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Lead Gen & CRM (formerly SharpSpring) vs ion Platform Comparison

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Overview

Category Leaders

Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

ion interactive is a cloud-based content marketing platform designed to help businesses enhance and analyze audience engagement through quizzes, assessments, infographics, or white papers and gain insights into consumer’s preferences or interests.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet
No screenshots yet

Pricing

Starting from

449

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

12000

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

763

5

4

3

2

1

533

171

37

7

15

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.4

105

5

4

3

2

1

48

46

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
This allows us to better understand and track our users and help determined the best platforms to promote our campaigns.

Pros

And the fantastic integrations available help to track interactions in our favourite CRMs.
This is a powerful tool that can help you improve performance of your landing pages - with a fairly clear interface.
I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

Cons

The constant failure of the system, the automations fail. They are not fixing the bugs.
Their billing platform is absolutely ridiculous. They bill your clients directly, and not the agency using the platform saying that the client is the end user, not the agency managing the account.
We are now remarketing to leads that were missed during the initial buying cycle and reclaiming that lost revenue on top of increasing our close rate on new clients.

Cons

Not having a 'Copy & Paste' function, nor an 'Undo' button. When I train partners within our organization, this is the biggest initial complaint.
We struggled with landing page development timing by going through our internal IT team.
Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear.
  • Vendor responds to reviews
  • Last review7 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features100
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features28
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations161
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

Alternatives

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User reviews that mention these apps

MA
AvatarImg

Michael A.

Management Consulting, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Sharpspring: With Great Value Comes Great Opportunity

Reviewed 8 years ago

We have been on the Sharpspring platform for nearly a year now and it has changed our agency. Back in the day (you know, a "whole" 8 years ago), inbound marketing and the software that supported its methodology was not a very crowded sandbox. But now there are all kinds of full blown platforms and other software stacks - needless to say, the playground is getting full. What made Sharpspring appealing to us what how it allowed us to "handle the transaction". Our clients know we use Sharpspring but they continually refer to it as if it were "our platform" - this instantly changes the way they (and prospects) see us. That being said, it has not been without its bumps and bruises. There have been times when features just didn't seem to work or required some guesswork (i.e. - building dynamic lists based on lead info seems to be hit or miss and the email builder is a bit clunky). In all fairness, we have just been too busy to become fluent in all aspects of the platform so this gripe may totally be on us, and not Sharpspring. All in all, I don't see us moving in another direction any time soon. We are a growing agency and we have hitched our growth to that of the Sharpspring platform.

Pros

Positions our agency as the resource. Up and running in a matter of minutes. Because of the quick implementation, a quick ROI to the client is much easier.

Cons

Parts of the platform are still clunky. On rare occasions, the platform cannot be reached. Because of its age, integrations are still limited.

RE
AvatarImg

Rafael E.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lead Gen & CRM (formerly SharpSpring)

The last review you need to read before you choose your CRM.

Reviewed 3 years ago

They help me understand where my leads are coming from, which campaign is been effective, with those leads are buying and how my commercial team is dealing with the leads and opportunities, and just by this month, we started to make our customer journey into the platform so we have also our CS on board.

Pros

Looking all around the market, you will find sharpspring, with a slightly different business model that can make some eye turn but after you understand you will love it. The fact that you can buy directly from agencies that know the product and already know your objectives and product, is brilliant since no one will understand more your client than their selves and you that is emerging on his market, some platform forces you to buy their onboarding package that in the end, you don't leave with much. A platform with that many features on the begging can be a little overwhelming, but with time, you understand the reason for each feature. I use them for lead management, campaign, sales pipeline, and don't feel that i am using their potential 100% already

Cons

the learning curve needed for the platform, all platform have their learning curve, but once you pass it, this service is awesome!

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Harry L.

Management Consulting, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

the very best customer management tool we have ever seen

Reviewed 5 years ago

We tried out several other top contenders and they can not hold a candle to this software. Totally blown away.

Pros

We like everything, the landing page builder plus the behavioral modifications for changing around the look of emails and landing pages is unbelievable.

