Emplifi Social Marketing Cloud Features

Socialbakers is a no frills solution for our company's social media publishing and operations.

-More flexibility can be given to build charts and tables. -Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature. -Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much...

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The user interface is just so cool. Everyone in my organization keeps on saying that while using it

Export reports to ppt can get better. I mean it is good but it can be improved

I like the reports and the many possibilities of date analysis.

I find it very frustrating that the software does not allow for programming the posts of stories content on instagram. Also, there should be a way to program carousel posts on instagram.

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'

Hi Ksenia! Thank you for taking the time to give us your feedback! We're glad to hear you're pleased with the quality of the reports you can produce with Socialbakers and that you're finding our platform useful for monitoring and benchmarking your pages' performance. We're continually working on ways to improve the service we offer our customers, to ensure that the data you get has the fine detail you require. Best, Socialbakers Team

The ability to break down your digital campaign performance across multiple platforms by tagging posts

Lack of support of integration into Google Data Studio - the only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard. There is an API available, but the support is not provided in choosing how to display the metrics.

The ability to create so many different reports and customize your dashboard.

Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com

What I love most about this tool is the simplicity and how it makes it allows you to track keywords on every social network.

If there is anything I least like about social bakers it will be the notifications but can't do without them either.

Hello! Simple & Smart; We're happy to hear you¿re finding our service Valuable & Useful. Please tell us how you would like to see our notification? We'd love to know your thoughts, we will enhance this essential aspect. Thank you for your review! All the best, Simon

Dashboard modulares com widgets; O jeito fácil e intuitivo de ver os dados; Informações sobre posts e stories do Instagram no content hub; Poder exportar tudo, inclusive os dashboards.

A métrica de interação por 1k fãs que dá uma visão distorcida; A falta de informação sobre dados de alcance de concorrentes; Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos; A quantidade de swaps dos planos e os valores altos para contratar mais; O filtro de busca por influenciadores nem sempre funcionam bem.

The ease of usage -- simplicity and efficiency combined. It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting! The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.

Nothing too major -- just wanting to add more QoL stuff like notification alerts, etc.

Eu gosto por ser uma plataforma completa e com fácil usabilidade. Posso criar inúmeras análises com um mesmo gráfico, por exemplo.

O fato do Community não ter integração com Zendesk, do Analytics não puxar stories que foram repostados pelas marcas e pelas menções estarem no mesmo ambiente que as mensagens recebidas (as menções porderiam estar em uma aba à parte)

Socialbakers makes it easy to customise reports from multiple social media channels. With our nuances in reporting required, we often go beyond the user interface and extract raw data in spreadsheets. This is simple and easy to do in Socialbakers.

The publishing feature, as the API doesn't allow for the extent of features available when scheduling content natively in each platform. This is a limitation from Facebook, however.

I usually use a socialbakers to make weekly reports. Socialbakers really helped me gather data and was also very useful for viewing good content for the week. The detailed section on those comments is also very helpful in filtering out how much the artist is talking about.

Scheduling. I am very happy that the socialbakers were able to schedule the ig story. However, the content that is already guarded does not come out and this also happens to the scheduling of the ig feed.

I like that it's easy to use, the interface is simple and intutituve. I really appreciate the support we have from the chat, the answer is always fast.

I feel there are some features missing. I think the most important one for me is engagement rate on a profile level. Normally SMMs need to report this every month (in my case every week) so i'm doing it natively which takes time. It would be great to get this from Social Bakers. Also prime time is missing for twitter and instagram and reach for twitter too. Also being able to schedule stories would be great too!

We get to build a dashboard not only from scratch with what we want, but also utilize those very useful templates, which are continuously being updated. Now we are also able to connect to data when clicking on the dashboard, and this has been getting positive feedbacks from colleagues too!

Comparing to other features, Publisher seems to be not as useful as others. When we schedule posts through Socialbakers, our other team can't track the posts through the social media back-end systems. Though scheduling Story on Socialbakers is helpful for teams to view the schedule more comprehensively, but it would be better if we can get rid of our smartphones when scheulding the stories. (we understand that it is due to technical and policy issues of Facebook and Instagram :))

What I like most is the visuals of its graphics, in addition to letting you know if the content of the competition has been sponsored

It is an expensive tool for small and medium enterprises, which hinders the use of it for them.

Hello! First of all, thank you for your feedback. We are pleased that your experience with Socialbakers, and specifically Promoted Post Detection, has been a pleasant one. We are committed to providing the very best quality service possible and continually invest in updates and improvements to the platform. Our knowledgeable sales team is always happy to discuss pricing and package option for small and medium enterprises. Best, Socialbakers Team

Though i used it 3 times but i like its way of extracting data and its data effectiveness is also better than other tools, It is easy to use and its visualization part is also good. Data efficiency is also better and through it we can extract meaningful insights which helped my client and he really loved the overall report

Pricing is high and one thing is that for one client we can only purchase one account, so for every client, we have to purchase another account unlike other platforms which give multiple or unlimited accounts creation

Yes, data is our bag; it's the essence of all we do. As alluded, accurate, reliable analysis of your clients' marketing performance provides the ability to prove ROI. It certainly sounds like you and your clients are on the same page where it comes to Ads spending and budget priorities. Please do not hesitate to contact your account manager on configuring user permissions and roles. They can help with enabling secure access and closed views across multiple clients; also, they have news on Settings functionality to come. All the best from Monica, Liborio & Simon Socialbakers

1) easy to track cometitor' social performance. 2) Easy to use. 3) Best way to track content performance.

1) not easy to segment comments and Audience feedback.

Our favorite Socialbakers feature is analysis of Facebook Profiles when you can see which posts had the most engagements and which results they achieved running a particular social media campaign.

I don't like that there's a limit for time range. I also wish there were more data points for export and content search tools.

Hi Andrey, Thank you so much for taking the time to send us feedback, we appreciate it. We¿re glad to hear that you are finding it useful to track your Facebook campaigns with Socialbakers and keeping up-to-date with your competition! Your dashboards have a time limit as a current overview of your data - but you can always hop over to analytics to deep dive into the data you¿re interested in tracking further back. Just select a platform and page you'd like to look into and adjust the period. Best, Socialbakers

easy to use, clear info, great customer service

sometimes the data is not instantly up to date.

Comparison and Ads detection is a great function to be used as a part in competitor analysis.

Some data syncing may take quite some time to update and we do not know the progress how long it should take.

You won't be disappointed when you get your hands into Socialbakers Analytics Plus. The depth of information along with the simplicity of the way it can be presented will leave everyone satisfied.

Possibly a little pricey but hopefully that means many more upgrades will be along to make it worth that bit more!

Hi Tracey, Thank you for your feedback, we¿re glad to hear that you are finding our product and resulting insights useful! On price: we're continually investing in improving and upgrading the service we provide, committed as we are to delivering quality. Our sales team is always available to discuss individually tailored and priced package options based on your business needs and goals. Best, Socialbakers Team

The software is easy to use and has a very engaging interface. It facilitates smooth downloading of data from various social media platforms and thus supports companies in analysis. It is an excellent tool for audience targeting, analysis, social listening, and gives great insight into the social media platforms, thereby empowering marketers to take well informed decisions.

Having advanced and more detailed analysis through improved dash boards and graphs will be beneficial.

The graphs are really nice and customizable. Provides great information to share with clients and proper looking reports

Wish there were more instagram insights and more social integrations for the tool. It feels like a dated and underdeveloped product over the years.