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Serpwatch Logo

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SEO rank tracker for in-depth analysis of SERP performance.

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Serpwatch Features

Features Summary

Functionality

3.7

/5

17

Total features

23

1 categories

Serpwatch features

API
Alerts/Notifications
Click Tracking
Competitive Analysis
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard

Common features of SEO software

A/B Testing
API
Activity Dashboard
Advertising Management
Alerts/Notifications
Audit Management
Backlink Monitoring
Campaign Analytics

Price starts from

29

Per year

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

3.7

/5

17

Price starts from

29

Per year

Total Features

23

Unique features

  • Real-Time Updates

  • Real-Time Data

  • Real-Time Notifications

Functionality

4.4

/5

6K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

12

Unique features

  • Campaign Scheduling

  • Search Marketing

  • Engagement Tracking

  • Tagging

Functionality

4.6

/5

2.2K

Price starts from

139.95

Per month

Total Features

103

Features in Common

19

Unique features

  • Backlink Monitoring

  • Tagging

  • Geotargeting

  • Web Tracking

Common Serpwatch comparisons

Serpwatch logo
Ranktracker logo
SerpwatchvsRanktracker
Serpwatch logo
SE Ranking logo
SerpwatchvsSE Ranking

Reviewers who mentioned features said:

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Ahmed A.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent search ranking tracker

Reviewed 2 years ago
Pros

It's easy to set up, works well, and I love the daily automated emails so I don't have to login to the dashboard all the time.

Cons

- add a technical SEO audit tool and a website auditor with more than 180 ranking factors (this is available in the Labrika service);

AR
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Verified reviewer

Internet, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Hope it will be better in the future

Reviewed 3 years ago

Support is friendly and response-times are good. Experience with the software is that it is not used at all due to reporting. My clients would not like it.

Pros

The price at the time and the idea of using one tool just for rank tracking and reporting

Cons

Reporting, this part is designed very poorly and renders the solution useless for now. They are working on a new reporting module (they say) but the fact that they did not give this part a high priority and went for KW research instead seems to me they lost focus.

Vendor response

Thank you for taking the time to write a review, we really appreciate your honest feedback! As you correctly mentioned, we are in the process of developing an advanced Reporting feature while also working on improving the Keyword Research tool. We understand that both of these features are extremely valuable to our customers and we intend on perfecting both. As far as the new Reporting system goes,...

DC
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Dunia C.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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A tool that shows promise but still has a long way to go.

Reviewed 3 years ago

Serpwatch could be a great tool if it were to work well. Unfortunately so far the only thing it has caused me is frustration and I can't recommend it to anyone. If in the future they manage to solve all the current problems, I have no doubt that it will be a great keyword tracking tool.

Pros

Serpwatch has very attractive functionalities in a keyword tracking tool. I especially like that you can add notes to the position graph and that supposedly, every time Google makes a big update, the Serpwatch graph shows it. This way you can know if the update affected you or not.

Cons

This tool has a lot of problems. I have spent days without updating the positions of my keywords even though I have established a daily frequency. The platform is extremely slow and many times it does not load the elements that it is supposed to load, such as the list of keywords or the position graph.

Vendor response

Hello Dunia, We really appreciate your honest review. We are especially glad that you liked our Notes and Google Algorithm update feature. This is because our goal is to build SerpWatch into a tool that answers all your questions about the WHY behind every rank movement and the features you mentioned are precisely for that. At the same time we are sorry for the slow load time on the app. It happened mainly due to sudden UI changes by Google which bogged our engines down. However we have fixed that now and the engine is 99% stable, and we are confident that such a situation will never arise again.

CM
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Claudiu M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Tool and Trustworthy Rank Tracking System

Reviewed 2 years ago

I own several sites, each with over 20,000 KW indexed in Google, and I find it very hard to keep track of them. I chose Serpwatch because it allows me to keep up with the most important ones and have confidence that the data I see is the real thing, without having to check the SERP myself.

Pros

I'm only using the Keyword Tracking Tool, which is all I need.- Easy to use- Nice interface- The dashboard on my mobile phone looks and works fantastic.- I'm a heavy Slack user, and I find the integration with this tool handy and time-saving. - The keyword tracking is accurate. I tried some open-source KW trackers, but if you want a helpful product, you need an established one, like Serpwatch.