Cons

not one thing is wrong with this platform.

PM
AvatarImg

Pavel M.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Cloud platform for marketing automation for an excellent price-performance ratio

Reviewed 4 years ago
Pros

I like a clear dashboard with quick access to events in the database for the last period. Sending automated reports that can be customized as needed. Visual workflow for automation.

Cons

I have no negative experience with the platform

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Karlee O.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Amazing online resources and customer service

Reviewed 3 years ago

As we've developed our use of SharpSpring, we've been able to rely on the SharpSpring team for questions and guidance. You can tell they really care about the success of their agency partners and want to provide extra one-on-one support.

Pros

As you grow within the platform, there are numerous free resources readily available. If you have a question about a specific feature or capability, you can simply search their online resource library and you'll find an in-depth, step-by-step article with the answer. For more complex or strategy items, they host frequent webinars that you can access at any time. And, of course, it is very easy to submit a support ticket with an extremely quick and thorough response.

Cons

Limited social listening depending on the social platform

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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Great for marketing agencies

Reviewed 6 years ago

Overall, their customer service and platform was very helpful for our business. The cost of their platform is significantly cheaper than other marketing automation platforms, especially if you have a lot of leads in your database. You can also license out 4 free licenses, and if you want to license out more, you only have to pay a fraction of the cost (which you can upsell to clients). So I think it's worth the money, especially because it has all the main features you need to be successful. However, I personally don't think it's as user-friendly as Hubspot's platform, so it may take some time to get used to.

Pros

I like that they have an option to license out the software to our marketing clients.

Cons

I don't think their platform is quite as user-friendly as Hubspot.

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Devin L.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

SharpSpring is the Best of the Best

Reviewed 5 years ago

My overall experience with SharpSpring has been wonderful! While the platform still has kinks to work out (what platform doesn't?), their customer service is amazing and they move at a rate unseen by others to make the platform better every day. I highly recommend them not just for their platform, but their people are friendly as well.

Pros

I really enjoy the various features that are available within the platform! It allows us to quickly and easily identify our prospects, capture their information on the website, and then market to them in a way that is meaningful and generates new business for us.

Cons

In their mission to make their platform compete, they often focus on getting new features out quickly but then have to go back and update later. I've seen this happen for them with tools like Video Calling, which became quickly available due to COVID-19 but lacks the robustness of other dedicated video platforms that I would imagine most companies already use.

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Andrew M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Amazing Enterprise-level Marketing Automation + Integrated CRM Platform

Reviewed 5 years ago

SharpSpring has saved us time and money by bringing together everything we need internally, as well as the needs of our clients, into one platform. Having the ability to dedicate time to only leads that truly show an interest in working with us, as well as, to see that interest with the click of a button is amazing.

Pros

SharpSpring is a game-changer! Getting an all-in-one platform that allows us to go from capturing lead information and behavior all the way through to identifying qualified leads through marketing campaigns is amazing. Having one place for marketing emails, landing pages, social media, blogging, meetings, video chats, and more is almost unheard of. Match that with a really robust CRM that tracks leads, beautifully outlines the life of a lead, and allows you to easily manage the sales pipeline and one-on-one engagements with pre-qualified leads with lead scoring is amazing.

Cons

Seriously, there isn't much negative to say about this platform. The onboarding was amazing, the self-guided trainings were awesome, it's a great platform. The only downside is it's not as "pretty" as some platform, but hey, I'd rather have a functioning product helping me make more money and something pretty to look at.

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Matthew M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Marketing automation powers new business development

Reviewed 4 years ago

I can pitch new business knowing that I have a definite way to show return on investment for my clients.

Pros

The platform is easy to use and integrates smoothly. What I like most SmartMail feature tracks behavior and helps us use content to nurture leads. We are able to provide a precise measurement of what content drives conversions.

Cons

This is a robust platform and does require a strategic approach to onboarding and does require a measured and patient approach. Don't try to set this platform up without the free use of the onboarding coaches.

JG
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Jason G.

