MoEngage Features

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Limited Templates. Static Content Elements (can't customize).

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

I think the reporting is something they have to improve

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.

One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails.

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Ease to use Analytics platform is clear and crisp

Support delay at times Some product reccomendations that require faster turnaround time

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

1. Easy to use2. Good customer support3. Features are good and they have a high accuracy

1. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.

The database structure and lack of readability of names was difficult to get used to.

Push notifications and analytics is good

Delivery rate is low. Issues not fixed fast enough

Easy to implement, intuitive and customisable

MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives

It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

- easy to send out communication - segmentation

- UX part of the site can be improved and at times it is slow

This software is convenient to use, for the new user as well. The User Interface along with the User Experience is par which makes everyone to go for this product.

The only con or should I put out as a limitation of this product is, it would only track a certain number of events at a time. Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Like the ease of access , customization,journeys.

APIs could have been bit more diverse and self explanatory