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Lead Gen & CRM (formerly SharpSpring) Logo

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Attract, Win, and Grow with Lead Gen & CRM

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Lead Gen & CRM (formerly SharpSpring) Features

Features Summary

Functionality

4.4

/5

763

Total features

101

14 categories

Lead Gen & CRM (formerly SharpSpring) features

A/B Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Autoresponders
Behavior Analytics
Behavior Tracking

Common features of CRM software

API
Activity Dashboard
Alerts/Notifications
Calendar Management
Campaign Management
Contact Management
Customer Journey Mapping
Customizable Fields

Price starts from

449

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Contenders comparison

Functionality

4.4

/5

763

Price starts from

449

Per month

Total Features

101

Unique features

  • Sales Reports

  • Source Tracking

  • Chat/Messaging

  • Sales Trend Analysis

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

160

Features in Common

83

Unique features

  • AI/Machine Learning

  • Engagement Tracking

  • Customer Profiles

  • Real Time Editing

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

69

Unique features

  • Automated Publishing

  • SEO Management

  • Keyword Tracking

  • Social Performance Management

Common Lead Gen & CRM (formerly SharpSpring) comparisons

Reviewers who mentioned features said:

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Dwight Z.

Internet, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Well-Thought Out Tool That Can Drive Your Business

Reviewed 4 years ago

Positive. We like the tool and have onboard three other customers already in 3 months. We see this as a positive engagement tool to offer with our services as an agency.

Pros

Onboarding and set-up guidance. They help during a window of time however, there is a lot required to get you up and going. They refer often to the EDU and Classroom hours for help. This actually helps but you should anticipate 30-60 days with your current schedule to be up and running. Validation of leads, the assignment from leads to opportunities and the lead scoring, with automation helps salespeople...

Cons

Onboarding and set-up. We underestimated all that would be needed to get this up and going and likely they know the challenges a company can face. I'd imagine that hinders sales but they should really let a user know the team and tasks to consider/ required based on the company size.

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Aneliya G.

Financial Services, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing features for the price you pay

Reviewed 4 years ago

I've had a wonderful experience using this platform, from the ease of implementing to the plethora of workflows you can create. It really is created as the best in class marketing automation.

Pros

I really like that they are constantly innovating, adding new features and functionalities. I also think that having great support, right here in the U.S. is one of the most important things they offer.

Cons

Currently, their data is not easily integrated with my reporting tool TapClicks.

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Dacia C.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Incredible value for a robust tool

Reviewed 4 years ago

SharpSpring has helped us align our sales and marketing efforts, automate and elevate our lead follow up, and extend our offering to the market.

Pros

I love the simplicity of the CRM and the ability to see the life of the lead activity across both sales and marketing. SharpSpring can do so many things and the cost can't be beat compared to equivalent offerings. You can begin using this tool very quickly.

Cons

The set up does take some commitment and patience, but the customer service is outstanding and the tracking and functionality are worth the effort.

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Jamie M.

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use Platform

Reviewed 5 years ago

SharpSpring is a fantastic Marketing Tool that we recommend for all of our clients. Its intuitive interface is easy to understand and use.

Pros

SharpSpring's intuitive interface is easy to understand and use. The analytics are comprehensive and provide real-time data for our marketing initiatives. We have always had great customer support with SharpSpring whenever we have any questions.

Cons

The design interface is a little clunky. There is not enough options for placing imagery within text. The font formatting is buggy.

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Verified reviewer

Marketing and Advertising, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Agile tool, great value

Reviewed 5 years ago

Our experience with SharpSpring has been positive. Great product, usability, and features. Still, there are areas that could use work, including reporting and segmentation, but overall a very good experience so far.