Computer Software, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Sharp Solution for the Shed Industry

Reviewed 5 years ago

We have integrated the Sharp Spring platform into our custom POS for shed companies and this allows our customers to have an incredible view of their ROI on ads and organic traffic!

Pros

We were drawn to Sharp Spring because of their business model that focused more on supporting agencies and offered a great pricing model!

Cons

No to much bad to say about it. We're liking the platform a lot!

SM
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Scott M.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

SharpSpring - A Useful Platform with Helpful Customer Support

Reviewed 8 years ago

SharpSpring is a pretty hefty platform. Along with email marketing, they provide analytics, campaign support, site traffic data, task management/workflow assistance. In spite of having a lot going on, they do deliver. The customer service team is ready and eager to help, too, if you find yourself stuck, plus there's a good library of tutorial videos and docs. If you're new to using these kinds of systems, this one is a challenge, but it's still worth it because once you've mastered things (and it's not hard) you'll realize that you have access to some pretty powerful tools. And if you don't see something, ask them. They're always open to ways to improve.

Pros

Powerful tool, lots of useful features, intuitive design

Cons

Complicated if you're new to using this type of platform, but they provide help.

ES
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Evan S.

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Superb Marketing Platform!

Reviewed 5 years ago
Pros

This platform allows our organization to effectively manage our business to business relationship in an easy to use dashboard. I highly recommend this platform to anyone trying to grow and manage their business!

Cons

Creating emails for marketing campaigns can be difficult when first getting used to the platform.

BB
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Boariu B.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Marketing platform.

Reviewed 6 years ago

The platform helped me with tracking all my markets.

Pros

The platform helps you with a lot of features for marketing like tracking , building websites and manage.

Cons

I got nothing the platform it's rely complex with almost all features you need for marketing.

FA
AvatarImg

Fernanda A.

Design, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

A great management and integration system

Reviewed 4 years ago

The system makes my job a lot easier. The necessary information and data, organized and easily accessible, increase productivity.

Pros

Sharpspring have a great integration between marketing and sales team. The system have fully automations and saves a lot of time from these teams.

Cons

The landing page and newsletter design platform is not that easy to manage and automate.

MG
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Maud G.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Lead Gen & CRM (formerly SharpSpring)

Not very functional

Reviewed 2 years ago
Pros

A nice product for automated workflows.

Cons

The platform is difficult to navigate. It is a medium performance product. Not very functional.

CP
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Christopher P.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

SharpSpring for the win!

Reviewed 4 years ago

Exceptional! Their customer support is second to none. [SENSITIVE CONTENT HIDDEN] in particular has been amazing!

Pros

An all-in-one CRM and Automated Marketing Platform!

Cons

The restrictions on list imports is the only thing I dislike.

PP
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Paul P.

Nonprofit Organization Management, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

SharpSpring's Marketing Automation

Reviewed 6 years ago

We are using SharpSpring to engage both existing and new leads. After setting up landing pages, site tracking and marketing campaigns, we have seen a significant number of new visitors. Using SharpSpring to find and nurture leads (new & existing) has been wonderful!

Pros

SharpSpring is a very powerful platform! We see (and continue to see) lots of value in the automation of this platform. You can essentially set-it and forget-it!

Cons

We haven't found anything we don't like about SharpSpring.

CG
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Carol G.

Biotechnology, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Lead Gen & CRM (formerly SharpSpring)

Not for a serious salesperson

Reviewed 5 years ago

This platform is for marketing people, not sales professionals.

Pros

This is a MARKETING automation software suite, probably suitable for companies with large web lead generation channels and with individuals as customers. However, my firm is not such a firm. We just need a good CRM to support direct sales.

Cons

The architecture of the system is not a proper 3-object platform. The 'Accounts' modules cannot be configured into tables. Custom fields do not search, sort or display in tables. Ditto custom contact or opportunity fields. The only sortable field is the probability in the opportunities. Without the ability to make dynamic, sortable tables, this makes the platform useless to me.

