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Recommended
Brooks M.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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We use Sharpspring for email automation, marketing automation, lead tracking, reporting, as a CRM, and as a sales tool. It allows us to track contact interactions from first touchpoint through sale. It has been a huge help.
My favorite thing about Sharpspring is the ability to track and analyze the entire life of a lead, from start to finish. It allows us to optimize our funnels and nurture prospects from interest to sale. It is a really powerful tool and offers (almost) everything you need for marketing automation from automated workflows to landing pages and forms to email design. I also love their lead scoring.
Though it offers a lot of features, it's not all that usable compared to similar products. There are countless small usability issues. Landing pages are pretty difficult to create. Support is usually great – but can at times be entirely unhelpful. Automation has some key features other tools allow. Overall, there are just a lot of features that still need to be added in order to really compete.
Rob T.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised. The pricing is great when you compare to others with similar functionality and they go from strength to strength.
Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.
I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK
Anna F.
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
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We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.
Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).
Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.
Chris F.
Logistics and Supply Chain, 11-50 employees
Used daily for less than 6 months
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Started out fine until we realized that all the report data within SharpSpring was false. We understand that data accountability is an issue in the marketing automation industry as a whole, but SharpSpring is especially terrible at this. The fact that upper management in IT recognizes that email report data is different between what's in SharpSpring email reports, what's in SharpSpring Life Of The Lead, and what's in the exported email report excel list and subsequently admits that none of it is entirely correct is beyond me. The software is meant to provide genuinely insightful feedback to track user activity and potential conversions, however, the development team.
Marketing automation features are very helpful.
- There is no escalation process for customer support requests that are above a customer support reps expertise - Email report data is BS and one of the heads of IT at SharpSpring admitted it. The report data within SS differs from the data exported; the excel file has duplicate headline titles with different meanings/data; email data is shit - we sent test emails internally and didn't open them and...
Chris, we're so sorry to hear about the experience and issues you've had with SharpSpring. We thoroughly appreciate that you have expressed specific concerns and hopefully we have the opportunity to regain your trust. I know the team is actively looking into these issues, but if there's anything additional we can do in the meantime, please feel free to reach out to us at feedback@sharpspring.com.
Michelle M.
Computer Software, 201-500 employees
Used daily for 1-2 years
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We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.
We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.
SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.
Andrea S.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.
There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.
The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible....
Dan G.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.
SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price. Their interface is top-tier which makes using their system...
I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.
George J.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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We are a small boutique digital marketing agency based in the UK. We spent six months researching all the marketing platforms available. It was vital to have 24/7 support available within the fees payable, favourable fee rates for an agency of our size (which did not require upfront annual payment), the option to have access to support within GMT timelines for our UK clients and last but not least...
The SharpSpring Marketing Automation Software provides the following features and benefits that make it a stand out product for my business; 1. The 24/7 support incorporated into the monthly fees; Ensuring no surprises down the line. 2. No requirement to pay fees annually upfront. 3. New landing page feature. 4. Blog page feature. 5. New integration with the Litmus test. 6. Link up with Zapier...
1. Monthly fees in dollars do not convert via local UK sterling currency rates, unlike other US marketing software providers. You pay in £ sterling the same monthly fee as in US $ dollars. 2. Email builder while it is satisfactory it could be even more user friendly.
Gary W.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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A couple of years ago our agency was a relatively happy HubSpot customer. We sold inbound services via HubSpot to our web development clients most often, but it was a hard sell and required a certain client profile to be successful. The most important aspect of an inbound client for us was deep pockets! Why? Simply because of the cost of the HubSpot platform. If a client had sufficiently deep pockets,...
Cost vs. benefit. Has all of the features our clients want or need, without a bunch of stuff we have to pay for that they don't need.
It's a struggle to find something I don't like, but if it was one thing over the past two years, it would be the lack of support on the sales side for our clients. More customized training and presentations for client side would be great.
