SharpSpring Pricing, Features, Reviews & Alternatives

SharpSpring

Affordable marketing automation for all business sizes

4.55/5 (684 reviews)

SharpSpring overview

What is SharpSpring?

More than 1,400 digital marketing agencies and 6,000+ businesses worldwide have chosen SharpSpring as their marketing automation partner. Since 2014, SharpSpring has helped marketers to automate workflows, drive more leads and convert those leads to sales. With its competitive pricing and robust platform, the company has gained significant market share from industry leaders in the short time since its inception. Its robust feature set includes behavior-based email marketing, native or third-party CRM integration, social media management tools, visual workflow builder, dynamic forms, buyer personas, landing page builder, blog builder, universal CMS compatibility, and integration with hundreds of applications.

SharpSpring is typically a fraction of the cost of other marketing automation alternatives.
sharpspring.com

Pricing

Starting from
$399/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Germany and 3 other markets, India, Mexico, United Kingdom

Supported languages

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SharpSpring screenshot: SharpSpring - CampaignsWhy I Got a Live Demo of SharpSpring Marketing AutomationSharpSpring screenshot: SharpSpring - Conversion ReportSharpSpring screenshot: SharpSpring - AnalyticsSharpSpring - Why Marketing Automation
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SharpSpring user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.3
  4.6
Lisa W.

SharpSpring makes my life easier.

Used weekly for 2+ years
Reviewed 2021-04-13
Review Source: Capterra

It's a great platform, and the support team has been very responsive with any questions we've had over the last few years. The onboarding process was great and we never felt alone in learning how to use it. I also like the regular webinars and learning opportunities that SharpSpring hosts for marketers/agencies.

Pros
The email builder, landing page builder and form builder are all straightforward and fairly easy to learn. There are also help/support articles for pretty much anything I need help with or get stuck on. The "life of the lead" view is helpful to see a contact's interactions with our brand.

Cons
The email and landing page builders offer a lot of flexibility in layout/design, but sometimes they are a bit too restrictive in terms of moving elements around.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rafael E.

Awesome Tool - “Functional Middle Market Software”

Used daily for 2+ years
Reviewed 2021-02-08
Review Source: Capterra

They really help to centralize all our clients, CRM, Email marketing, Lead scoring, Landing page builder, marketing automarion, slaes analytics in one place.

Pros
We keep on being intrigued with all the Sharpspring has to bring to the table. They are really here to help organizations like us. I love utilizing this product consistently and utilizing it to deal with my leads. As a sales rep, it is trying to discover a CRM that really works for you, not where you need to work for it. I like the convenience with the kanban sheets just as the advertising computerization for dribble crusades.

Cons
By now never saw something that came in mind right now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dennis S.

Buyer Beware - Don't Believe the Hype

Used occasionally for less than 6 months
Reviewed 2021-01-28
Review Source: Software Advice

Other functionality gaps: 1. No sequencing on emails. 2. No video integration into mass email or individual email. 3. Socia Media Management Tool - They don't have Instagram give you some story about how they got in the tool after Insta was acquired by FB and NOBODY else (which is flat out wrong) has Insta integration into their scheduling platform. 4. Content Library - So they have a max size file, that even a 4 page PDF eBook is too big. You will think you are crazy when you upload it and nothing happens. Reason being is they don't pop a message saying your file is too big. I opened a help desk ticket item on simple things like this and other basic functioning items. Which you shouldn't have to. Like configuring and sending an email. Or building an email nurture campaign has no logic to it. So this is my second go-around I was going to leave HubSpot for SharpSpring and I did with a great deal of buyers remorse. I amicably tried to resolve this...SharpSpring is going to say they let me out of my contract and did everything they could to resolve this but the problem is that the product has MAJOR gaps. They position this as a strong competitor to HubSpot that's the furthest thing from the truth. Your software should almost manage you, instead you will spend a considerable amount of time managing this software.

Pros
The only pro to this product is the pricing is enticing. The margin for an agency is solid. Customer support is good buyer beware you will get to know them very well even for creating the simplest of tasks! CRM - In each contact, you can see all the touchpoints in a timeline.

Cons
The worst marketing automation and CRM tool that I've ever deployed, company lacks integrity. It's the 2nd time I fell into the SharpSpring trap, the product looks good in the demo but has significant gaps. 1. Agency Billing Model - They want to bill your clients and then bill you 30-days later, it's very confusing. 2. Forms - Horrible still CSS, dealing with coding your forms, takes forever, each form is customized. 3. Lead Scoring 4. Nurturing Campaigns 5. Calendar Schedule - So you only get one calendar schedule for sales, so for example if you have multiple links for scheduling time on your calendar you cannot customize more than 1. Very frustrating. 6. Support Videos - Aren't updated so if you are watching a "how to" video it's likely that a new version of the software came out and the video is not relevant. You'll spend a lot of time trying to figure that out. 7. Landing Pages - No functionality, there's was a lot of backend configuration that said I needed to list my website on the domain and it was already on there. 8. Email - So you cannot track opens directly into your email "This product still has not evolved much from my efforts with it two years ago. I'm opening a help desk ticket item daily. That said I'm working on building a landing page and form. I went back and watched the training videos the big issue there is that the UI and new platform don't match where the buttons previously were located. So it's not an apples to apples when you watch the videos.