Pros

Ease-of-use: SharpSpring is very user-friendly and intuitive. It's easy to edit or create an email, set up workflows, and navigate around the platform. Versatile: SharpSpring is an all-in-one tool that you can use for your email program, sales pipeline, CRM, marketing automation, and social media. Customer service: I often frequent the online help center that has a lot of easy-to-understand solutions to many questions that come up. If this doesn't solve the issue, tech support is very responsive and the account management team is also very accommodating.

Cons

Reporting: There are some basic reports that you can pull from the data in SharpSpring, but I would love to see some more robust reporting overall, especially with the sales feature. Aggregated reports across multiple pipelines, for example, would be great to have access to. Customer segmentation: The platform could use a bit more in-depth customer segmentation features. I sometimes feel the list-building is not as intuitive as it could be.

WD
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Wally D.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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1/3 the cost of other comparable platforms - but you get what you pay for.

Reviewed 4 years ago

No where near as feature rich as HubSpot - but a way better upgrade to MailChmp.

Pros

Pretty easy to figure out, if you're just using it as a glorified email marketing list building and automation tool. Drag and drop email template manager is easy to use. So is the visual automation builder. Forms can be customized and embedded on websites easily to capture lead information. Out of the box stuff is pretty simple, but you can always get to the CSS to customize everything if you're a developer and want a deeper dive.

Cons

Support has become horrible since launch. You can never get anyone on the phone, it's become a call back system. If you're an agency and managing client accounts, usually you need help immediately, not by end of day or via a random email. Their billing platform is absolutely ridiculous. They bill your clients directly, and not the agency using the platform saying that the client is the end user, not...

CL
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Chris L.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent value well functioning marketing automation software

Reviewed 4 years ago

The cost savings (literally thousands of pounds) of SharpSpring vs comparable suppliers is significant.. My team also finds the functionality and user experience to be much cleaner, meaning we use more features compared to our previous provider. Overall we are happy we migrated from our previous supplier to SharpSpring

Pros

We moved to SharpSpring from another leading marketing automation software provider and SharpSpring provide 95% of the features for less than half the cost. The software itself is easy to understand and navigate (much easier than our previous system) and the support team are responsive, friendly and helpful. We've been very happy with our migration to SharpSpring and intend to be a user for the foreseeable future. It meets our needs as a specialist life science marketing agency perfectly.

Cons

There are some features that are missing from SharpSpring vs our previous provider, but on balance we felt that either 1. We wouldn't use them 2. We could live without them for the cost savings and other benefits of SharpSpring. Dynamic forms would be great to have, and the analytics sometimes don't match our other analytics software. What I will say is that SharpSpring seem more responsive to requests for new features vs our old provider.

BM
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Bob M.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SharpSpring is full featured, low price, and amazing tech and account support

Reviewed 4 years ago

I've helped a number of businesses drive revenue with this software and it always drives more revenue for them. Of course, you have to understand how marketing automation works (I teach it at a local business school) and how to use the software correctly but there is a ton of documentation and how-to videos and when that fails, there's always a support person to walk you though whatever you're trying to do and they stick with you. My "customer success manager" will even get on the phone with a prospective client and help with a demo. Just a great company

Pros

I love the way the tracking is displayed on a timeline so you can see everywhere a prospect went. The built-in CRM and sales funnel pics up where the marketing funnel leaves off and keeps the automation going during and after the sale to upset and resell. The new retargeting and (soon to be) advertising feature is amazing, not only retargeting your visitors but it finds similar customers to target....

Cons

No complaints at all. The learning curve wasn't very steep and the price is right. They even have evening support hours.

JA
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Josh A.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Impressive product, exceptional value

Reviewed 4 years ago

I'm not spending as much time connecting tools and I'm spending way more time defining and executing strategies. I'm creating a robust customer engagement strategy that is inclusive of sales and marketing. I'm solving the problem of identifying content that the consumer truly wants and needs to convert.