Justin R.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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We've been using SharpSpring for nearly a year at our agency, and have used almost every feature of it (SalesForce integration, automated workflows, API for custom reporting, full-on CRM, etc.). We love SharpSpring. In fact, in the past few months, SharpSpring has been responsible for helping us close nearly one million dollars in new business. As a B2B tool, the fact that we can see what businesses...
Being able to leverage anonymous web user data to create actionable insights way before they fill a form out is invaluable. For an agency/B2B company, it is the most reliable new lead generator of any tool out there.
New features roll out and feel like they should still be in beta. It has a few quirks like a lack of global date range filter that don't necessarily hinder reporting/analysis but are a slight inconvenience.
Tony L.
Marketing and Advertising, 51-200 employees
Used other for 2+ years
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I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.
SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized...
Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.
Vikki B.
Hospital & Health Care, 501-1,000 employees
Used daily for 1-2 years
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We used to have a very simple automated message that sent to all inquiries - and it was the same message regardless of the inquirer or location. Now, we're able to customize the response based on who is inquiring - and the location and send them important brochures and information relative to a specific location. SharpSpring has improved our tracking --moving us from binders stuffed with papers to digital data tied to campaigns. It was a big step for our company and despite early resistance, people are really buying into it now that they are using it.
The system is easy to use -from training to the online help docs (i.e., self-training) - to the excellent support team, I feel very confident when using the system and making modifications. I know if I can't figure out how to do something I want to do - I can either jump on live chat or call support and someone will happily help me figure it out.
Reporting capabilities are still growing. They recently launched a new reporting dashboard with canned "custom" reports but I would like the idea to select the variables myself and run a report on my data - including my custom fields. If the fields exist, I'd like to run reports on them. I have figured out, however, that, I can export a lot into excel and create my own reports when needed.
Mohammed O.
Information Technology and Services, 201-500 employees
Used daily for 2+ years
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SharpSpring has aided in the efficiency of your email marketing efforts and provided us with fresh ideas for organizing and distributing them effectively. Their analyses aided in our comprehension of the target sample.
SharpSpring has a plethora of tools and is always introducing new ones to assist you in creating an effective email marketing campaign. SharpSpring's customizability is excellent, which simplifies all tasks. Additionally, importing and configuring contact lists is a breeze. SharpSpring You may construct unique campaigns by utilizing the numerous concepts and custom templates that it generates, as well...
I encountered no technical difficulties when using it. SharpSpring is a critical component in optimizing email marketing operations for both small and large enterprises. For optimal utilization, additional training is required; SharpSpring developers provide numerous videos and tutorials, and the support team is always available to answer your questions.
Laerte J.
Design, 1-10 employees
Used daily for 1-2 years
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Overall Sharpspring is the best marketing automation and CRM software I used so far. It outperforms any other software I know and worked.
Sharpspring has an easy interface and do a great integration between marketing automation and CRM, helping these teams to work without any gaps, fully integrated. Reports are very easy to generate and personalize.
The Email designer and Landing Pages Designer is not the ideal yet, is a little difficult to use. Other problem is the incapacity to separate invoices and charges to my clients in Brasil. I need to receive from my clients separately and pay for all Sharpspring licences.
Shawne A.
Information Technology and Services, 11-50 employees
Used daily for 1-2 years
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I love that fact of being able to add buyer personas to the contact info and I love the personalization that is used on the Software. Oh and the templates that they provide are great and easy to use.
I like that I can do everything in one location. Also, I love the fact that Sharpspring is always adjusting with new things adding the system. If the software does not do something that you want to do. They put in to start working on that method or idea.
If you get a hard bounce you can not update that contact with the new info on your own - you have to deal with support and send them the list of changes to be done.
Anschaire Gildas N.
Professional Training & Coaching, 1-10 employees
Used daily for 6-12 months
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Avec Lead Gen & CRM, je vis une expérience fluide de gestion des leads, de suivi des ventes et de communication client. Nous avons automatiser des tâches, personnaliser les interactions, surveiller les performances et convertir efficacement les leads en clients satisfaits. Cela renforcera notre efficacité commerciale et notre croissance globale.
