Sigstr Pricing, Features, Reviews & Comparison of Alternatives

Sigstr

Email signature marketing

4.66/5 (125 reviews)

Sigstr overview

What is Sigstr?

The average person spends about 6.3 hours in their inbox a day. Sigstr gives marketers the ability to target their top contacts and accounts with relevant ads where they're spending the majority of their time - the inbox. Align your company's email signatures while running hundreds of simultaneous ad campaigns to intelligently target your audience by industry, geography, or opportunity stage.
www.sigstr.com

Pricing

Pricing options
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States, United Kingdom, Australia

Supported languages

English

Sigstr user reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.4
  4.6
  4.8
Jacob Fabbri

No-brainer for marketing engagement

Used daily for 2+ years
Reviewed 2018-08-27
Review Source: Capterra

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

Pros
Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Cons
All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Jason Gannon

Every Marketers Dream

Used weekly for 2+ years
Reviewed 2018-08-30
Review Source: Capterra

Implementation was a breeze, the Sigstr team makes it super easy. BIG shout out to Zach Peach, he's been awesome to work with the past 2 years. I'd recommend Sigstr to any organization, the ways we leverage this tool for prospecting facing communications, customer facing communications, and internal communications only continues to grow.

Pros
As a marketer, one thing I always try to achieve is a consistent brand message and appearance across the entire organization. Sigstr makes email signatures the easiest part of achieving that goal. Not only does Sigstr allow us to control the signature appearance for staff, it allows us to dynamically push new banners out without requiring any action on the end user.

Cons
The headshot functionality also known as an "Avatar" is sold as "support package" despite it being a product feature. In order to get this functionality, you have to upgrade your support package..?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Reverie Hara

Good for smaller companies

Used monthly for 2+ years
Reviewed 2019-06-03
Review Source: Capterra

Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting. I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.

Pros
Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

Cons
The lack of analytics behind campaign results, and the inability to look at results based on specific time frames. Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups. Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

Minimize review

Egan Montgomery

Sigstr unlocks the full potential of a powerful, yet underutilized, marketing channel.

Used weekly for 2+ years
Reviewed 2018-05-03
Review Source: Capterra

Pros
Sigstr is easy to use and it drives results. It's everything marketers could ever ask for from a martech solution. Their clean and friendly UI makes performing tasks within the software easy. Sigstr gives us more control over our brand by centralizing the formatting and delivery of email signatures across our whole company. ABM campaign functionality has been a major driver of engagement, especially with promoting top of funnel content to drive leads and increasing sales velocity with already engaged leads or opportunities.

Cons
The integration with Gmail is seamless. However, it can sometimes be a minor inconvenience chasing down people who use other email apps whenever we update a company signature. The good thing is that doesn't happen very often, and all the campaign banners (which are changed often) update no problem.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Minimize review

Keith Bateman

Hidden Gem for All Digital Marketers!

Used daily for 2+ years
Reviewed 2018-05-03
Review Source: Capterra

Helped us drive a wave of registrations to our webinar program as well as drive awareness to our various campaigns surrounds product releases, events, and sales promotions.

Pros
Simple to use and to setup. Not an expensive piece to the marketing stack but something that gives you complete control over messaging across various departments. Can have a major impact if you use all the features and deploy it properly.

Cons
Sometimes support can be a little hit or miss, but they are growing so I expect that to get a lot better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Sigstr features

A/B Testing

API (605 other apps)
Activity Dashboard (414 other apps)
Automatic Notifications (233 other apps)
Campaign Analysis (327 other apps)
Campaign Management (407 other apps)
Campaign Segmentation (225 other apps)
Content Management (309 other apps)
Customizable Branding (313 other apps)
Customizable Templates (325 other apps)
Data Import/Export (287 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (291 other apps)
Monitoring (261 other apps)
Multi-Channel Marketing (261 other apps)
Real Time Analytics (267 other apps)
Reporting & Statistics (411 other apps)
Social Media Integration (338 other apps)
Template Management (220 other apps)
Third Party Integration (395 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Sigstr

Key features of Sigstr

  • ABM & 1:1 targeting capabilities
  • Account-level targeting
  • Automatic lead capture
  • CRM & marketing automation integrations
  • Campaign click notifications
  • Campaign scheduling
  • Centralized email signature management
  • Customizable signature templates
  • Departmental signatures
  • Dynamic call-to-action banners included in every signature
  • Email signature banners
  • Internal employee targeting
  • Lead segmentation & scoring
  • Multiple email client support
  • Real-time updates
  • Recipient lists
  • Reporting & analytics
  • Salesforce integration
  • Standalone & integrated campaign support
View All Features

Benefits

Signatures can be updated in real time using the WYSIWYG signature editor.

Personalized, employee-specific signatures can be created with individuals’ names and job titles, and formatted to match brand standards.

Unique campaigns can be assigned by location or department to target content at the correct contacts.

Users can track recipient engagement with Sigstr campaigns, with built-in click tracking.

Account-based marketing features allow marketers to utilize employee emails to provide 1:1 targeted content to specific regions, industries, and accounts.