Pros

First, fantastic price. Personalization can drive amazing results. SharpSpring gives you a solid set of tools that all communicate with each other flawlessly and for an exceptional value. It's a sophisticated tool with a lot of depth, but the certifications, demos, videos, tools, customer service all make it very easy to use. Just when I think I've figured out the edge of the depth on the tool, I realize there's another level. The automation is top notch. The ability to track so many actions, behaviors and then to take action to help the customer go further along the funnel. It fulfills the needs of so many other tools - HootSuite, Sprout, Calendly, Mailchimp, CRM, Sales CRM, TypeForm, and WhoIsVisiting (to name a few).

Cons

Not a lot so far. I'll always take more templates, pre-made content. Don't get me wrong, it has content, but the more the merrier.Billing can be a little confusing, but I know they have an update coming very soon. In fact, I just received an update email about it. I'd love to see more progress on the SharpSpring iOS app.

BP
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BERENICE P.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Used as point solution with all the potential of an enterprise platform

Reviewed 3 years ago

The interaction with customers has improved a lot since we started using SharpSpring's marketing automation, we have a better vision of the various client profiles that we've interaction with, and we've been able to focus on every single one of them with a more mindful approach. The chatbot helped to get more leads because we discovered that visitors feel more open to sharing their lead information with a more dynamic tool than a form per example.

Pros

It has a lot of features and they keep adding new ones. From only one platform I'm able to keep track of my client's websites, create the forms, and manage the submissions, leads can schedule meetings with specialists without having to wait (or to interact with another human being) and I can keep track of everything with the help of the Life of the Lead. The automations available are a big deal as well, everybody in the team is aware of their responsibilities and the platform helps them never forget to follow-up.

Cons

The email builder could use some improvements, maybe something more intuitive, more templates, more flexibility while making changes. Also, de contact manager is still kinda coarse, should work more like a database and not only as a display, it could be more flexible. And allow to bulk-import contacts with no emails could be huge.

FM
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Freddy M.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SharpSpring as our CRM

Reviewed 3 years ago

SharpSpring listens to its clients and provides an easy to use CRM. When I have a question, they have the answer! I enjoy my CRM experience with SharpSpring.

Pros

SharpSpring is extremely user friendly. It allows for automation through the entire sales funnel. From its Social Media capabilities to its impactful email marketing feature, SharpSpring improves our productivity from management to rep usage!

Cons

In doing research, there was supposed to be an automatic integration with Qwilr. We have found that is not the case.

KD
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Kirk D.

Banking, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Marketing Automation Tool for B2B

Reviewed 5 years ago

We help credit unions build content driven in-bound funnels - the tool has met that need very well. Their onboarding and support have been super responsive and helpful.

Pros

It was very quick to deploy, fast to get my team trained, and effective in demonstrating results for clients. In addition, the feature functionality vs. price balance is fantastic. Other tools have lots of bloatware and tools that you will never use.

Cons

I wish it had some built-in SEO tools and I wish their email list management was more forgiving on spam traps.

DG
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Dan G.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SharpSpring is a phenomenal marketing automation platform.

Reviewed 7 years ago

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.

Pros

SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price. Their interface is top-tier which makes using their system...

Cons

I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.

MO
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Mohammed O.

Information Technology and Services, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best way to create an effective email marketing campaign.

Reviewed 2 years ago

SharpSpring has aided in the efficiency of your email marketing efforts and provided us with fresh ideas for organizing and distributing them effectively. Their analyses aided in our comprehension of the target sample.

Pros

SharpSpring has a plethora of tools and is always introducing new ones to assist you in creating an effective email marketing campaign. SharpSpring's customizability is excellent, which simplifies all tasks. Additionally, importing and configuring contact lists is a breeze. SharpSpring You may construct unique campaigns by utilizing the numerous concepts and custom templates that it generates, as well...

Cons

I encountered no technical difficulties when using it. SharpSpring is a critical component in optimizing email marketing operations for both small and large enterprises. For optimal utilization, additional training is required; SharpSpring developers provide numerous videos and tutorials, and the support team is always available to answer your questions.