En utilisant ce produit, nous bénéficions d'une gestion simplifiée des leads, d'une vue complète de notre pipeline de ventes, de l'automatisation des tâches, de l'amélioration de la personnalisation client, et d'une augmentation de notre taux de conversion. Cela renforce notre efficacité commerciale, favorise la croissance et améliore la satisfaction de notre clientèle.
Lead Gen & CRM est dépendant à l'égard de la connectivité Internet. Il nécessite également une gestion attentive pour éviter la surcharge d'informations et garantir la protection des données sensibles.
Showing original review in French. See translation
Brittany L.
Nonprofit Organization Management, self-employed
Used weekly for 2+ years
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At first, I was hesitant to jump on board with SharpSpring as I have used the bulkier parent company software from Constant Contact and did not love... I thought this would be similar and I was already familiar with HubSpot's array of marketing automation applications; however, I was a little wrong! I still prefer HubSpot for larger, more profitable or sizable I guess I should say, companies. For my non-profit and social enterprise ventures, however, it is actually very much aligned to the effectiveness as the aforementioned competitor but for half the price. I like that I can get detailed analytics while setting up true smart content triggers for pre-existing materials in a way that makes sense and is strategic for my audience at the right time in the right way.
The interface to me feels almost too simplistic as if it is dumbed down, even aesthetics wise. I am big on the look and feel of a system, especially if I'm going to be in it regularly. Also the social media capabilities and deeper, detailed analytics for lead management and creation at the top of the marketing funnel (or circulating flywheel if you're into more "modern times" industry lingo) are not up to snuff in comparison to HubSpot. But in comparison to the rest of the product market, SharpSpring is up there within the ranks!
Kirk D.
Banking, 1-10 employees
Used daily for 1-2 years
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We help credit unions build content driven in-bound funnels - the tool has met that need very well. Their onboarding and support have been super responsive and helpful.
It was very quick to deploy, fast to get my team trained, and effective in demonstrating results for clients. In addition, the feature functionality vs. price balance is fantastic. Other tools have lots of bloatware and tools that you will never use.
I wish it had some built-in SEO tools and I wish their email list management was more forgiving on spam traps.
Paul H.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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overall application works OK, however, the non operational automations (workflows that do not fire, automated lists that do not self-populate) make the use of this application frustrating and annoying. If it were up to me, I would migrate away to a more stable/solid digital marketing application... To be fair, there is no perfect software solution and as a user we must expect "odditites". Of all the software solutions we have used, SharpSpring has the most bugs and "oddities" of the lot...
Easy to use Great support team - tickets are handled in a timely fashion Easy to implement Great Documentation Great for small, uncomplicated implementations - If your implementation will involve more complex requirements and/or CRM functionalities, stay away from SharpSpring CRM works Ok
Automations are not always automatic - work flows sometimes do not work, expect to do manual work. List segmentations do not always populate automatically - automated lists do not alwys self populate according to their rules Custom reports are not custom (you cannot filter by custom fields, for example) Reporting in SharpSpring is very poor It is easier to export information to Excel to generate useful reports Social functionalities are very shallow
Hi Paul, Thank you for sharing additional feedback with our Customer Success team. We'll be using the info you shared to make sure we improve, and we're working on making things right for your team. Please email us at feedback@sharpspring.com or reach out to our Customer Success team if you have additional feedback to share about your experience.
Nigel W.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency. Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to...
Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.
Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.
Rafael Z.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Overall I give this tool 5 stars, A's all across, two thumbs up, a wink and a smile. As I mentioned, I have been using the tool now for 4 years and have quite a bit of experience using their competitors and so-called "market leaders". I love Sharp Spring it does everything, at a value you can hardly compare.
