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Smart AdServer vs AdRoll Comparison

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Overview

Smart AdServer enables publishing and advertising enterprises to deliver, manage & optimize their rich media campaigns on...

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.3

5

4

3

2

1

1

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

4.0

5

4

3

2

1

25

20

13

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

Not enoughreviews yet

Pros

The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.

AR

Anonymous Reviewer

Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

Sterling J.

AdRoll has a very nice looking interface that is pretty easy to deal with.

Brian W.

Cons

Not enoughreviews yet

Cons

There were strange bugs that were very frustrating to deal with.

AR

Anonymous Reviewer

I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.

Mitchell C.

Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features1
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Analytics/ROI Tracking
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Reports
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Retargeting
  • Multi-Channel Marketing
  • Personalization
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Retargeting Ads
  • Sales Analytics
  • Scheduled / Automated Reports
  • Segmentation
  • Social Marketing
  • Social Media Retargeting
  • Template Management
  • Visitor Management
  • Website Visitor Tracking
  • Total features34
  • AB Testing
  • API
  • Accounting
  • Activity Dashboard
  • Analytics/ROI Tracking
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Reports
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Lead Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Retargeting
  • Multi-Channel Marketing
  • Personalization
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Retargeting Ads
  • Sales Analytics
  • Scheduled / Automated Reports
  • Segmentation
  • Social Marketing
  • Social Media Retargeting
  • Template Management
  • Visitor Management
  • Website Visitor Tracking

Integrations

  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations98
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier