Semrush Pricing Plan & Cost Guide

Semrush

SaaS solution for online content marketing

4.64/5 (1,186 reviews)

Semrush Pricing

Starting from: $99.95/month

Pricing model: Free, Subscription

Free Trial: Available

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Free Trial

Competitors Pricing

iAPPS Marketier

Pricing model: One Time License, Subscription

TINT

Pricing model: Subscription

Maybe*

Starting from: £35.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

Rectangled

Starting from: $99.00/month
Pricing model: Subscription

Semrush Pricing Reviews

Pros
  • There is so much useful data in SEMrush. The Keyword Magic Tool is great and really helps to focus one's efforts on finding the best keywords for their content strategy.Brian M.Read the full review
  • I love GA but it can be VERY confusing. SEMrush is a little easier to navigate and understand, and it delivers such amazing information and data that you can really use to improve your web presence.Megan G.Read the full review
  • It identifies lots of SEO opportunities and integrates with reporting software like Databox. I especially like the "mentions" feature that tracks unlinked backlink opportunities.Daniel B.Read the full review
Cons
  • Compared to Ahrefs their link metric is weak which I think puts them in a bad state. Apart from this their overall User interface is a bit confusing but er get to used to it.Verified ReviewerRead the full review
  • There were a few small features missing for me because I'm used to ahrefs but I wouldnt count that as a strike against the tool.Verified ReviewerRead the full review
  • At times I get stuck while I do keywords research for any of my blogs and articles, and find difficult if not updated.Verified ReviewerRead the full review
99%
recommended this to a friend or a colleague

25 reviewers had the following to say about Semrush's pricing:

Chris Statham

Quite Expensive

Used daily for free trial
Reviewed 2020-02-18
Review Source: Capterra

OK but too expensive, cheaper options available

Pros
Great for keyword optimisation and SEO content and includes ability to suggest SEO questions.

Cons
We used the trial version and it gets capped at times so you can never quite see the full potential. The full price is then quite excessive for basically SEO optimisation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

Anonymous

Incredibly in-depth Webite Data

Used weekly for free trial
Reviewed 2020-09-22
Review Source: Capterra

Very good too, despite the high price tag, it is worth the cost.

Pros
There is no website analysis tool that matches the value of SEM Rush. It's very easy to use and give you and incredible amount of information on your website, or your competitors.

Cons
Easily the biggest downside to this software is the price. It is not a tool that most smal businesses or startup website designers can afford.

Response from SEMrush


Thank you very much for your review and sharing your feedback on pricing and features! We are glad to hear that you are generally happy with the tool and find it incomparable!

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

Minimize review

Sadman Ishrak

Great Marketing Software for Cheap Price

Used daily for 6-12 months
Reviewed 2019-04-05
Review Source: Capterra

It has helped me to grow my websites on the internet.

Pros
It is amazingly cheap. But it offers a lot of features under one roof. Most of the software do not do that.

Cons
It could make the user interface more user friendly. And the pricing a bit more flexible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

It's the legendary SEO Soft

Used weekly for 1-2 years
Reviewed 2019-04-25
Review Source: Capterra

Pros
- They have their newsletter, promoting the continuous learning not only for their clients but all mail subscribers to their training. - It has many features, and small companies always try to replicate them. - It's the SEO reference software

Cons
- Pricing. All those excellent features cost you money. Not all people or companies can afford it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Brian Bigda

Most Robust SEO Tool On The Market, But Comes At A Premium

Used daily for 2+ years
Reviewed 2019-02-12
Review Source: Capterra

Pros
SEMrush has really advanced and become THE all in one SEO tool. Sure there are other options, that each have their specialty, but if you need one tool, to keep things simple yet still get tangible results, then SEMrush is the tool for you. It is feature rich and has a lot of new feature in beta/development that cover all aspects of SEO.

Cons
Pricing is a bit steep. Would be nice if they offered one more cheaper plan for entry level clients.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Kristy Boiano

Dive Deeper into Your Site's Analytics with SemRush

Used daily for 2+ years
Reviewed 2018-11-08
Review Source: Capterra

We are starting our 5th year of business in 2019 and have SemRush to thank for much of our success.

Pros
I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.

Cons
I wish the subscription cost was a bit cheaper.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Anonymous

SEMrush is amazing to get a leg up on the competition

Used weekly for 2+ years
Reviewed 2019-09-21
Review Source: Capterra

It's given me a leg up on the competition and opened me up to ideas I never considered.

