons

All other marketing tools of SEMrush are really outstanding and fabulous.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thank you so much for your kind words, Sheraz. We are very happy that you enjoy your experience with SEMrush!

Read more
Anonymous
(Hospitality company, 51-200 employees)

High Quality SEM Reporting

2019-11-07

Their outstanding reporting capabilities are a crucial part of our work.

Pros

Organizationally, our search marketing team relies on this software to provide accurate and in-depth reporting analytics on various campaigns to our clients.

Cons

The software provides everything a digital marketer could want as far as reporting analytics and their customer service is always top-notch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Frank P.

A Great SEO Tool

2020-06-30

It's essential to my website and marketing campaigns.

Pros

It does everything from domain analysis, keyword research to providing link building tools. The data and analytics reporting is by far SEMRush's best feature.

Cons

Integrating with Google analytics can be a bit tricky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thank you for your feedback, Frank! We are happy to know you enjoy using SEMrush.

Read more
Manoj V.

All-in-one SEO suite- No alternatives

2021-05-31

From keyword research to marketing analytics to link building, Semrush is the leader.

Pros

I am using it for a long time for keyword research, competitor analysis, SERP tracking, and social media marketing.

Cons

They have re-designed the interface to apply a fresh look to their dashboard. Their interface was not appealing look earlier.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sharon V.

The best tool for online marketers

2019-12-05

As a marketer I love this tool, having all in one place makes it easier for my team and me to manage everything we do.

Pros

It allows me to manage SEO, do market research, manage my social media accounts and gather analytics all in one place.

Cons

At this moment is not possible to automatically post my photos into Instagram with their social media management tool, but I know they are working to make this possible

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jay B.

Nice SEM tool to have

2020-11-20

Interface is similar to Google Analytics and easy to use.

Pros

Good UI (Similar to Google Analytics) Feature rich Easy to Use Free trial period Competitive Research

Cons

Backlink Audit is not showing all the links Position Tracking a bit inaccurate Log files doesn't support .log format

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Hi Jay, thank you for the detailed review! happy to know you enjoy the tools and are ready to recommend them. Please contact us at mail@semrush.com for any question on the tools - we'll be happy to help you!

Read more
Pablo L.

Essential tool for marketers who are into content marketing and SEO

2019-01-18

SEMrush helps me a lot whenever I need to create a content plan or analyze competition content strategies.

Pros

I love how SEMrush keeps improving and adding new features like social media analysis or social media management.

Cons

I think that the social media tools still have a lot to improve.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew R.

Most complete tool-set for SEO/PPC

2019-01-18

SEO position tracking Site audits PPC keyword tool for cross-group negatives Keyword magic for research

Pros

Daily position tracking and integrations with 3rd party analytics data Integration with Trello

Cons

Price to add an additional user is too high. Big benefit of Moz is that it comes with 20 seats.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Carlos L.

Semrush, the best SEO/SEM tool for web analytics

2018-08-06

It's been 4 years since I used Semrush as an analysis tool for websites, measuring the CPC of a campaign, as well as understanding the project structure of each of my clients and personal projects.

Pros

Minimalist platform and understandable at first sight Real statistics, very accurate and that can be compared with other professional software such as Webmaster Tools or Google Analytics

Cons

Does not have direct connection to other similar tools to compare statistics and improve results Social metrics are weak and the Audit Tool can be better

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joey H.

Robust Exhaustive SEO & PPC

2019-02-21

We manage all our clients SEO needs from keyword research & analytics , domain analytics, backlinks, ppc research and more in SEMRush.

Pros

Most exhaustive set of tools for SEO management.

Cons

It definitely takes a long time to master everything and make the best use of all you can do.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alfredo B.

Complete and easy to use!

2019-02-14

SEMRush markets itself as the all-one-marketing tool, and I have to agree!

Pros

The analytics tools are very complete, and the dashboard is intuitive and easy to use.

Cons

Wow, I can't really think of anything, even their content is fabulous...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher P.

SEMrush Provides Maximum Bang for the Buck

2021-02-18

We use the reporting tools, link management, project management, content writing tools, research tools, and we are testing the social media post management tools now.

Pros

SEMrush is very much a part of the SEO and Digital Marketing landscape.

Cons

In a small handful of places, navigation within tools is clumsy. I am being very picky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alberto C.

Good service for SEM

2019-04-30

Pros

Complete range of analytics and features to track online marketing data at an affordable price

Cons

Some statistics are not always perfectly accurate (eg root domains)

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

SEO Strategy 101!

2019-12-06

SEMrush has guided us in making content planning more strategic, assists us in tracking SEO rank, and is used as our dedicated social media poster tool.

Pros

My favorite metric is Keyword Difficulty - the likelihood your keyword can rank in the top ten within x amount of time.

Cons

Support said they only can pull national campaign data, but I can't see that either.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amanda B.

Amazing Software for SEO

2021-07-19

Overall, Semrush isn’t a great SEO and a place to quickly pop in and monitor your ad campaigns and the general outlook and effect of your brand. It’s a great site!

Pros

They’ve got great visual analytics and really help better understand your brand and campaigns.

Cons

Their dashboard is busy and some resources aren’t easily accessible on particular devices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Hello! Thank you for sharing your feedback! We constantly improve our platform pages in regard to the mobile experience and hope to deliver the best quality possible for our users that prefer non-desktop devices! - Ed

Read more
Jamil A.

Best SEO software

2019-01-18

Creating keyword rich content templates and saving huge time.

Pros

Social media promotion is handy.

Cons

Search volume sometimes make me confused.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Érick C.

Great SEO and SEM suite

2020-02-06

It's not easy but step by step we are understanding the flaws and strengths of our website and improving it.

Pros

With the most basic paid plan you can really dig into your marketing strategy, getting best outcomes in your SEO, SEM and even social media strategies.

Cons

You need to setup you account, input your Analytics, Search Console and turn on different panels for days until you have your dashboard fully complete.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Krupali M.

An All Rounder Marketing Toolkit for me

2019-01-21

Further, this tool helps me track my paid campaign performances and social media performances.

Pros

In fact, I started learning about website analysis from SEMrush continuing the journey, SEMrush has always helped me in deciding marketing strategies for my clients.

Cons

There are no cons for SEMrush from my side.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve P.

All Your SEO Base Are Belong To Us!

2020-06-16

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

Read more
sacha m.

Great tool to capture market data and SEO trends & optimizations

2020-10-13

Overall, great, this is my favorite solution when it comes to domain and keyword analysis.

Pros

Very powerful reporting, lots of features

Cons

Position tracking (SEO) and keyword management can be a big cumbersome.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from SEMrush


Hi Sacha, thank you so much for your review! We will consider your feedback on the reporting features :)

Read more
Daniel B.

Verified Reviewer

Fairly pricey, but a good SEO tool with valuable insights

2018-10-03

Pros

We use SEMrush for backlink and SEO campaigns. It identifies lots of SEO opportunities and integrates with reporting software like Databox.

Cons

There are some technical hiccups with integrations (metrics not displaying properly) and the price is a bit high compared to other SEO tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more