Cons

- I wish that the app would be a little faster. When I navigate thru all my projects, I feel it's slow. But this can be improved by the Devs.- The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic Rank Tracker for Agencies and SEO Gurus

Reviewed 3 years ago

I love the program and the community. The team is very responsive and the product does exactly what it says.

Pros

I love the daily checks and analytics for each keyword tracked. I can easily see a chart of my rank over time for each keyword and its comparison to competitors. The last thing I really like is that I can spread my checks out to once a day, once every couple days, or once a month. It makes the keywords go much farther without having to pay more.

Cons

I wish there was a slimmed down interface for mobile. It is mobile friendly, but if you have a lot of keywords, it's hard to get an easy glance through them all quickly.

Vendor response

Thanks for leaving this great review, it's great to know that you really enjoy using the tool. We appreciate it! Soon you can expect more new and improved features when SerpWatch Version 2 is released.

AR
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Verified reviewer

Internet, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy, simple ranking tracker

Reviewed 2 years ago

I've been using Serpwatch for more than a year and I love it. It's easy to set up different projects for each website and add new keywords. It's also easy to adjust the search engines you want to track and the frequency. I like that I can quickly get a big picture view in the dashboard, and the daily emails notify me of important changes.

Pros

I appreciate the automated emails that notify me of important changes in my rankings. That way I don't have to log in and check every day but I can still stay on top of things.

Cons

I don't really have any criticisms but I really only use the basic features of rank tracking.

JN
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Jonathan N.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Not Bad But Not Great

Reviewed 2 years ago

We were initially interested in Serpwatch's rank tracking features. It was okay... did the job, but we did face some issues with the platform: slow loading dashboard and inconsistent update schedules.

Pros

Loved Serpwatch's UI - very clean and easy to use. Getting everything set up was a breeze.

Cons

There were some inconsistencies with how frequently the data was updated. We had set up daily rank tracking, but it seemed like the keyword ranking data didn't update for every single keyword we had. We had to manually figure out which ones had updated successfully and which ones hadn't. The dashboard was also very slow at times.

ME
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Mike E.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Not fit for purpose

Reviewed 3 years ago

Shocking! [SENSITIVE CONTENT] sold it to us after much conversation and promised us it would meet our needs as an enterprise level tool. The reality is that it didn't work, when I requested a refund his response was that they were aware of the issues but didn't want to refund us as they'd had to spend so much to fix the platform!

Pros

Daily rank tracking was the key feature which attracted us to try this service

Cons

It doesnt work. We were unable to export any rank tracking data, it just timed out every time. Data export is core to SEO activity. After a decade in the industry this platform is the first to fail to deliver this essential functionality!

AR
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Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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One of the many rank tracking tools

Reviewed 3 years ago
Pros

Extremely easy to use, minimal time to be spent on setting up

Cons

Not enough SERP Analysis features, with Google now rolling out the unlimited scroll in mobile. SERP Analysis becomes even more important.

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Tim K.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Slow & not reachable

Reviewed 3 years ago

I wouldn't recommend it to anyone.

Pros

Keyword tracking is allright: fill in the keywords, choose a period and auto checks begin.

Cons

The software is always slow or many times unreachable. Uptime is one of the most aspects of a keyword tracker. Also: no new additions in 4-5 months time (PDF report is still 'coming soon').

TS
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Toby S.

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Not Really Bad But Things To Improve

Reviewed 3 years ago
Pros

SerpWatch has a nice interface to track all keywords of your clients. You can configure various update frequencies and alerts if there are any major position changes.

Cons

Sometimes the position updating gets stuck for several days. Although the SERP screenshots are not available since a while ago. These things need to get fixed to get 5-stars.

PB
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Pranami B.

Internet, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Serpwatch- review

Reviewed 2 years ago
Pros

The most effective features are keyword rank tracking and keyword research tools, as these features helps me with the work I perform in my SEO marketing field and these features has helped me alot.

Cons

All the features are good and there is n need for any change.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Solid serp software at a solid price

Reviewed 3 years ago

Overall not bad and for keyword tracking pretty good value for the plan.

Pros

Clean and simple UI/UX and easy to set up plus implement.

Cons

Lack of backlink building and other SEO features most other SAAS provide with their service.