Pros
I like how powerful SEMrush is. It's clear they invest a lot of money to making it the most dynamic tool on the market.

Cons
It's expensive, really expensive. However, the value they pack is incredible. I wish they had more pricing options to choose from.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Luis Urbano

Great SEO Tool!

Used monthly for 2+ years
Reviewed 2020-03-03
Review Source: Capterra

Pros
It provides you with so much data that you need for your SEO. You can generate reports from this data which is great too. I like that you can try out the product before purchasing a service plan too so you can get an idea of whether you want to start paying for it.

Cons
I wish that they offered cheaper plans. They have competitors that offer much cheaper plans. I feel like their cheapest plan and the one following it are way too far from each other so there should be a mid-plan between them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Chris Dunne

Great for content and SEO ideas

Used daily for free trial
Reviewed 2019-01-18
Review Source: Capterra

Decent for SEO

Pros
Helped us improve our content Spy on competitors Track Keywords

Cons
UI isn't the best Cost isn't as cheap as I would like

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Anonymous

Must-Have Digital Marketing Tool

Used weekly for less than 6 months
Reviewed 2018-12-31
Review Source: Capterra

It provides a better understanding for the insights team to dissect keyword performance.

Pros
SEMrush will offer valuable insights into the client's websites. The best feature is examining keyword performance at any given time.

Cons
SEMrush is suitable for companies who can afford it. The cost is less convincing for value-seeking freelancers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Unenabasi Godwin Ekeruke

Powerful digital marketing toolkit for businesses of all sizes

Used monthly for 6-12 months
Reviewed 2020-10-13
Review Source: Capterra

SEMRush allows my business to deliver value to our clients while offering digital marketing services. With this tool, we can run technical SEO audits on multiple website, analyze SEO strategy of several competitors, track page rankings, research lots of keyword and SEO ideas for driving traffic. SEMRush is a proven tool for driving business growth and marketing success.

Pros
SEMRush is an excellent not just because it's multi-featured, but it provides extensive data for SEM and SEO activities. Beyond the wide range of features, it's simple to use. With SEMRush, digital marketers can gather competitive intelligence to enable them to optimize their digital marketing efforts. The tool lets users daily page rankings for their brand and their competitors. The software provides search data for specific keywords. Using these keywords for content marketing, SEO and SEM can help brands achieve high visibility on search engine page results.

Cons
Although SEMRush has amazing features, their pricing plan is on the high side and may not be affordable for small businesses.

Response from Semrush


Hi Unenabasi, thank you for your review and sharing your feedback on tools and pricing! I will pass it to the team. It's great to know that you enjoy Semrush overall!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Katie Kutny

Its one of my favorite softwares to find who my online competition is

Used monthly for 6-12 months
Reviewed 2018-07-03
Review Source: Capterra

I get to check out my online competition, analyze keywords, find info about website traffic and I love how they offer free seo content templates. Those are amazing for beginners. They just offer so much value to website owners.

Pros
It has an easy to user interface with so much to offer. I can check my competitors information. Check my backlinks. Analyze keywords, check out traffic statistics and much more. I like how its able to let you test out the software for free and then offers even more when you purchase the software. If you need to track more than 500 keywords I recommend going Pro!

Cons
I wish the prices were a bit lower. Some startup blogs can't afford it. I guess that is my only complaint I have for now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Ale R.

A seo and sem tool for spy!

Used weekly for 2+ years
Reviewed 2018-08-30
Review Source: Capterra

Allow me to get insight about growing traffic (seo and sem), and spy competitors.

Pros
Semrush is a really good tool for seo, you can get - traffic from your competition - site evolution - analitic - keyword - backlink You can analize your site and other... and have a really good idea how they work with traffic In seo is really good, but not the best because you have amazing tools like Ahref... But i think semrush is the best in SEM data why? Is the only tool that detect my ads and low ads expense. So, at least on my experience semrush is the best acurate on data on SEM.

Cons
The pricing, is really expensive. Would be nice a tier more afordable

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Ben Young

A robust tool for analysing competitor activity.

Used daily for 2+ years
Reviewed 2018-03-28
Review Source: Capterra

Pros
We use SEMrush on a daily basis to analyse competitor activity. We use the PLA research functionality to assess the competition on Google Shopping.

Cons
For what it offers, SEMrush is pretty expensive and there are certainly cheaper options available for competitor analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

Anonymous

One of the tools we use for checking competitors

Used monthly for 1-2 years
Reviewed 2017-11-17
Review Source: Capterra

KW research

Pros
Easy tool for keyword search and how you rank for KWs. Great for understanding the backlinks of competitors for opportunities.