Sharp Spring provides me and my clients with several advantages over its competition (like Eloqua, Marketo, Pardot, Infusionsoft). First of all, you can not beat their licensing value. Each license comes with unlimited users. This alone beats all the competition. Secondly, they have integrated an awesome CRM (missing in all the other marketing automation tools) so you do not have to go out and buy licenses for that. Lastly, it is a COMPLETE marketing automation system with true behavioral marketing capabilities.
At first, I had a hard time understanding how they do automation. I was used to using a drag and drop "visualization" interface to build drip campaigns. I also had a bit of a hard time getting used to their nomenclature. The way that automation processes are set up in Sharp Spring are through two things... Tasks (which I was used to calling triggers) and Workflow (which I was used to calling task automation). You can see how it was confusing for me. Well I learned it, it was not that hard, and I actually see now how it is a way superior way to program automation then using visual aids that would be cumbersome to try to set up and manage in large scale automation projects.
Rodrigo C.
Marketing and Advertising, 1-10 employees
Used daily for 1-2 years
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SharpSpring has a feature within the contact manager that enables you to keep track and analyze "the life of the lead". This refers to all content, activity, engagement, clicks, and time spent on each content. This facilitates us with our content strategy when trying to create more opportunities and fill up our pipeline. It's very easy to manage contacts through SharpSpring because it allows you and your team to see all team interactions with that prospect, keeping everyone in the loop of the sales process. It facilitates the process of following up with your prospects.
SharpSpring has enabled my team and I to actively create multiple drip campaigns to target our newest and existing prospects. It allows us to monitor how new and existing users interact with our website, what pages they go to, and how much time they spend on each page. This has assisted us in refining our retargeting strategies and the type of content we need to create to keep our prospects engaged and interested in our services.
It would be nice to have a few more pre-made templates available when crafting email templates. SharpSpring enables you to basically drag, resize and drop different elements into your email templates, but it is not as customizable as other platforms. The social media scheduling portion is good, but it is not as robust as other platforms. Cross-posting might sometimes display differently than expected, for example posting a link that contains a featured image might show differently on SharpSpring than the actual social media platform, so we always check the actual post on the social media platform to make sure it posted as desired.
Jane P.
Health, Wellness and Fitness, 1-10 employees
Used daily for 6-12 months
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Outstanding. The customer service is highly responsive and willing to work with you.
We are so pleased to be able to offer this affordable CRM product to our customers. We work within the Pool & Spa Industry and most of our clients are small to medium-sized businesses. SharpSpring has all the functionality of extremely high-priced platforms at an affordable price point for our clients.
I'm looking forward to an upgrade in the mobile app and would like to see the html editor be changed to section selection rather than having to scroll and search.
Alexander L.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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I've been using SharpSpring for just about under a year in this time, I've recommended it to just about every marketer I've worked with. Typically, marketing automation software has only been usable by large and mid-size organizations due to the high cost of both the software and the expertise in operating an inbound marketing campaign. SharpSpring costs only a fraction of competing tools like HubSpot,...
The core marketing automation functionality in SharpSpring is excellent. If you're looking for Visitor ID tracking, better email communication, personalization, a landing page builder, or a CRM, SharpSpring is definitely worth a look. Even though it's a "soft" feature, it's worth noting that the customer service team has been great to work with. I've been able to give my clients solid timelines for when to expect a fix or help.
The email and landing page builders are solid, but they lack some of the intuitive features that you might get from a dedicated email service provider like Campaign Monitor or Mail Chimp. There might be a few things you'll miss migrating over from one of these platforms, though nothing important for obtaining the same end results.
Nolan L.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Overall, I very much appreciate the ease of use with SharpSpring, from a marketing professional to the sales person to administrator. The support is prompt and if they don't have an immediate solution they'll put you on the right track to getting your issue taken care of.
The "life of lead" feature is a view of the customer's engagement with the company that is unlike any other platform we've seen. The automation features are easy to use, intuitive and logically planned out.
Although the ability to publish to social media platforms from within SharpSpring, we're hoping they'll progress to being able to integrate Instagram along with the other platforms and to integrate full social advertising and paid search into the tool.