Moz Case Study


SEO & Social Monitoring Made Simple

4.44/5 (205 reviews)

Moz use case: Robert E. Ferguson

Robert E. Ferguson

Verified Reviewer  
19th of July, 2016 = Software created by SEO experts (formerly provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

What do you like best?

MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

What do you dislike?

MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.

Why did you end up selecting Moz over other applications?

I selected MOZ for the quality and breadth of its features.

What is your main use case with Moz?

Keyword tracking, backlink discovery

Give one example how Moz has improved the way your organization functions

MOZ allows us to identify missing, broken and/or irrelevant backlinks across the major search engines.

Likelihood to recommend


Recommendations to others considering Moz

MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Time used

2+ years

Frequency of use


Rating breakdown

Value for money
Ease of use
Customer support