Cons
Expensive product. Especially for entry level. The limits could be lower for new companies to make it cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Kyle Weiss

Great Value

Used daily for 1-2 years
Reviewed 2020-10-12
Review Source: Capterra

Pros
SEMrush is easy to deploy and great value for the price.

Cons
Maybe have a few additional features and include local directory management.

Response from SEMrush


Hi Kyle, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Will consider your feedback on additional features too :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Anonymous

Try it to Compete with your Competitors

Used daily for 2+ years
Reviewed 2018-11-08
Review Source: Capterra

I get a lot of help from this platform.

Pros
Let's analyze perfect keywords for your business to place in the right direction. Analyze what others do to create a better business. Check your Rank among with your comititors.

Cons
Pricing of the site is higher not be affordable to all of users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Anonymous

MUST have for anyone who owns a website

Used weekly for 2+ years
Reviewed 2019-01-12
Review Source: Capterra

Even though it's expensive, it's worth every penny you pay

Pros
Look, if you're going to run a lucrative website, you need to research and learn how to get a leg up on your competition. SEMrush helps with SEO tips, ad tips, keyword research, how to grab you social media audience, and up your content game.

Cons
The price. It's expensive, though it's worth it, for someone just starting up that doesn't have the funds to really dive into SEO and Content Management like SEMrush can, it's a steep price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Heath Hamilton

Invaluable tool for SEO and web migration tracking

Used daily for 6-12 months
Reviewed 2019-08-09
Review Source: Capterra

Use it daily, wouldn't be able to do my job properly without it. Every agency and SEO should use SEMrush.

Pros
The "Site Audit" and Projects tool is my favorite part. Setting up projects and scanning websites in full every month is great, we can uncover lots of hidden issues such as broken links or duplicate content with ease and filter through everything in priorities. The keyword gap analysis and data exports are also perfect for any company tracking SEO progress and keyword movements after a web migration.

Cons
The plans can be a bit expensive, especially if you use the site audit tool and wish to scan thousands of pages within a month (as there is a cap). Overall though the pricing is fair when compared to Ahrefs or the fact that cheaper tools are not as comprehensive.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Tom Verheel

After 4 years being a customer this company rips me off

Used daily for 2+ years
Reviewed 2020-11-11
Review Source: Capterra

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros
It has a lot of features, in dept analysis.

Cons
It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from SEMrush


Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review

Anonymous

SEMRush is a great all-in-one platform for conducting organic and paid search research.

Used weekly for 1-2 years
Reviewed 2018-06-18
Review Source: Capterra

Research for both organic and paid search at a great price.

Pros
I like the constantly evolving nature of the platform. New features and tools are always getting added which improves the value.

Cons
With all this tool can do, the interface can get busy at times. There's just a lot going on on the screen, simplifying the navigation and data display would be a big step.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Alberto Cremonese

Good service for SEM

Used weekly for 6-12 months
Reviewed 2019-04-30
Review Source: Capterra

Pros
Complete range of analytics and features to track online marketing data at an affordable price

Cons
Some statistics are not always perfectly accurate (eg root domains)

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

Minimize review

Mike Murray

Full range of of features

Used daily for 2+ years
Reviewed 2017-09-07
Review Source: Capterra

Pros
I'm amazed at the range of possibilities I've gleaned from their exceptional data sources. It's priced too low.

Cons
I'd like to see even more inbound link data, but that's a minor shortcoming. I can't think of any other cons.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Very versatile but a little expensive

Used monthly for free trial
Reviewed 2020-11-24
Review Source: Capterra

Top quality and clear reports

Pros
The app gives a really good picture of the site and its situation, and it is able to develop search engine optimization in a really versatile way.

Cons
For one user / site, the price is pretty high and a small entrepreneur can’t afford it.

Response from SEMrush


Hi, thank you for your review! A kind reminder that we also have a free version of our suite, it can be helpful! :)

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

Minimize review

Kevin Mansoor

Hold onto your wallet

Used weekly for 2+ years
Reviewed 2019-10-16
Review Source: Capterra

Overall I like the software and the information it provides. I just wish the was economical plan for those of us with really young websites.

Pros
The information SEM provides is top notch. They really give you the real stuff about your website and its performance

Cons
The free version just doesn't provide much info and the paid version is incredibly expensive. Most of what the paid version does you can find for free other places if you want to use multiple services. The sites that need this the most are newere sites and those are the same sites that really can't afford it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review