PS
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Pamela S.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring)

Love SharpSpring-best small business solution for marketing automation for the price

Reviewed 5 years ago
Pros

The pricing is great for small businesses. It has all the robust features of competitors but I think easier to use and you can easily integrate with websites. Also, It is very agency friendly and the customer support is great.

Cons

No too much of a "con", but there is a learning curve, as with any new platform.

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Giorgi G.

Tobacco, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

Easy to use yet very effective automation platform

Reviewed 6 years ago

Overall, we are happy using this platform as one of the platform for marketing automation. It's a big time-saver with well managed and implemented automation functions/features.

Pros

This product we first got as a package from the agency that are providing us with marketing automation services. Since then, we started using it on a daily base and there hasn't been a single requirement from us that couldn't be satisfied with this tool automation-wise. Indeed, it's quite a hardworking thing to get used to it in the beginning, setting up the campaign, etc. though it's totally worth it. Now it is fully used for marketing and leads generation. Overall, we are happy with the performance.

Cons

As I mentioned above, the platform is quite overloaded with lots of functions, that might sometimes be confusing and not that easy to learn how to use them. A bit of more filtering of the functions in the user interface would be more useful. However, all of the features/functions are super useful once you know how to use them.

sg
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steven g.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Lead Gen & CRM (formerly SharpSpring)

Many Tools - One Flat Price​

Reviewed 7 years ago

Our election to use sharpspring was based on wide variety of tools in one for a nice flat rate as opposed to the way we had been used to living.....multiple pay per month/per user tools with only one function.

Pros

Again, multiple tools related to all aspects of email marketing, blogging, analytics, organic traffic, paid media, crm (pipeline management, sales revenue), customer intelligence, ​and others.

Cons

Like any platform, they could use advances with the mobile app or delivery or additional crm features.

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Brian R.

Banking, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring)

So far so good!

Reviewed 6 years ago
Pros

SharpSpring's focus on making their platform work for agencies is obvious and appreciated! Competitively priced with lots of tools for agencies to sell the platform, educate clients, and efficiently manage projects. Support has been great, and I'm especially excited about their product roadmap for the year. I can also appreciate their efforts to create a community of agencies around their product to share best practices.

Cons

We're still fairly new to the platform, but in comparison to alternatives we don't yet have any complaints.

MG
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Michael G.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring)

Fantastic automation platform, easy to use

Reviewed 8 years ago

My marketing company uses SharpSpring for our own promotions, as well as for a number of our clients ranging from local small businesses to national organizations. We had previously been using HubSpot with little success, and we were counting down the months until our contract was up so we could explore other options. SharpSpring makes email automation simple, from setting up the platform to creating emails, forms, processes, etc. The platform is intuitive, and for the occasional moments I need help, I know I can easily find specific help materials for the task at hand or connect with a support rep. SharpSpring was easy to work into our marketing toolbox, and it has made my own company better at what we do.

Pros

The range of functionality, the surprising ease of use, the ease of onboarding new clients.

Cons

The platform is sometimes buggy, but I know that the development team is always making improvements and adding features.

CD
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Christopher D.

Investment Management, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Gen & CRM (formerly SharpSpring)

Sharpspring for Beginners

Reviewed 5 years ago

Sharpspring allows us to track a lead from beginning to end. Whether it's a click on a marketing piece that bumps up their lead score, or the lack of engagement, we are able to see why users are engaged in our marketing and how we can leverage that.

Pros

Sharpspring incorporates multiple platforms into one platform that syncs and communicates with one another. Instead of having mailchimp, instapages, hootsuite, etc, we can use sharpspring to communicate on various platforms all while staying on the same platform.

Cons

Onboarding is a bit difficult at first and training of new users feels limited at times.

CV
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Charlie V.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Lead Gen & CRM (formerly SharpSpring)

Constant Contact killed this company and this product.

Reviewed a year ago

We were happy for years. Then Constant Contact destroyed the product and the culture.

Pros

I loved SharpSpring until Constant Contact slaughtered it and their support fell off a cliff.

