App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

Moz Pro vs BrightEdge Comparison

Add to Compare

Compare similar apps

Semrush logo

Semrush

4.7

Ahrefs logo

Ahrefs

4.7

Yext logo

Yext

4.3

Conductor logo

Conductor

4.4

EXADS logo

EXADS

4.8

Yarnit logo

Yarnit

5.0

Good recommendations?

Overview

Category Leaders

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain...

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

347

5

4

3

2

1

203

115

24

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.2

44

5

4

3

2

1

20

16

5

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.
Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.
It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

Pros

BrightEdge is an amazing enterprise solution with the best user support I've ever encountered. I love the platform and as well and the continuous feature improvements.
Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.
The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

Cons

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.
It's also slightly disappointing that some of the reports are not available until a week or more after you load up the keywords.
Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Cons

Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it.
Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.
The dashboard can be cluttered and the data reported in data cube can be different than the keyword reporting tool which can be confusing.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features50
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Brand Guidelines
  • Broken Link Discovery
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Geolocation
  • Google Analytics Integration
  • Issue Management
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Monitoring
  • Multi-Campaign
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Prioritization
  • Problem Area Alerts
  • ROI Tracking
  • Rank Tracking
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Tagging
  • Third-Party Integrations
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Workflow Management
  • Total features15
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Brand Guidelines
  • Broken Link Discovery
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Geolocation
  • Google Analytics Integration
  • Issue Management
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Monitoring
  • Multi-Campaign
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Prioritization
  • Problem Area Alerts
  • ROI Tracking
  • Rank Tracking
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Tagging
  • Third-Party Integrations
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Workflow Management

Integrations

  • Total integrations19
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations9
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg

Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

BrightEdge logo

BrightEdge

Great Platform for those new to SEO

Reviewed 5 years ago
Pros

Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.

Cons

Platform can be slow at times, especially when re-crawling for site audit or content recommendations.

IP
AvatarImg

Ivy P.

Computer Software, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

BrightEdge logo

BrightEdge

Almost as clunky and poorly built as it is expensive.

Reviewed 9 months ago
Pros

- It has a robust set of features - if they all worked correctly- Autopilot is in theory, a fantastic feature. - Opportunity forecasting would have been great, but due to the number of bugs it has, it was unusable- Data Cube, site auditing tools, content marketing tools are good, but not better than what SEMrush, Ahrefs, Moz, etc. have at a fraction of the cost

Cons

- At over $55,000/year, the only key features it has over SEMRush, Moz, and Ahrefs ended up not working at all. We were locked into a full year and still use SEMRush and Ahrefs. Waste of money!- How clunky and slow everything is. Power users hate the UI and it takes twice as long to use any of their core features- Lack of QA. - Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it

AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

BrightEdge logo

BrightEdge

Robust Offerings But Complicated

Reviewed 2 years ago

I use BrightEdge because one of my SEO clients uses the tool, and while we report and track keywords in BrightEdge because we are asked to by the client , I much prefer SEMrush for everyday research. I will say that BrightEdge support is top notch.

Pros

BrightEdge's trending tool is more effective than Google Trends research—it has some great month-over-month data and the visualization of those changes is easier to view and assess.

Cons

An essential component of any SEO tool is keyword research, and BrightEdge is quite complicated. Once you understand the tool, it's very effective and more powerful than other tools in many ways. But for the ordinary user, SEMrush is far easier to understand. Everything in BrightEdge seems to take an extra step compared to Moz or SEMrush or Ahrefs. Again, you can also dig very deep, but that is beyond what many need from an SEO tool.

AvatarImg

Verified reviewer

Retail, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

BrightEdge logo

BrightEdge

Overpriced compared to its competitors

Reviewed 3 years ago

I think BrightEdge is best suited for large companies with large SEO teams and big budgets.

Pros

The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.

Cons

It's too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot.