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Sopro Features

Features Summary

Functionality

4.7

/5

58

Total features

53

9 categories

Sopro features

Activity Dashboard
Activity Tracking
Alerts/Notifications
Autoresponders
Behavior Tracking
Business Process Automation
CRM
Campaign Analytics

Common features of Lead Management software

API
Activity Dashboard
Alerts/Notifications
CRM
Calendar Management
Campaign Management
Contact Management
Customizable Fields

Price starts from

ic-pricetag

No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.7

/5

58

Price starts from

ic-pricetag

No pricing info

Total Features

53

Unique features

  • Behavior Tracking

  • Target Account Identification

  • Customer History

  • Communication Management

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

160

Features in Common

38

Unique features

  • Customizable Reports

  • Behavior Analytics

  • Post Scheduling

  • Website Personalization

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

36

Unique features

  • Lead Distribution

  • CAN-SPAM Compliance

  • Multi-Account Management

  • Customizable CTAs

Common Sopro comparisons

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SoprovsMarketo Engage
Sopro logo
EngageBay CRM logo
SoprovsEngageBay CRM
Sopro logo
Spotler CRM logo
SoprovsSpotler CRM
Sopro logo
Lead411 logo
SoprovsLead411

Reviewers who mentioned features said:

AS
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Argyris S.

Internet, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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In theory it's a great tool

Reviewed 10 months ago

A bad experience overall. Overpriced software, but the platform is very easy to use, and looks modern and full of features. However, once you start using it, you realize that most of the work is done manually by the sopro teams, and you are just a viewer of all actions.

Pros

The platform is easy to set-up and configure. Although most aspects of the campaigns are set up and run by their operations and customer success teams (at a cost of course).

Cons

The quality of the leads is not good, and updating the campaigns with the tracking feedback is done manually and in many cases with a delay, which causes frustration from the prospects. To increase the quantity of the leads they count as leads even polite declines, so if someone replies with "not interested, thank you" it is considered a polite decline, and a lead that can be converted in the future. We did not have any conversions in the first three months of the campaigns when we had conversions from other channels for the same product. Their hidden terms in the services agreement.

Vendor response

Hi Argyris, Thank you for taking the time to share your feedback with us. We genuinely appreciate your input and want to address your concerns. Firstly, we're pleased to hear that you found our platform easy to use. We're committed to providing a user-friendly experience, and your positive comments in this regard are encouraging. We apologise for any inconvenience you've experienced due to the...

EP
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Emma P.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Have used for many years and never found a better alternative!

Reviewed 4 years ago
Pros

We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.

Cons

We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.

MN
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Melanie N.

Machinery, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent lead generation tool

Reviewed 10 months ago

SoPro is an amazing company and the mechanism for lead generation is like nothing else I've seen. Our account managers are always available to help us and they go above and beyond to accommodate our needs.

Pros

The effectiveness of the campaign and the team.

Cons

No integration with Sugar CRM at the moment, although I know they are working on it.

Vendor response

Hi Melanie, We really appreciate the fact that you've taken the time to leave us a review and that your experience with us is so positive. A massive thank you from all of us here in the Sopro team and as always if we can offer you further support, just let us know. Best, Julie, Customer Success Operations Manager

JP
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Jenny P.

Management Consulting, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Building a Successful Pipeline

Reviewed 4 years ago

SoPro are incredibly proactive, right from the initial implementation through to ongoing support from both an Account level and also an operational perspective. The thing that has impressed us the most has been the consistent overview of our campaign's performance and continuous suggestions as to how to enhance our lead rates, especially during the challenging past 9-months where we have altered our approach to the Industry's feeling both the brunt and benefit of the pandemic.

Pros

SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.

Cons

Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.

PS
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Paul S.

Design, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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5 star customers service

Reviewed 4 years ago

We've tried various lead gen approaches in the past including hiring an agency and then an experienced consultant. SoPro has been the most effective option.

Pros

With SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too. The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that. Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.

Cons

Nothing so far and it's been nearly 12 months.

EG
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Esme G.

Pharmaceuticals, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Exciting few months!

Reviewed 4 years ago

As a small team, we didn't have the resources to be able to have a marketing campaign that could contact the same level of people as SoPro have managed. We didn't envisage this kind of success, but it has left us with more time to focus on other areas of the business.

Pros

I find the platform really easy to use and understand, I like that it integrates with a CRM. SoPro advised around building a CRM as this wasn't something we had before and this has made things a lot easier.

Cons

I cannot fault SoPro or the software. They have been a delight to work with, I feel comfortable seeking help from them and they have been happy to advise new techniques to us.

KH
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Keith H.

Information Technology and Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic lead generation tool

Reviewed 3 years ago

Exceptional. From the moment I first spoke to their team and throughout all of the interactions I had I can only describe everyone as professional, helpful and knowledgeable. The level of support was appreciated and all of the team are customer-centric. A really good group of people with a very effective tool

Pros

Very simple to use with a user-friendly dashboard and everything all in one place. Having the ability to refine email templates, segment sectors, companies and job roles all helps to ensure you get the right responses from the companies you are interested in and who are interested in you.

Cons

There was nothing not to like, it's very impressive

CA
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Conrad A.

Environmental Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Future Energy Solutions

Reviewed 8 months ago
Pros

Our email campaign has led to a number of great opportunities and the volume of contact details is great. Additionally our account managers have been supremely helpful in customizing our campaign and providing regular updates on trends.

Cons

Initially some contacts were not necessarily appropriate targets for our services. This obviously is driven by our selection of criteria. However, some additional guidance on how best to approach this assessment would be appreciated.

Vendor response

Hi Conrad, Thanks for taking the time to leave us this review. We're really pleased with the new business opportunities from your campaigns. As always, please do reach out if there's anything you need. Looking forward to continued success! Best, Simon, Customer Success

OP
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Oscar P.

Financial Services, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Fantastic Experience so far, great product and great team

Reviewed 2 years ago

The Sopro tech and team have been great. The objective of starting with Sopro was to get an increase in leads which has been achieved. The team have also been fantastic, we have regular check ins and they provide guidance to help optimise our campaigns. From the sales team through to the account managers & data they have all been a pleasure to deal with. Big shout out to [SENSITIVE CONTENT]

Pros

The Sopro software has done a great job of emailing a large target audince, through consistent messaging and following up we've seen an increase in leads generated

Cons

The platform is great when you are on it but it would be good to get some date sent over via email as a snap to avoid having to migrate over to another platform to check in

Vendor response

Hi Oscar, thanks so much for taking the time to leave us a review. We're over the moon that our product and service is making such a positive impact on your business. As always if there is anything more we can do to support you, just drop us a line.

SJ
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Steven J.

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketing activity

Reviewed 3 years ago

Yes very good, a friendly helpful group.

Pros

Will help me break into markets I would not have previously considered.

Cons

Initially trying to understand the portal, I can be slow in understanding new software.

DH
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Dean H.

Information Technology and Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Automate the process of getting new leads

Reviewed 3 years ago

We are seeing more leads for the investment compared to other methods of attracting new leads

Pros

I like that all the new customer acquisition costs are fixed Great HUB with great reporting and specific company information

Cons

We had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales

SB
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Sam B.

Computer Software, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Massively improved our sales pipeline

Reviewed 3 years ago

It has boosted our sales pipeline big time, it means we don't need to spend time doing lead generation and can focus on fostering relationships with leads.

Pros

SoPro has made a huge difference, we were struggling to generate the number of leads we needed but we're getting 4-5 hot leads a week. The SoPro Hub is great for tracking prospects and exclusions. The team are really helpful and responsive. They are always looking for measures to improve the campaign. It's really handy having the information pushed into our CRM.

Cons

Not being able to set an Out of Office reply for prospects that reply to the emails. Not being able to report on combinations of factors, such as industry size and job title, in one table. Would be great to be able to push exclusions from our CRM to the SoPro Hub as we need to do this manually at the moment.

AL
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Adrian L.

Information Technology and Services, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Insight at your fingertips

Reviewed 4 years ago
Pros

The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place. The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.

Cons

The landing page is a bit busy, but that's about it.

PM
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Peter M.

Information Technology and Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Sysmax Multi- Sector Marketing Analysis

Reviewed 4 years ago

As Sysmax penetrates new sectors during the pandemic having a tool that can test reaction to messaging has been a great value addition for Sysmax. It has proven the potential of our systems to go global and pan-sector.

Pros

Ability to work independently of internal resource at scale.

Cons

Potential improvement in reporting analytics but good as they are.

LB
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Luke B.

Facilities Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Brilliant marketing software

Reviewed 3 years ago
Pros

The specificity of filtering out wasted emails, testing, measuring and adapting our campaign according to the data received.

Cons

Bad timing on our part. Low tail-end of campaign followup (we have enlisted another company to continue where the SoPro product ends)

LE
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Lorraine E.

Public Relations and Communications, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Does what it says on the tin

Reviewed 4 years ago

Lead gen

Pros

It delivers and the dashboard is comprehensive and informative.

Cons

Nothing - its efficient, well managed and targeted Having to pay for it :)

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Rawane J.

Internet, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SoPro has been a very reliable lead generation channel for us

Reviewed 7 years ago

Quality leads

Pros

The Return on Investment of SoPro is phenomenal; the quality of leads is higher than I would have expected. Also, working with the the SoPro team was great, they are really flexible, always understand what it is we were looking for and gave recommendations for improvements.

Cons

Not much to say here but perhaps the billing strategy. Paying per campaign may be less expensive than paying per prospect but then again, it is good value for money and the billing system is very transparent

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Navid K.

Computer Software, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Very consistent and fantastic ROI

Reviewed 4 years ago
Pros

Fantastic product that has delivered consistent results for us for over 1.5 years. great insights from their reporting capabilities that we have leveraged in multiple teams. They also have a stellar account management team ([SENSITIVE CONTENT HIDDEN] have been awesome) and they also have

Cons

They don't have great coverage in APJ and LATAM, would like to do more with them but the coverage isnt there

RR
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Robert R.

Printing, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Side stepping the Gatekeeper.

Reviewed 4 years ago

So Pro are a very professional and driven organisation that prove there are different ways to create interest in very competitive markets.

Pros

We were very skeptical that the email approach would work, but the laid back, almost humorous content yielded a great response, especially with targets that would normally ignore your approach. New accounts have been opened, and opportunities created on a weekly basis.

Cons

There were no negatives that I experienced whilst working with the team.

SE
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Sam E.

Packaging and Containers, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Pretty good.

Reviewed 2 years ago

The guys at SOPRO are great, helpful, responsive and nice. But the lead recording data is off.

Pros

Being able to review who has seen our content on the website is a helpful tool. The total data available is great.

Cons

The leads. I would say 1/4 of leads received are not actual leads. Also, only a positive response should be recorded as a lead.

Vendor response

Hi Sam, Thank you for taking the time to leave us a review. As always if there is anything more we can do to support you, just drop us a line.

KR
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Katie R.

Warehousing, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So far so good!

Reviewed 3 years ago
Pros

We began using So Pro in August of 2020 so far it has provided us with some really good leads for our sales team to develop including a couple of larger contract wins to date. The software is really easy to use and also has so much useful reporting and data.

Cons

So far I cannot make any suggestions for improvements to the software, its easy to use and informative.

SS
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Sian S.

Machinery, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Outsourcing our prospecting work

Reviewed 3 years ago

Fantastic customer service and onboarding experience. Full of ideas to help us maximise our use of the system.

Pros

It's easy to use, provides up to date data and analytics on each campaign.

Cons

All or nothing approach to entering lead data into our CRM. I would like only positive responses to be added to the database.

EB
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Emma B.

Printing, 201-500 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great prospecting tool with superb support after on-boarding

Reviewed 4 years ago

Although we are very early on in onboarding my initial thoughts are all positive and the overall experience is professional and helpful. The team are also very responsive to my emails and answer all my questions in full.

Pros

The interface of the software is user friendly and integrates into our CRM tool really well. Although we are only really getting started with this tool due to COVID-19 I can confidently say so far the responses we have received have been positive and the support we have received from the SOPRO team exceptional.

Cons

My least favourite part is manually having to go through and confirm all the prospects on the data list are relevant and aren't duplicates or existing customers of ours. This process does take some time.

NC
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Naomi C.

Nonprofit Organization Management, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SoPro great product and customer service

Reviewed 3 years ago

Great team, especially [SENSITIVE CONTENT HIDDEN]!

Pros

Effective and simple to use. Delivers results and great data.

Cons

I can't think of anything that needs improvement.

JP
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Jay P.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SoPro have been great to work with! Feedback is quick and campaign setup's have been easy to manage.

Reviewed 6 years ago
Pros

The niche of it. There aren't many other prospecting services which offer this sort of planning process when it comes to finding the perfect target audience. SoPro are especially great to work with if you need to target certain industries or job titles.

Cons

The one thing I would love to see from SoPro is a calendar of activity, where we can see from our end what days will have emails sent out and to which target audience. This way we can keep the sales team aware of any days where we may see an uptake in queries from the prospects.