Response from SharpSpring


Hi Dennis,

Thank you for taking the time to share your experience with SharpSpring. We never take losing a partner lightly. We truly appreciate the feedback you shared with our Customer Success managers. We will use your feedback to continue to improve our resources for our agency partners. If you'd be open to sharing any additional feedback please email us at feedback@sharpspring.com.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Stuart B.

A great software alternative to Marketo or Pardot

Used daily for 2+ years
Reviewed 2021-03-23
Review Source: Capterra

It's a great platform overall. Expect great customer support, but also plan for a lot of time setting up automation workflows and action groups. But the tool will do what you need it to do, and then some.

Pros
The biggest plus is its affordability - all the features you need at a price that is accessible. It has all the core functions one needs in a marketing automation platform, with a powerful sales pipeline and lead management component that provides an exceptional, integrated experience. Added bonuses are chatbox and book-time features included in the price, and the ability to sync Outlook emails to a contact's record. Lead scoring

Cons
The email editor can be a bit clunky and formatting copy and layouts can be finicky. The email previewer can be cumbersome. Visual workflows can be arduous to make

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christine M.

A Functional and Affordable Platform for My Small Agency!

Used daily for less than 6 months
Reviewed 2021-02-15
Review Source: Capterra

Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!

Pros
When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!

Cons
Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms I've used. However, it's definitely not the focus of the platform, and there are workarounds for most of the issues I've run into with it. The SharpSpring team is also super responsive to feedback, and are constantly improving their product. I've already seen some great changes in the time I've been using the platform, and I'm confident the content calendar and scheduling tools will only continue to improve!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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SharpSpring pricing

Starting from
$399/month
Pricing options
Free trial
Subscription
View Pricing Plans

Contact SharpSpring for pricing information

SharpSpring features

API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Search/Filter
Social Media Integration
Template Management
Third Party Integrations

Engagement Analytics (394 other apps)
Performance Metrics (370 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for SharpSpring

Key features of SharpSpring

  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Anonymous Web Visitor Identification
  • Auto-Responders
  • Automatic Lead Distribution
  • Automatic Notifications
  • Automatic Reminders
  • Behavior-Based tracking
  • Business Analysis
  • CRM Integration
  • CRM, Database Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat
  • Click-Through Tracking
  • Contact Database
  • Contact History
  • Content Library
  • Content Library, Trackable Assets
  • Content Repository
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Custom Lead Scoring
  • Customer Accounts
  • Customer Analysis
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Drag-and-Drop Customizable Pipeline
  • Drip Email Marketing
  • Dynamic Content
  • Dynamic Forms
  • Dynamic Lists
  • Email & Text Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Forms Management
  • Image Library
  • Landing Page Builder, Landing Page Templates
  • Landing Page Templates
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Life of the Lead - Contact Activity Timeline
  • Market Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multiple Data Sources
  • Multiple User Accounts
  • Multiple device recognition & tracking
  • Open API
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reminders & Notifications
  • Robust Reports & Analytics
  • Rules Engine
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Emails
  • Shopping Cart Integration
  • Single Sign On
  • Social Media Integration
  • Social Media Management, Content Calendar
  • Social Media Marketing
  • Template Management
  • Third-Party Integrations
  • Tracking Features
  • Unsubscribe Database
  • Visitor Targeting
  • Visitor Tracking
  • Visual Workflow Builder
  • WYSIWYG Editor
  • WYSIWYG Email Editor, Email Templates
  • Web Forms
  • Workflow Management
View All Features

Benefits

Utilize SharpSpring’s built-in CRM, or leverage the open API and universal CMS compatibility to integrate with a third-party CRM of your choice.

SharpSpring's all-in-one system has dynamic forms, a landing page builder, blog builder, natively integrated social tools, and behavior-based email marketing.

Go beyond outdated email service providers by sending relevant content to the right lead at the right time. Leverage after-the-click tracking, notifying sales people to take action at the right moment.

SharpSpring forms allow you to build, reorder, and customize fields through a smooth drag-and-drop editor. Most fields are auto-completed for returning visitors, and SharpSpring’s progressive profiling feature allows you to collect more information on your leads as they engage with your forms over time.

Track all sales opportunities starting from creation to close with a high-level view of the entire pipeline. SharpSpring’s pipeline is customizable so you can mold it to fit your sales process.

SharpSpring analytics provide relevant and accurate data for better decision making and a clear understanding of your return on investment. Even better, ROI can be broken down by individual campaigns.

The powerful rules engine eases the process of marketing automation. With visual workflows, it’s easy to engage leads at various points in the buyer’s journey and customize each user experience.

The open API and PieSync and Zapier integrations help to connect hundreds of third-party applications with SharpSpring, along with keeping the user data safe and secure.