This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Moz Pro vs Semrush Comparison

Search

Add to Compare

Recommended for you

Wrike

4.2

monday.com

4.6

HubSpot Marketing Hub

4.5

Salesforce Marketing Cloud

4.1

Oribi

4.4

Pardot

4.1

Good recommendations?

Overview

Category Leaders

Moz (formerly SEOmoz) PRO combines SEO management, social media monitoring, actionable recommendations, and so much more...

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

119.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

171

98

22

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

987

386

38

3

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.

AR

Anonymous Reviewer

Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc.

MB

Meisha B.

High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking.

AB

Adrianna B.

Pros

They constantly improve the product and come up with amazing new features. SEMrush has become an important tool for marketing initiatives.

PK

Piril K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

SS

Stephanie S.

Cons

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

Andrew B.

It's also slightly disappointing that some of the reports are not available until a week or more after you load up the keywords.

AR

Anonymous Reviewer

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

ZS

Zev S.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

MV

Michael V.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

MV

Michael V.

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

BD

Brennan D.

  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review10 days ago

Key features

  • Total features38
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Websites
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Issue Management
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Problem Area Alerts
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Workflow Management
  • Total features94
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Websites
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Issue Management
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Problem Area Alerts
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Workflow Management

Integrations

  • Total integrations19
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations30
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

Worth It!

Reviewed 2 years ago

Great tool.

Pros

Moz gives certain SEO insights that no one else can!

Cons

Moz has fallen behind tools like SEMRush in terms of value.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

MOZ is a great product, even with Rand Fishkin having moved on.

Reviewed a year ago

I like using MOZ with SEMRush and other tools. They compliment each other. I recommend it to other people, especially those new to SEO and looking for something user friendly and affordable that is the real deal versus some of the newer SEO tools like UberSuggest which I think still have a ways to go.

Pros

I like that it's very user friendly. Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

Cons

It doesn't do it all. Compared to SEMRush, there are some features missing.

Vendor response

Hi Nicole! Thanks so much for your review. We're happy to know that you find Moz fun, user-friendly, and intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

Great tool for SEO professionals

Reviewed a year ago

Overall it was a good experience but I think I lean towards SEMRush instead.

Pros

I really like the link intersect tool that Moz provides. It allows you to look at multiple websites and see what link sources they have in common that you don't. Great way to find link opportunities.

Cons

When you export the data it usually comes in a CSV file and you always have to work with the data and cell formatting to compare anything.

Vendor response

Thanks for the review Micah. Good to know you're liking the link intersect tool. I've shared your feedback on reports with the team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Moz Pro logo

Moz Pro

Quick location management across listings and properties

Reviewed a year ago

fits within budget limitations as compared to other seo tooling

Pros

Updating location data on partner sites and reflecting that data cross all sites instantaneously without manual updates or implications

Cons

SEMrush has visualizations and an easy-to-use interface for assisting and monitoring tools for business owners

Vendor response

Hey there! Thanks for the review.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

Against newer entrants, Moz still holds up.

Reviewed 2 months ago
Pros

Moz is still king for Keyword research. Their link analysis, while not as slick as aHrefs, does a good job as well.

Cons

Moz could do a lot better for competitive analysis - I wish they'd take back some market share from SEMRush.

Vendor response

Thanks for the review! Good to know that you are enjoying the keyword research and link analysis features. We've shared your feedback about competitive analysis with the team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Moz Pro logo

Moz Pro

Mediocre SEO Tool

Reviewed a year ago

MOZ is ok for ad hoc SEO analysis and seems to be aimed at a casual user. However, SEMRush and Ahrefs are more rounded and feature rich products for a similar cost.

Pros

Backlink analysis feature is solid. On page grader feature may be helpful for novice search engine optimizers.

Cons

Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.

Vendor response

Hey there! Thanks for the review and feedback. Good to hear you're enjoying the backlink analysis feature! I've shared this with our team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

User friendly search tool

Reviewed 3 years ago

Easy reporting and search data that's easy to share with non SEOs

Pros

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription.

Cons

My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moz Pro logo

Moz Pro

Awesome SEO Tool Especially for Local Search

Reviewed 4 years ago
Pros

Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web.

Cons

They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Moz Pro logo

Moz Pro

This used to be my goto SEO tool but others now offer better features

Reviewed 3 years ago
Pros

It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools

Cons

For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Moz Pro logo

Moz Pro

One of the Simpler SEO Tools

Reviewed 3 years ago

I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity. That said, it's too simple for some of my advanced projects. I prefer the backlink database of ahrefs and the audit tools of SEMRush so it's hard for me to justify the monthly subscription cost.

Pros

Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO

Cons

Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Moz Pro logo

Moz Pro

Solid SEO Tool Facing Growing Competition

Reviewed 4 years ago
Pros

Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community.

Cons

I found Moz crawl for certain niche keywords to be outdated or non-existent. For backlinks and content analysis, I have to use Ahrefs and SEMRush.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Moz Pro logo

Moz Pro

Moz Pro

Reviewed a year ago

It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Pros

I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Cons

The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Vendor response

Hi Katlego! Thanks so much for your review! We appreciate it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Moz Pro logo

Moz Pro

A Good Supplement for SEO Intelligence

Reviewed a year ago

Moz provides a good toolset that can be a supplement to other platforms. Though I would not rely on it as my primary source of research, it definitely provides good insight.

Pros

LinkExplorer is a robust feature providing good backlink insight. Though it may not be a Majestic or AHREFs, there are features that are rather unique like the Spam Score.

Cons

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

Vendor response

Hi Andrew - we appreciate the review. Good to hear you're enjoying Link Explorer. I've shared your feedback on the navigation structure with the team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Moz Pro logo

Moz Pro

Complete Review of Moz

Reviewed 4 years ago
Pros

Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools.

Cons

Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Moz Pro logo

Moz Pro

Good for those new to SEO - definitely not for experts

Reviewed 3 years ago
Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Moz Pro logo

Moz Pro

Great tool but needs better reporting

Reviewed a year ago
Pros

I have been a Moz user for close to 10 years and I can't imagine a time when I wouldn't use it. The ease of setting it up and getting the information makes it one of the most user-friendly tools on the market. Compared to other SEO tools, they have the most modern UI, which is extremely important to me.

Cons

When it comes to reporting, that's where I switch to SEMrush. As much as they have tried to improve the reporting functionality, I find it much easier to report on position changes and especially rank changes in specific geo segments.

Vendor response

Thanks for your review Stephen! We love hearing from our long time users. Great to know you're enjoying the UI and find the tools easy to use. I've shared your feedback on reporting with our team. Happy to have you with us :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Moz Pro logo

Moz Pro

Moz is a good tool, but it's not quite 'great' due to a few problems

Reviewed 2 years ago

While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior

Pros

Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed.

Cons

Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

Moz is probably the most well-known option out there for competitor analysis and keyword research.

Reviewed 4 years ago

Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO.

Pros

Wow...this tool has so many features, I wouldn't even know where to start. A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking.

Cons

The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better. When ramping up, there isn't a need to start with MoZ because of that.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moz Pro logo

Moz Pro

I am a HUGE Fan of MOZ & Moz Local

Reviewed 2 years ago
Pros

- MOZ probably has one of the best support teams on the internet in the SEO industry. (Huge props to this team. They are always there, always answering questions!) - Very easy tool to use - and they recently updated the interface a bit, making it easier to understand what's happening and what needs to be fixed. - The tools search through different directories to find where your business is located/not located and if there are any problems with your NAP. - Minimal learning curve.

Cons

- In comparison to other programs, like Yext or SEMRush new tool, this program feels a bit weak/limited. At times, I wish this tool could do MORE. - Can't respond to reviews on different platforms. - The tool is separate from their SEO tool - MOZPro. - Can get costly, quickly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Moz Pro logo

Moz Pro

Using MOZ in a world of SEO tools

Reviewed 3 years ago
Pros

Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research....

Cons

My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Moz Pro logo

Moz Pro

No longer an industry leader, but still a solid product

Reviewed 2 years ago

Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls. I utilize the community Q&A to bounce questions off of other experts as well.

Pros

Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q&A is great and high quality, really helpful.

Cons

I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools, Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moz Pro logo

Moz Pro

A must-have SEO tool

Reviewed 5 years ago
Pros

Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now.

Cons

There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.