NW
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Nigel W.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Making great progress with SharpSpring

Reviewed 7 years ago

I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency. Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to...

Pros

Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.

Cons

Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.

JM
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Juliana M.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sharpspring made sales tracking so much easier for me and my team

Reviewed 3 years ago

What really makes Sharpspring stand out from other platforms is their excellent customer service and constant improving of the features within the platform. Although the platform still has a few improving points, my experience overall has been very satisfying. I would recomend this 100% to other coleagues.

Pros

What I mostly appreciated about using sharpspring was the diverse range of features within the platform, since they identify and capture prospect information much easier; wich is very valuable in terms of sales optimization.

Cons

Sharpspring has a very accelerated rate for putting out new features, to keep up and compete with other platforms, wich is a pro; however, the new features often need updates. Video Calling, for instance, was great by the time the pandemic began; however, it might not be as established as other video conference competitors.

RE
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Rafael E.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The last review you need to read before you choose your CRM.

Reviewed 3 years ago

They help me understand where my leads are coming from, which campaign is been effective, with those leads are buying and how my commercial team is dealing with the leads and opportunities, and just by this month, we started to make our customer journey into the platform so we have also our CS on board.

Pros

Looking all around the market, you will find sharpspring, with a slightly different business model that can make some eye turn but after you understand you will love it. The fact that you can buy directly from agencies that know the product and already know your objectives and product, is brilliant since no one will understand more your client than their selves and you that is emerging on his market, some platform forces you to buy their onboarding package that in the end, you don't leave with much. A platform with that many features on the begging can be a little overwhelming, but with time, you understand the reason for each feature. I use them for lead management, campaign, sales pipeline, and don't feel that i am using their potential 100% already

Cons

the learning curve needed for the platform, all platform have their learning curve, but once you pass it, this service is awesome!

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Mike M.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The marketing automation choice when value-for-money matters

Reviewed 3 years ago

We moved from HubSpot to SharpSpring primarily because of the price: HubSpot can be very expensive, particularly if you need to use the CRM and marketing capabilities. HubSpot is the market leader in usability and reporting (in my opinion) so we did notice a difference when moving to SharpSpring, but for 95% of the activities we undertake SharpSpring is at least as good as HubSpot and often better. The grouping of landing pages into funnels is one example of some great SharpSpring functionality that helps make your campaigns more effective.

Pros

SharpSpring does everything you would expect at a competitive price. The tool is a very capable marketing automation system, with good email and automation capabilities, as well as some great tracking and social media features.

Cons

Reporting is good, but not as good as the best (which is HubSpot in my opinion). Although the capabilities don't hold us back, it would be nice to be able to have easy ways to measure the performance of landing pages/funnels.

SB
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Stuart B.

Insurance, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A great software alternative to Marketo or Pardot

Reviewed 3 years ago

It's a great platform overall. Expect great customer support, but also plan for a lot of time setting up automation workflows and action groups. But the tool will do what you need it to do, and then some.

Pros

The biggest plus is its affordability - all the features you need at a price that is accessible. It has all the core functions one needs in a marketing automation platform, with a powerful sales pipeline and lead management component that provides an exceptional, integrated experience. Added bonuses are chatbox and book-time features included in the price, and the ability to sync Outlook emails to a contact's record. Lead scoring

Cons

The email editor can be a bit clunky and formatting copy and layouts can be finicky. The email previewer can be cumbersome. Visual workflows can be arduous to make

CM
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Christine M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Functional and Affordable Platform for My Small Agency!

Reviewed 3 years ago

Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!

Pros

When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!

Cons

Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms...

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Kurt H.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SharpSpring is a Gamechanger for Campaign Tracking

Reviewed 4 years ago

SharpSpring has been a successful decision for our agency since we got it in 2017. Within the first month it was making a huge positive difference for us and our clients. Their support has been a big part of our success with it and it continues to be an essential part of our digital marketing offering.

