Moz vs SEMrush Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
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Reviews

Honoree Tigrett

Verified Reviewer

Awesome SEO Tool Especially for Local Search

2017-11-17

Pros

Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web.

Cons

They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Alex Wolk

This used to be my goto SEO tool but others now offer better features

2018-05-15

Pros

It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools

Cons

For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Anonymous
(Internet company, 201-500 employees)

User friendly search tool

2018-07-03

Easy reporting and search data that's easy to share with non SEOs

Pros

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities.

Cons

My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Josh A

One of the Simpler SEO Tools

2019-04-02

I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity.

Pros

Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO

Cons

Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Anonymous
CMO (Leisure, Travel & Tourism company, 1-10 employees)
Verified Reviewer

Solid SEO Tool Facing Growing Competition

2017-12-23

Pros

Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community.

Cons

For backlinks and content analysis, I have to use Ahrefs and SEMRush.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Roman Delcarmen

Verified Reviewer

Complete Review of Moz

2017-11-13

Pros

Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools).

Cons

Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Good for those new to SEO - definitely not for experts

2018-11-02

Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Avishay "Jesse" Segal

Moz is probably the most well-known option out there for competitor analysis and keyword research.

2018-04-21

Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO.

Pros

Wow...this tool has so many features, I wouldn't even know where to start. A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking.

Cons

The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Nathan Sichilongo

Verified Reviewer

Using MOZ in a world of SEO tools

2018-12-13

Pros

Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is.

Cons

My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Ardalan Zandian

Verified Reviewer

A must-have SEO tool

2017-04-04

Pros

I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage.

Cons

There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Moz Reviews
Moz
SEO & Social Monitoring Made Simple
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Andrew Rowland

Most complete tool-set for SEO/PPC

2019-01-18

SEO position tracking Site audits PPC keyword tool for cross-group negatives Keyword magic for research

Pros

Daily position tracking and integrations with 3rd party analytics data Integration with Trello

Cons

Big benefit of Moz is that it comes with 20 seats.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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Pierce Smith

Great SEO tool with okay UI

2016-11-03

While I prefer MOZ, SemRush provides a more numbers-based experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
Read more
Avishay  "Jesse" Segal

A wonderful way to expand your keyword research and do some competitor analysis with ease.

2018-04-21

Great option for competitor analysis and finding more keywords than with the average keyword planning.

Pros

SEMRush has been in use for over two years now; as a competitor analysis tool, it has helped me in discovering way more possibilities than I thought I could find without it. Using the Keyword Planner was nice, but finding complementary research and keywords helped in building better SEO for myself and for my clients.

Cons

There is fierce competition for SEMrush; there's MoZ, there's ZEFO (with the latter being much cheaper in the long run), and SEMRush wouldn't necessarily become my first choice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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Anonymous
(Internet company, 11-50 employees)

Amazing SEO Tool for Audit & Keyword Research

2019-04-05

I am and will keep using this tool because it makes work a lot easier!

Pros

SEMRush has all the things you need for performing SEO tasks like backlink analysis, organic keywords, traffic, competitor analysis. The tool is worth it!

Cons

Their competitors like Moz & Ahrefs has it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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David Nielsen

My Main SEO Tool

2017-01-13

I also use specialized tools to get better data that SEMRush provides, so it's not perfect. Moz and Ahrefs are the two main competitors.

Pros

Does everything pretty well. Excellent at estimating competitor organic traffic and rankings.

Cons

Backlink reporting is still all over the map, with old links showing up as new, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering SEMrush

I recommend a trial to compare with your current software.

Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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Anonymous
(Computer Software company, 11-50 employees)

A good--but not the best--solution for SEO power users

2018-03-18

Pros

If you're looking for an SEO tool with a more-robust set of features than Moz, SEMRush is a solid choice.

Cons

SEMRush is solid, but for the money, it's not the best option out there. In spite of the decent set of tools and data, they don't win on utility, breadth of tools, size of link or keyword database, or ease-of-use. For the money, you'll probably be fine with SEMRush, but for the money I'd rather spend my budget on ahrefs.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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Jackson Kelly

SEMrush is the best overall tool of it's kind!

2019-02-15

While other tools can become a little more specialized in a specific field of digital (Moz for SEO, for example), SEMrush allows you utilize one tool for all insights, planning, tracking and reporting at a very affordable cost all things considered.

Pros

SEMrush offers insight into all things digital. In my experience with a few similar tools, SEMrush is the most comprehensive and easiest to use. It offers insights, reporting, tracking and planning for our clients' digital programs. We can even gain tons of insights into prospects' current digital marketing initiatives which helps close leads. It integrates with numerous other tools and is definitely a tool that will be the leader for at least the next few years.

Cons

It is costly if you've never spent anything on a software/tool like this before, though because of how many things it can do to enhance your service offering in the digital space, it is a necessary spend. Compared to other tools/software, cost is similar and thus would lead me to choose SEMrush all day long.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
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Roman Delcarmen

Verified Reviewer

By far the best toolset for SEO

2017-10-14

Pros

The Traffic Analytic and The Backlinks tools has been saved me hundred of hours. with those tools I have been discovered the competitors strategy, their ads providers, their links and so on.

Cons

If you compare it with Moz vs Ahrefs, Semrush is most complete in overall, but the others has some key features such as keyword management that Semrush does not have at this moment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
Read more
Subash Bidare

Actionable SEM Data to Profitable Growth

2018-04-28

Extremely useful for PPC Competitor research

Pros

SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.

Cons

There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
Read more
David Trujillo

Very Complete but Confusing at first

2019-01-21

It's good, but I stick with AHREF 90% for backlink building. The tool is mostly used by our content team for its keyword tools.

Pros

SEMRUSH is very complete with many features. In our company it is mostly used for keyword tracking, and I use it for it's detox link tool. AHREF does not have this and it does save me a ton of time when I do DISAVOWS. I just focus on the extremely toxic links instead of going through the entire list of links every month.

Cons

I had to resort to MOZ training program, and we do not even use that tool.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
SEMrush Reviews
SEMrush
Online visibility management and content marketing SaaS platform
Read more