Cons

Very confusing. Terrible email builder. Broken platform elements with no desire to fix...but they're happy charging you full price.

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Verified reviewer

Information Technology and Services, 51-200 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ion Platform

Ion Rocks!

Reviewed 9 years ago

Easy to use "out of the cloud" quick starts EASY Customized landing pages. Building and integration short lead forms with various crm systems. Saved us thousands $ from IT perspective in addition to quick deploy.

Pros

Recent improvements to the platform make it really the best choice for an integrated marketing app. The company is headed in the right direction and I am anxious to see even more added features.

Cons

No cons were added to this review

Vendor response

#favoritereview no cons! Thank you for this amazing review

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Verified reviewer

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ion Platform

The best! Outstanding content experiences in minutes

Reviewed 2 years ago
Pros

This is the industry standard for interactive and sales enablement content. A must have weapon for advanced demand gen marketers that need to capture first party, declared data.

Cons

The user interface is a little tricky in the early days, due to the advanced customization possibilities that it offers, but once you get it, you love it.

MM
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Matthew M.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ion Platform

Working with Ion

Reviewed 8 years ago

Ion is an amazing piece of software that I use very often during the week. I primarily use Ions reporting side of things as a CRM. Using the CRM as another way to track and compare data across different platform to make sure everything is running effectively

Pros

Ease of access. Very Intuitive.

Cons

Some times the data does not line up with the other CRM data

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Louisa N.

Education Management, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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ion Platform

Great CMS for Lead Generation

Reviewed 7 years ago
Pros

I love how easy it is with Ion to create a very compelling, interactive landing page to help with lead generation. The customer support team is great as well! We have had many cases where we needed custom implementation to hook in other APIs or wanted custom development and their team has produced great quality work for us.

Cons

I would not recommend Ion for complete websites, that isn't what Ion was made for. You really want Ion for campaigns and landing pages. So please consider your use-cases thoroughly.

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Joshua L.

Marketing and Advertising, 51-200 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ion Platform

Great Experience, Bit Pricey

Reviewed 9 years ago

We have been using Ion LiveBall for well over 2 years, maybe even longer. All in all it is a great tool that automates many processes that used to take countless dev and admin hours. We are an ad agency, I am the creative director for digital. So we use Ion for our clients - it covers everything from simple lead gen pages to land and jump pages with links/ecommerce carts to microsites... We do it all within Ion. Being able to setup creatives and traffic sources where there can be a 1:1 or 1:100 relationship, where you have full control over the A/B/+ split is priceless. In the past, with standalone PHP pages, you would need a link/tracking/analytics platform to do the link splits and then track conversions per split. With Ion, you can do it all! Ion is such a great tool. If you are in the market for a landing page creation, optimization, management or reporting tool, stop looking - you have found it. It is called Ion LiveBall (I wonder if they even call it LiveBall anymore... The only downside is the pricing. But once you use it once, and sell it to a cleint or two, the cost can easily be passed on to clients and you can even start making money on the MSF from clients...

Pros

Ease of use, features, tracking, reporting (somewhat), administration, A/B testing, MVT, etc.

Cons

Price! I think it is a bit over priced, You need to invest first, but you can figure out ways to make that investment back and then some. My other big con is reporting. I think the reporting from the dashboard is limited. Especially for MVT testing. I would like to see it as Combo 1: Stats, Combo 2: Stats, etc. Not really like that.

Vendor response

Lol. Thanks for this great review! The name has actually changed to ion but we know there a lot of Liveball fans out there. Also we appreciate the feedback on reporting and pricing. Thank you

DY
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Daniel Y.

Education Management, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ion Platform

Great platform to empower your marketing team

Reviewed 9 years ago

The Ion platform provides an extremely versatile and robust engine for creating, hosting, and optimizing landing pages and other content. It puts the power in the hands of the marketers (reducing dependency on IT) and avoids the back-end technology backlog and long lead times that sometimes exist in organizations. The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.

Pros

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

Cons

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Vendor response

Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-) Thank you <3