Pros

The biggest benefit of SharpSpring is having visibility into the leads we generate. In the past we could see impressions and clicks and website visits from our campaigns. Now we are seeing the actual leads and being able to follow activity after the initial contact. The added visibility has been an absolute game changer in the value we can provide our clients. I really like the Life of the Lead feature...

Cons

It takes quite a bit of effort to get up to speed on SharpSpring as there are a lot of moving parts. But their support is great and always gets back to us quickly and efficiently to keep us on track.

MP
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Max P.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Marketing Automation Software Alternative for Agencies

Reviewed 4 years ago

The onboarding experience was easy and helpful. They helped convert our old database into ready to import SharpSpring csv. Once we were onboarded the team helped us implement other features. As previously stated, their live chat and support is so far unmatched by any other CRM tool i've used.

Pros

The software is easy to use and is constantly being updated with new features. Within our first year of using the tool, at least 4 new features were rolled out, all of which were useful. Their live support is great. They are thorough and they followup. There have been several instances where the team has followed up after the fact to check in and see if additional support was needed

Cons

I would love more training. The videos are good and useful, but would love more virtual webinars or if being a partner allowed for more 1-on-1 type training. I also wish some of the CRM fields had more customization instead of being default/standard.

NL
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Nigel L.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Comprehensive Marketing Automation Software

Reviewed 4 years ago

SharpSPring has been a massive help to our business. We are agency partners and we have grown our business by using the software and demonstrating the power of the software to others. SharpSpring themselves are always looking to improve the software and often realse new features or updates which improve the overall experience. They are constantly evolving and I like that. It's what is needed to keep at the forefront of today's marketing.

Pros

SharpSpring has a comprehensive range of tools to help you get the most from Marketing Automation. It integrates with your website easily and can track visitors to your site from all your differing campaigns. The tools are easy to use, once you have been through the training and can be manipulated to work together to suit your business. Delivering insights and analytics to help you tweak your marketing and increase your ROI.

Cons

The software is comprehensive, so there is a learning curve. You can get started easily with it, but you have to continue to learn to get the real powerful insights from it. Setting up takes quite a lot of tweaking to get the results you need, but it is simple and powerful to use and delivers results right from the get go.

CH
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Christopher H.

Hospitality, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sharpspring a CRM and Marketing Automation in continuously growing

Reviewed 4 years ago

You can create your forms into the platform and connect them between your web page, facebook and also the landingpages that you create in Sharpspring. The software lend you to ponderate leads to get closer people who is easier to win an opportunity and to give more importance to leads who are loosing interest in our products. The platform gives you feedback about which pages of your website have more...

Pros

It is a platform that cover the manage of the commercial proccess and the use of information from the salers, this feed our Marketing Strategies and give us a continous improvement. Is easy to share tools between commercial and marketing teams about new campaings and we can obtain all the data to support, if a campaing was succesfully with a ROI that has the detail of each lead, opportunity and sales earned.

Cons

There is not automation proccess to include automatically changes in account's flelds. Sharpspring is working constantly in improving features, that is why we do not worry.

CF
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Charlie F.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A lucrative alternative to other marketing automation platforms.

Reviewed 4 years ago

We use SharpSpring in two ways: to help generate and manage our leads to aid in our company business development efforts and to sell/offer the service to our clients to help them do the same. Currently, our digital marketers, account executives and business development teammates use the platform. SharpSpring helps us keep a close eye on where prospects are in their purchase journey.

Pros

The pricing model is favorable. We were able to onboard 2-3 clients almost immediately as compared to really struggling trying to sell HubSpot. The sightline on data and our sales pipeline is good and shows us that we are seeing value (however, our company needs to do more on our end to really leverage the tool).

Cons

We haven't found a use for the content calendar function, compared to other methods we use. Lead scoring could be improved.