Moz vs Ahrefs Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Josh A

One of the Simpler SEO Tools

2019-04-02

I've used Moz as well as ahrefs, Majestic, and SEMRush.

Pros

Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO

Cons

It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Alex Wolk

This used to be my goto SEO tool but others now offer better features

2018-05-15

Pros

It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools

Cons

For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Roy Ching

Moz has been a key tool for our SEO needs

2018-03-21

Pros

Moz is the swiss army knife of SEO tools. From page analysis with their on page grader to their rank tracker, we uncover so many things about our site. Personally, I enjoy using their domain authority ranking as well as the ability to view key metrics against competitors. As we continue to work on our back links its always a great thing to see how many links we have as well as page opportunities with our key word.

Cons

We're not able to track the top links for our competitors like ahrefs. Which does present some challenges in evaluating our own top links.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Anonymous
CMO (Leisure, Travel & Tourism company, 1-10 employees)
Verified Reviewer

Solid SEO Tool Facing Growing Competition

2017-12-23

Pros

Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community.

Cons

For backlinks and content analysis, I have to use Ahrefs and SEMRush.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Vivek Khandelwal

Best link tracking tool

2018-11-24

We have used along with ahrefs and found moz results to be more accurate - we have also been able to generate more opportunities for backlinks for ourselves.

Pros

The update index and link tracking capabilities that have been added to moz over the last few months makes it absolutely indispensable. For a SEOers, tracking link quality and link updates is the first port of call. Moz is now the best tool that does that

Cons

The pricing feels slightly expensive but I guess the utility is also very time bound. Nothing apart from that.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Roman Delcarmen

Verified Reviewer

Complete Review of Moz

2017-11-13

Pros

Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools).

Cons

Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
Senior Demand Generation Lead (Computer Software company, 201-500 employees)
Verified Reviewer

Easy to use and very powerful

2018-03-08

Pros

Moz is easy to dive in and get value from it right away. Compared to competitive products it is easier to use and everything is visible at a glance. Lots of functionality.

Cons

For example, with ahrefs there was competitive research tools that I didn't find on Moz.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Michael DeLuca

Solid product but not the best out there.

2017-05-11

Pros

Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing.

Cons

Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
(Internet company, 11-50 employees)

The Oldest and Amazing SEO Tool

2018-10-04

Overall great experience using this tool, still gives some great insights

Pros

Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry

Cons

I personally believe Ahrefs is far ahead in giving out more data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Good for those new to SEO - definitely not for experts

2018-11-02

Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
(Computer Software company, 51-200 employees)

Great, Affordable Software for SEO

2019-01-22

Pros

Moz is extremely user-friendly and provides more accurate data (in my experience) than other SEO platforms.

Cons

I would say that Moz Pro can't be used as a stand-alone SEO software without something more robust like ahrefs for technical SEO.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Dave Davis

Decent Organic Tracking & Tools

2017-02-23

They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space.

Pros

Fantastic rank tracking and competitive analysis reports.

Cons

Clunky, slow, forced design language and expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Moz

The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
(Computer Software company, 11-50 employees)

Perfect for small businesses, not for power users

2018-03-18

Pros

Part of what I like about the software is what I like about the organization behind the software: They're very thoughtful and scientific about each feature they add. There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign. There's enough utility here in a nicely-presented package to be helpful--and not overwhelming--to orgs that want to get smarter about their SEO game.

Cons

For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Jamie McDermott

Verified Reviewer

A full-featured SEO tool but not as good as it should be

2018-02-13

Pros

There are some good tools and features that help you to improve your SEO. The metrics are very helpful and easy to understand. The user interface is fairly easy to navigate. Their support and knowledge base is very good and can teach you a lot about SEO and how to rank better.

Cons

I don't feel that Moz is quite as helpful to use as the likes of Ahrefs. There are some good tools but they're not excellent - not as good as they should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
Read more
Anonymous
(Government Relations company, 51-200 employees)

Good

2019-04-22

Pros

The features are good relative to the price.

Cons

It is not super user friendly, I like the interface of Moz better.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Ahrefs Reviews
Ahrefs
SEO report and backlink checker
Read more
Roman Delcarmen

Verified Reviewer

The best option for quick analysis

2018-07-09

Pros

I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic.

Cons

Lack of technical analysis, Semrush has a better tools and options to manage technical aspect in the long run.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Ahrefs Reviews
Ahrefs
SEO report and backlink checker
Read more
Jabi Sanchez

Verified Reviewer

Best SEO Tool by far

2018-02-15

Pros

They have the biggest KW data base on the market, constantly updating They are really fast crawnling the internet The Contet Explorer is a really good tool for content marketers Their link crawling time is faster and their link data size is better than majestic and so much faster and better than moz

Cons

Even what you get totally worth it at the end of the day the tool is quite expensive. Even so the Lite plan could be good for a starter.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Ahrefs Reviews
Ahrefs
SEO report and backlink checker
Read more
David Trujillo

My Preferred Tool for Backlink Building

2019-01-21

I love it, it's simple and quick to use.

Pros

It feels it moves in accordance with Google changes, while MOZ has the most wild of DA rankings.

Cons

Doesn't have a detox tool like SEMRUSH and no training program outside from the blog posts. I did search on Youtube and google for any training on link building.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Ahrefs Reviews
Ahrefs
SEO report and backlink checker
Read more
Gilles De Clerck

Verified Reviewer

Best SEO Tool in the market, by far

2018-08-06

Pros

It's not so much that it has so much more functionality than Moz or SEMRush but it just feels more intuitive and looks better.

Cons

Probably the pricing. This baby is not cheap. Then again its competitors aren't really cheaper and you do get a lot of value for your money, if you know how to leverage the information the application hands you. To that purpose, Ahrefs has a great content to guide the way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Ahrefs Reviews
Ahrefs
SEO report and backlink checker
Read more