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SaaS solution for online content marketing

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Semrush Pricing

Pricing overview

Value for money rating

4.3

/5

2.2K

Price starts from

139.95

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Pro: $139.95/month

Guru: $249.95/month

Business: $499.95/month

What users say

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.
Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

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Reviewers who mentioned pricing said:

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Tom V.

Internet, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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After 4 years being a customer this company rips me off

Reviewed 4 years ago

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra...

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Vendor response

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at mail@semrush.com and we will be happy to answer them!

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Eric M.

Automotive, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SEMrush is a must-have

Reviewed 2 years ago

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help) - An aggregate dashboard would be helpful (to see the performance of all locations within an organization) - Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Vendor response

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

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Yassine E.

Information Technology and Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A real tresor of Content marketing strategy tool!

Reviewed 3 years ago

In my experience in getting accurate data, I always need to utilize the right instrument. My approach's success depends on the correctness of the data i'm willing to collet, insights, and intelligence. For keyword research, backlink analysis, and competitor analysis, Semrush was a critical choice and so the right tool. To get results, I'm always searching for trustworthy data and actionable insights. That what makes Semrush my go-to tool for content research and optimization. As such, an SEO strategy must be comprehensive.

Pros

When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services. Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements. IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.

Cons

The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.

RG
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Ray G.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Bang for Your Buck

Reviewed 4 years ago

As a small niche company serving clients throughout the USA and Canada, SEMrush has made us more efficient. We deliver as good or better quality data that larger companies, and still keep it personal.

Pros

SEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need.

Cons

There is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription.

Vendor response

Hi Ray, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Will pass your feedback on units to the team for consideration.

MW
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Mike W.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SEMRush Vastly Improves SEO Efforts and is Worth the Investment

Reviewed 3 years ago

Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.

Pros

I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

Cons

There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and...

SB
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Steven B.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SEMRush Rocks

Reviewed 3 years ago

Overall, I am happy and have found many uses for this software. I want better reporting for the nearly $230/month our small company pays though.

Pros

Support on the Rep side, instant data points with a single click, simple reporting

Cons

Some features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and SEMRush has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up."

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MacKenzie B.

Mechanical or Industrial Engineering, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed a year ago

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users...

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

MT
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Muzamil T.

Health, Wellness and Fitness, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Powerful SEO tool with great capabilities

Reviewed 2 years ago

We wanted a tool that can help us fill in our gaps in the industry on the side of SEO, SEMRUSH has helped us to optimize all our on-site pages, off-site and technical SEOs for the website. The tool helps in conducting keyword analysis and compares us with others in the market.

Pros

The platform is great for many things such as website audit, link building, conducting backlink analysis, finding the keyword and backlinks gap, conducting competitive analysis, and finding the correct keywords for website optimization and website analytics.

Cons

Too many features can confuse the starters, and do require proper induction and training to be able to utilize everything within the platform. SEMRUSH only focuses on Google rankings, it would have been great to see other search engines too (Yahoo, bing, safari, etc). And it is a bit pricey and if one needs every feature then Guru gets more expensive.

Vendor response

Thanks for using our tool to fill in all the SEO data you could need! With over 55+ tools, we understand it can be a lot. We have created resources in our Knowledge Base and have links to "User Manual" in most of our tools. When you first sign up for an account, we can provide you with a live demo which will help make the interface easier to navigate :)

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Patrick L.

Information Technology and Services, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Digital Marketing Tool That Helps To Create Website Analysis Report

Reviewed a year ago

The Semrush is a great tool to analyze, track and improve website the performance. With the help of its intuitive interface, we can easily access data related to organic traffic, keyword rankings, backlinks and many other important SEO metrics. We can also use tools such as Site Audit and Position Tracking to better understand how their website is performing in search results. In addition to providing...

Pros

SEMrush is a powerful digital marketing tool that offers a wide range of features to help businesses improve their online presence. One of the biggest pros of SEMrush is its ability to provide valuable insights into a business's SEO and PPC campaigns, as well as their competitors'. With SEMrush, users can conduct in-depth keyword research, track keyword rankings, and analyze their website's backlinks....

Cons

Users can track website's performance and gain valuable insights into their competitors' strategies. We can also find best keywords for business traffic.

Vendor response

Hi there. Thank you so much for the extensive review! We're glad our tool has been a valuable asset in analyzing and improving website performance. Our user-friendly interface provides easy access to crucial SEO metrics like organic traffic, keyword rankings, and backlinks. With features like Site Audit and Position Tracking, you can gain insights into your search performance. Whether you're a small startup or a big enterprise, Semrush has you covered. Thanks for being part of our journey, and feel free to reach out if you need any support!

