SMARTLY.IO Features

SMARTLY.IO

Facebook & Instagram performance marketing platform

4.5/5 (10 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Charting
Click Tracking
Collaboration Tools
Commenting/Notes
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Engagement Tracking
Goal Setting / Tracking
Image Library
Keyword Filtering
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Prioritization
Project Management
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Scheduled / Automated Reports
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Task Management
Template Management
Third Party Integrations
Visual Analytics
Workflow Management
Learn moreCompare App
AB Testing
API
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Charting
Click Tracking
Collaboration Tools
Commenting/Notes
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Engagement Tracking
Goal Setting / Tracking
Image Library
Keyword Filtering
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Prioritization
Project Management
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Scheduled / Automated Reports
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Task Management
Template Management
Third Party Integrations
Visual Analytics
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Charting
Click Tracking
Collaboration Tools
Commenting/Notes
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Editorial Calendar
Engagement Tracking
Goal Setting / Tracking
Image Library
Keyword Filtering
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Prioritization
Project Management
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Scheduled / Automated Reports
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Task Management
Template Management
Third Party Integrations
Visual Analytics
Workflow Management
Visit WebsiteCompare App

SMARTLY.IO Feature Reviews

10 reviewers had the following to say about SMARTLY.IO's features:

Allison W.

Smartly drives efficiency through scaled creative capabilities and easy reporting visualizations

2021-12-06

Smartly allows our small but mighty team to act double the size by creating a space that allows us to manage, execute, report, and scale creative.

Pros

Using Smartly is a no-brainer for global brands.

Cons

The ability to very clearly schedule ads at the ad level even within feeds and within campaign management views would greatly benefit client brands.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
David F.

Best on-top Platform Tool

2021-11-30

Frustrations with bugs is overwhelmed by the time saved using Smartly.

Pros

Ad Rotations Predictive Budget Allocation Creation flow UI allows for faster campaign creation than Native Tools Best overall UI as compared to competitors and native platform Customer Service

Cons

Can be buggy Reverting to different accounts/ time periods when switching through reports, libraries, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Caroline W.

Powerful Product Potential

2021-11-30

Great potential, great UI, but chat line help is terrible.

Pros

Smartly has powerful potential to serve as a single UI for all social media. The UI is very intuitive and user friendly

Cons

I have been on the chat for hours only to realize they did not pay attention to the campaign and placement I was referring to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin W.

Excellent performance marketing tool

2021-12-06

Pros

Smartly is critical to our success as a performance marketing advertiser. Its multi-platform, creative, reporting and automation capabilities are key to achieving our business and marketing goals.

Cons

I think the learning curve is a bit steep.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Joel O.

Smartly.io Got Your Back Always

2021-09-14

The ease with which we are able to create a shared dashboard is awesome thereby leaving the team with more creative and productive time to make individual submissions.

Pros

Our facebook campaign success increased by 37% in the first 3 weeks of implementation.

Cons

The momentary delays caused by bugs should be looked into as it causes a bit of a delay in meeting up deadlines.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Management Consulting company, 201-500 employees)

Handle your campaign with more delicately

2018-10-21

I am running various ad campaigns with this tool for my clients, and i am doing very quick and fast.

Pros

a) It makes your fb ad campaign more powerful, b) You can copy paste the campaign and make the changes according to you, So in that way you don't have to repeat the same steps which you have done in the previous campaign. c) Compare to fb ad manger it is easy to use. d) You can schedule the campaign timing with your own convenience.

Cons

a) The only think i don't like about the software is it takes time to open , it might be problem with the laptop.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
John E.

Flyhomes

2021-12-07

Positive experience and support is very nice and helpful.

Pros

The ability to publish simultaneous ads from one digital format

Cons

Thin line to get campaigns started.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great way to set up new campaigns and ads.

2018-04-30

Pros

I like the ease of setting up new campaigns and ads.

Cons

It has quite a few bugs, thankfully you can easily contact the customer service team although their answers aren't always the best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Adelyn G.

Best Ad Management Tool

2021-11-30

Pros

It's nice to have everything housed under one interface where most features are transferrable across different channels. The best part about Smartly is the Ad Automation and additional optimization features like Budget Pools, PBA, and ad rotation.

Cons

The only cons are that some tools available on the FB/IG side are not yet available on other platforms.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Eric C.

Eric

2021-12-06

Pros

Easy to use. I can do everything on it that i need to.

Cons

Wish there was an easier way to set budgets for the next day.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more