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Marco Genaro P.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the best SEO tool. Unfortunately, a bit expensive.

Reviewed 7 months ago

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts. I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush: First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research. Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

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Danielle S.

Sporting Goods, 5,001-10,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent Resource for Complete Evaluation

Reviewed a year ago

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Vendor response

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost. If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

AS
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Anupam S.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Empower Your SEO Strategy with Exceptional Keyword Research Tools

Reviewed a year ago

My experience as a SEMrush user has been exceptional. The platform's features, accurate data, user-friendly interface, and excellent customer support have greatly enhanced my digital marketing efforts. It has become an invaluable tool in driving my marketing success.

Pros

1. Comprehensive features for all your digital marketing needs.2. Accurate and reliable data for informed decision-making.3. In-depth competitor analysis to stay ahead in your industry.4. User-friendly interface for easy navigation.5. Robust reporting and analytics for measuring campaign performance.6. Excellent customer support for assistance when needed.7. Continuous updates and improvements to stay up-to-date with industry trends.

Cons

1. Learning Curve for Beginners.2. Higher Pricing Plans.3. Data Limitations for Niche Keywords.4. Varied Accuracy in Competitor Analysis.5. Steeper Learning Curve for Advanced Features.6. Limited Social Media Functionality.While SEMrush offers numerous benefits, it's important to consider these potential drawbacks before making a decision.

Vendor response

Thank you for your detailed and insightful review of Semrush. We greatly appreciate your positive feedback on the comprehensive features, accurate data, and our customer support. We also value your honest assessment of the potential drawbacks and limitations you've encountered. Your input helps us continually improve and provide better solutions. We're delighted to be a part of your digital marketing journey and are here to support your ongoing success.

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Naveen P.

Legal Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Maximizing Your Digital Marketing Efforts: A Comprehensive Review of SEM Rush

Reviewed a year ago

I highly recommend SEM Rush for anyone looking to optimize their digital marketing efforts. The platform is incredibly user-friendly and offers a comprehensive suite of tools to help with everything from keyword research to competitor analysis.One of the standout features of SEM Rush is its ability to provide in-depth insights into your website's SEO performance, including identifying areas for improvement...

Pros

Comprehensive suite of tools: SEM Rush offers a wide range of tools for SEO, PPC, social media, and content marketing, making it a one-stop-shop for all your digital marketing needs.In-depth insights: The platform provides highly detailed insights into your website's performance, including keyword research, backlink analysis, and competitor research, giving you a clear understanding of what's working...

Cons

Expensive: SEM Rush can be expensive for small businesses and individuals, with plans starting at $119.95 per month, making it less accessible for those on a tight budget.Steep learning curve: The platform can be overwhelming for beginners, with a steep learning curve for those new to digital marketing and SEO.Limited API access: The platform's API access is limited, making it difficult to integrate with other tools and platforms, which may be a deal-breaker for some businesses.Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools, which may be a drawback for those looking for a more robust social media solution.

Vendor response

Hi! Wow, thank you so much for the glowing recommendation! We're absolutely thrilled that you're loving Semrush for your digital marketing endeavors. Our user-friendly platform and comprehensive tool suite are here to make your life easier and your strategies more effective. When it comes to SEO, we're all about diving deep and providing you with in-depth insights. Identifying those improvement areas...

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Manuel Ángel G.

Education Management, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines.

Reviewed 2 years ago

Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable...

Pros

It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.

Cons

There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.

SI
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Sam I.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My CRITICAL Tool for All Things SEO

Reviewed 2 years ago

I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.

Pros

I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.

Cons

There are a few things that I wish didn't cost extra to use.... such as the Agency platform.

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Robert T.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush is the critical

Reviewed 3 years ago

SEMRUSH dramatically changed how we do business from a marketing standpoint. The marketing insight into our competitors is something we analyze daily.

Pros

The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.

Cons

Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge

KM
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Kevin M.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The Standard for SEO Project Management

Reviewed 3 years ago

I am very happy with the power that Semrush provides for managing, aggregating and reporting on SEO and related digital data. This is a top-tier offering in the space and has shown continual improvements and innovation over the years. I will continue to support and use Semrush in our business practice.

Pros

Semrush continues to evolve and improve their software which is good news for SEO practitioners. The platform contains a LOT of features, many of which you may not ever require. Because it is feature rich, there is a learning curve that goes with using the software. But once you have that understanding in hand, Semrush offers great value for SEO and related digital marketing services.

Cons

Many new elements of the platform feel under baked. Have to pay to use each feature feels disingenuous...do I get no acknowledgement of using the software for over five years now? It would be nice to "test drive" new functions to determine if they offer value in the process. Having to pull out a credit card continually to add more data, or additional users, or test new features can bloat the price tag for Semrush considerably. Finally, having to reach out to Customer Service each time to you need to reconfigure your services is unnecessary in this era of SaaS -- improve the backend account management tool so users can "see" what they are paying for, please.

VS
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Vasilis S.

Computer Software, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Rank with Semrush

Reviewed 3 years ago

Let's suppose you have a blog. You are adding information and content, but you have no traffic and no idea where you exist in search engines. Semrush TOGETHER with a SEO Optimiser like Yoast SEO and better with Gramarly, will give you immediately a 'map' where you rank and what to do. This is a good tool, not so many 'how to do SEO' articles like Ahrefs, but really OK. However - don't expect to see results fast. You will be happy to see that your page exist in google, even in top 20 for a keyword, your rank grow from 0.16 to 0.17 , and your estimated traffic is 0.002 visits / month!

Pros

Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords. If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100. That...

Cons

Daily reports are giving errors that are not errors and someone needs to know the site well to understand . There is also a robots.txt report error, that I found it was not really an error of the site. The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information. That is becasue, the 'easy to rank ' keywords, don't have traffic. The keywords with traffic are all red - practically impossible to rank And the middle list of medium difficulty is empty - not even long tail words are there. That is a serious problem with the tool.

TJ
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Tim J.

Health, Wellness and Fitness, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Extremely useful, but sometimes unwieldy and expensive

Reviewed 4 years ago
Pros

SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.

Cons

I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool

Vendor response

Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!

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Marlyn G.

Management Consulting, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An excellent tool for SEO and online metrics

Reviewed 4 years ago

Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.

Pros

Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.

Cons

Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.

Vendor response

Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.

AL
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Ariel L.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Marketing Software—Has Everything You Need

Reviewed 4 years ago

My overall experience with SEMRush is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit.

Pros

What I liked most about SEMRush is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that. My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content. Once you have your awesome content,...

Cons

The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs. Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this. That said, it's still totally worth learning as it has pretty much everything you need.

Vendor response

Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements!

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Alex P.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Invaluable marketing data all bundled into one uber-powerful tool

Reviewed 5 years ago

We can manage all of our clients from a central dashboard, receive reports when we want them and rarely ever need to step outside SEMrush to get actionable insights on SEO. Though you could argue one shouldn't put all the eggs in one basket with an SEO tool (and in certain cases you really can't), the alternative is to invest in other tools too, which begins to get ridiculously expensive and wasteful....

Pros

- The sheer amount of power at your fingertips - there are tools for every need, whether you're an SEO or a marketer - the level of data is incredible. - Their Keyword Magic Tool for finding related keywords has saved us countless hours of head-scratching. - Excellent citation management - honestly, being able to update SERPs on SEMrush, then have those changes syndicated to all the major listings...

Cons

Only a couple, considering everything it does, but being picky: - The price can mount up if you have a lot of clients and want to take advantage of all their tools (though the convenience should overcome most of this reservation) - It takes some time to get used to - there's SO much on offer, that it can be a little overwhelming at first. It's easy to use, though because it's so powerful, finding everything can be tricky with so much going on sometimes

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Calin H.

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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I've used this in a few different positions working on a wide range of SEO campaigns.

Reviewed 6 years ago

It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Pros

This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features...

Cons

If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

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Sam C.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Essential tool for SEO agencies

Reviewed 3 months ago

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

TD
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Tarunabh D.

Motion Pictures and Film, 1-10 employees

Used monthly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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My favourite SEO Research Tool

Reviewed 4 years ago

SEMrush has all the features built-in, that are required for a proper professional level SEO research. Although the general opinion is that Ahrefs is better than SEMrush, but personally, I have found SEMrush to be the best suited for my keyword and SEO optimized content research. The layout and interface is neat and when I tried the app, for the first time, it hardly took me five minutes to understand the navigation and features, and I could immediately get down to my research work. SEMrush enables me to tremendous amount of research work, within a very short span, with impressive accuracy and very reliable result data. If anyone can afford SEMrush subscription, then there's no need to look any further for other tools.

Pros

My favorite feature of SEMrush is the ability to export SEO Research Reports in PDF format, neatly arranged in a professionally presentable format, that can also be archived and stored for reading and detailed research later on, because SEMrush can generate thousands of very accurate results. The Domain level organic SEO Research reveals very crucial information of any competitor's or personal domain...

Cons

The prices are ridiculously high and even if you pay high fees for the Pro plan, you still cannot access to certain important features. So it's not an affordable solution for individuals. Apart from the high price, there is hardly any fault with this tool.

Vendor response

Hi Tarunabh, thank you for you review and your feedback on our pricing model! It is very appreciated!